OliveAura: From a home cook’s pantry staple to a growing olive oil brand

Prem Pithwa spends his days connected aerospace and automotive engineering. Off the clock, he’s moving connected his passion project: delivering high-quality other virgin oliva lipid through OliveAura.

The thought traces backmost to his parents, who introduced him to other virgin oliva lipid erstwhile he was young. Over the years, surviving successful the UK and the USA, Prem struggled to find oliva lipid of the highest value that remained existent to freshness and earthy methods, truthful he began sourcing it privately.

Eventually, he decided to make it accessible for everyone.

Rooted successful a family tradition

Prem is of Indian heritage, but he grew up successful the UK. His parents, connected the different hand, grew up successful East Africa during a clip erstwhile processed nutrient was rare.

Meals came from location gardens, section farms and markets, and seasonal harvests. The nutrient was caller because location were fewer alternatives. “My parents are an aged procreation wherever location was nary specified point arsenic a supermarket,” Prem explained. 

That upbringing shaped really Prem came to deliberation astir food. He grew up pinch the aforesaid appreciation for real, unprocessed food, thing that stuck pinch him good into adulthood.

It’s a worth that recovered its lucifer years later, aft settling successful the UK, erstwhile Prem’s parents were introduced to Greek other virgin oliva lipid by a family friend. 

The constituent quickly became a staple successful their kitchen, and the wont stayed pinch Prem into adulthood. Even aft moving distant from home, he continued sourcing high-quality Greek other virgin oliva lipid privately for himself and his family.

That individual wont soon revealed a marketplace gap. Finding authentic, high-quality Greek oliva lipid was harder than it should person been, inspiring Prem to motorboat OliveAura successful the 2nd half of 2025.

The travel down each tin

Driven by his passion for existent food, Prem enjoys moving the business almost wholly connected his ain correct now.

Having tasted oliva lipid from producers astir the world, Prem is peculiar astir quality. Greek and Jordanian oils stay his favorites, which is portion of why OliveAura’s sourcing has stayed rooted successful Greece from time one.

He sources the oliva lipid from his friends’ mini family farms successful the Northern Peloponnese region of Greece, and returns each harvest himself. The first harvest produced 750 tins crossed 3 explanation types.

His travel later this year, successful October and November, will people OliveAura’s 2nd harvest, during which the olives will beryllium pressed astatine a section extraction installation earlier being shipped to the UK.

From harvest to homepage

Sourcing exceptional oliva lipid was conscionable the start. Prem besides needed to build a marque and make strategical moves to scope much people. He decided to build a website arsenic 1 of his online connection and trading channels.

He first came crossed Hostinger done a video connected Veritasium – the subject and engineering YouTube transmission hosted by Derek Muller. Then he explored respective different options earlier choosing Hostinger, believing it met each his needs arsenic a solo business owner.

Prem created OliveAura’s website utilizing Hostinger’s AI website builder.  At first, he tried the drag-and-drop website editor, but past discovered vibe coding arsenic an alternative.

It was his first acquisition building a website pinch AI. He quickly recovered that building the tract by describing what he wanted successful plain connection sped up the process. 

Using conversational prompts, he refined the website, added a database, and group up ecommerce functionality.  Thanks to his existing coding skills, he further tweaked the site’s root codification wrong the built-in Code Editor to lucifer the website creation he needed.

Once he had settled connected the wide structure, the tract itself came together successful astir 2 days. “The astir valuable characteristic has been the vibe coding punctual and the expertise to easy merge shop features and products,” Prem said.

For Prem, however, the website was ne'er meant to beryllium conscionable an online storefront. He didn’t want to position OliveAura arsenic different premium nutrient marque aliases trust connected trading buzzwords to waste his products. 

To attack caller customers, Prem leaned much towards helping group understand what they’re buying. “It’s astir educating group and being transparent,” Prem explained. He wanted his customers to make informed decisions.

That volition shaped overmuch of OliveAura’s website content. He filled it pinch elaborate explanations of oliva lipid production, sourcing, and the subject down other virgin oliva oil, on pinch merchandise pages and acquisition resources.

As a result, astir of the astir two-month travel to motorboat was spent researching, writing, and refining the contented – from sourcing accusation to the blog, which he continues to update.

Growing OliveAura, 1 measurement astatine a time

Just a fewer months aft launch, Prem describes early liking successful OliveAura arsenic encouraging – driven mostly by connection of rima and increasing societal media engagement, alternatively than high-volume hunt postulation conscionable yet.

For his travel backmost to Greece for OliveAura’s 2nd harvest, he hopes to seizure much behind-the-scenes footage from the farms and extraction facilities. 

Orders person picked up since the website went live, but Prem sees hunt visibility arsenic the adjacent milestone. His extremity is to rank connected the first page of hunt engines for applicable keywords, specified arsenic “organic other virgin oliva lipid UK.”

To get there, he’s steadily expanding OliveAura’s acquisition content, publishing blog posts erstwhile aliases doubly a month, and sharing them connected Instagram to scope a wider audience. 

He’s besides weighing a move into YouTube advertizing to scope caller audiences. At the aforesaid time, he’s exploring Hostinger Reach to research pinch email trading strategy.

For Prem, each caller visitant is different opportunity to stock the knowledge he’s gained complete the years. If group time off OliveAura amended equipped to admit a high-quality oliva oil, he considers that a occurrence successful itself.