Nothing confirms layoffs, but calls market exit rumors ‘fake news’

Jul 25, 2026 01:10 AM - 2 hours ago 41

Stevie Bonifield

is a news writer covering each things user tech. Stevie started retired astatine Laptop Mag penning news and reviews connected hardware, gaming, and AI.

In consequence to a report that Nothing is readying to “exit 12 markets arsenic world shipments decline,” Nothing cofounder Akis Evangelidis said the institution is “reorganizing” and laying disconnected immoderate of its staff, but that “the reported numbers are measurement overblown.” Evangelidis disputed a declare astir underwhelming income for Nothing’s Phone 4B, saying it “sold 29,537 units connected Day 1 only, breaking records successful its value segment.”

He besides said Nothing isn’t shutting down successful immoderate markets, and is alternatively “consolidating” its operations into location hubs arsenic good arsenic introducing an “AI-native” business unit.

The update comes arsenic rising constituent prices compression the midrange telephone conception wherever Nothing typically operates, pinch nary motion of alleviation anytime soon. Last month, Evangelidis announced that Nothing’s fund CMF marque won’t merchandise a caller telephone this year owed to ongoing constituent shortages. Nothing CEO Carl Pei besides said past period that representation costs for the Phone 4A person doubled since its motorboat earlier this year, and claimed that RAM tin now relationship for half the costs of a caller phone.

FAKE NEWS... We are not shutting down immoderate markets. Inaccurate reports are being circulated; Phone (4b) sold 29,537 units connected Day 1 only, breaking records successful its value segment.

What we are doing is reorganising our teams to hole for our adjacent shape of growth. We are introducing dedicated business units - including an AI-native business portion - and consolidating individual countries into location hubs to run overmuch much efficiently.

These changes person impacted definite positions, and while we are incapable to stock circumstantial specifications owed to regulatory compliance and ongoing section consultation processes, the reported numbers are measurement overblown, and we telephone connected the media to uphold actual reporting and journalistic integrity.

Decisions that effect people’s livelihoods are ne'er taken lightly, and we cognize really difficult this modulation is for our squad members who are affected. We are profoundly grateful for their contributions and are afloat committed to supporting them done this process.

While these are difficult decisions, it is simply a basal measurement to position america to style the adjacent era of individual computing.

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