OpenAI’s new AI agents are meant to assistance group get activity done. Instead, their archetypal job may be to explain that they're not a Chinese AI lab, a small manner retailer, or Elon Musk's Grok.
At its DevDay event on Tuesday, OpenAI unveiled Dots, a fleet of always-on AI assistants that can keep operating throughout projects following a person closes the chat. In CEO Sam Altman's presentation, the agents appeared as colorful, cartoonish blob avatars.
Judging by the internet’s reply following the name was unveiled, OpenAI's new merchandise name is additionally extremely difficult to appearance up.
For one, it's already connected with two Chinese AI companies. Last year, social media business RedNote spun out an AI collection called Dots Studio, which makes imagination tongue models. In April 2025, another company, Shanghai Shengdongshizhang Technology, submitted a US trademark use for DOTS, covering AI chatbot and personal-assistant software, making OpenAI's new delegate name a particularly on-the-nose collision.
Then there's Dots, which appears to be a small women's manner company. Its Instagram page, which redirects visitors to dots.com, was quickly invaded by group who stated that OpenAI's new merchandise could accidentally dispatch a windfall its way.
“How much did open ai pay you guys?” one individual asked in a comment on Instagram “Bro gonna get insane money,” wrote another. On a distinct post, commenters asked, “Is this ChatGPT?” and one optimist advised the business not to market its domain for small than $1 million.
A well-timed jab
Elon Musk's SpaceXAI could additionally advantage from the disturbance if group mistype the name.
The web location dot.com sends visitors location alternatively entirely: a download leaf for SpaceXAI’s Grok Bot, its own AI delegate system. On Tuesday, that led some X users to accusation Musk’s AI business of being an all-time petty troll. One extensively shared article laid out the joke: “OpenAI fair announced Dots. SpaceXAI bought Dot.com.”
The article had additional than 3 myriad views on Tuesday evening.
However, domain ownership records display that dot.com's ownership was updated on July 28, months before OpenAI unveiled Dots. SpaceXAI has not publically explained why it acquired the address, leaving the net liberated to construe its redirect to Grok Bot as a particularly well-timed jab at OpenAI.
SpaceXAI did not immediately react to a petition for comment from Business Insider.
The internet's accusations additionally stem from the rivalry between the two AI companies. Musk co-founded OpenAI in 2015, remaining its commission in 2018, and afterward started xAI, now part of SpaceXAI. He has additionally sued OpenAI and Altman complete the company's move toward a for-profit structure.
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Shuby is a elder newsman at Business Insider's Singapore bureau, anywhere she writes concerning tech, alongside a concentration on AI training and vibe-coding startups.She earlier interned for Bloomberg News and CNBC. She studied communications and endeavor at the National University of Singapore. In 2026, she won the Singapore Press Club Tech Journalism Award for her activity on the hidden individual disbursal of Meta's chatbot training program and an exposé on the dreary market for AI gig-work accounts.Have a tip? Contact her via email at [email protected] or on safe messaging app Signal at @shuby.85. We can keep sources anonymous.
