NFL Great Stefon Diggs Has a Plan to Change the Game in Fashion

Four-time Pro Bowl wide receiver Stefon Diggs is not only 1 of nan astir talented players successful nan NFL, he's besides 1 of nan astir stylish. The Houston Texans prima launched his ain manner statement LIEMhomme, which has been celebrated successful nan pages of Vogue and different high-fashion magazines, and sat down pinch Entrepreneur's How Success Happens show to talk its launch, his imagination and nan brand's future.

Watch nan afloat question and reply supra and cheque retired immoderate of his astir inspiring takeaways below, which person been edited for magnitude and clarity:

Which came first: shot aliases fashion?

"My mom would show you that I had a brace of cowboy boots erstwhile I was 4 years aged that I wouldn't return disconnected — that I utilized to deterioration successful nan summertime. I deliberation that's astir nan clip I started having a emotion for clothing and shoes and wanting to deterioration what I wanted to wear. My mom ne'er really dressed maine for school. She benignant of fto maine do my thing. Then I started playing shot erstwhile I was 5 years old. So I conjecture those loves benignant of happened simultaneously."

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On chasing his dream of playing successful nan NFL

"I watched my older relative play football, and countless athletes that I benignant of looked up to arsenic a kid. I had a emotion for nan crippled erstwhile I was young. And it grew and grew as I sewage older. But I ever benignant of had a distant mindset of, 'I'm going successful nan NFL.' It was for illustration a point successful nan backmost of my mind wherever I knew what I was going to do. I was destined to do what I ever wanted to do."

On deciding to spell "pro" pinch fashion

"It was a agelong process for me. I've been a user for a agelong time, arsenic we each have. I've been buying apparel for a agelong time. My shopping addiction aliases habit...I would for illustration to mention to it arsenic 'research and development.' I show my financial advisor, 'There's a batch of R&D going on!' But complete nan past mates of years, I really started taking it seriously. After buying nan aforesaid achromatic garment aggregate times and buying nan aforesaid denim overgarment astatine slightest 8 times, I decided that I wanted to commencement my ain brand. I started looking into fabrics. I learned to sew. I started to really dive successful deep. And truthful nan brand's sanction is LIEMhomme. Liem intends honorable and homme intends man. I benignant of pridefulness myself successful being an honorable man. I wanted to build a merchandise that was honest. Be honorable pinch nan user astir what they are getting."

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His creation process

"I'm a large note-taker. Anything that's connected my mind, I constitute it successful my Notes connected my phone. Those notes tin go a motto connected 1 of my shirts, and they are reflections of moments I've had. Like I was successful furniture erstwhile I made nan 'I Need a Hug' garment design. It was a cloudy time successful upstate New York and I wasn't emotion excessively well. Something told maine like, 'Damn, I request a hug.' So I wrote it down, past sewage it to my COO and said I want to make this a shirt. So she said, 'Okay, let's do it.' Next point you know, a period aliases 2 later, nan garment sold out. So I conjecture a batch of group request a hug. Those moments that I stock pinch group are really things I clasp adjacent and beloved to me. You don't cognize really galore group successful nan world consciousness really you feel."

On dealing pinch adversity

"I'm a large manifester. I judge I tin get nan things that I really and genuinely want. But that conscionable doesn't travel for illustration a dream. It comes pinch difficult work. I for illustration to detach myself from my emotions astatine times conscionable because I consciousness for illustration you don't get a batch done erstwhile you're emotional. I consciousness for illustration erstwhile you're emotionally driven, you mightiness make a bad determination present and there. There's thing incorrect pinch mistakes, but I consciousness for illustration I make nan astir sound decisions erstwhile I'm reasoning rationally. And that detachment is portion of really I play football. When I drawback nan ball, I cognize I'm gonna get hit. But did I execute nan goal? Did I do my job? If you travel up pinch nan catch, it's amazing. If you don't, group are gonna person immoderate things to opportunity astir it. So you're amended disconnected conscionable catching it. You're going to get deed anyway."

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On his domiciled arsenic mentor

"It intends damn adjacent everything to maine astatine this constituent successful my life. I mislaid my begetter very young. And being an older relative taught maine a batch astir sacrifice. You study really to sacrifice for nan greater good, for your family. I stayed location for college. I could person gone to schools each crossed nan country, but I wanted to beryllium person to my mom, to my small brothers. I felt for illustration it was pivotal for their success. And that acquisition taught maine that you're put present for a reason. My logic was bigger than myself astatine that point. I mislaid my begetter — he was my champion friend astatine nan time. It was difficult and it made maine look inward. That's why I'm ever accountable. That's why I'm ever pushing successful nan correct direction. That's why I'm ever trying to beryllium nan champion I tin beryllium — not only for me, but nan group astir me."

His proposal to dreamers

"Do thing that you emotion because you won't get tired of doing worldly that you love. And extremity being scared. I consciousness for illustration nan mostly of group are conscionable frightened — what if it doesn't activity out? You tin build galore reasons arsenic to why thing won't activity out, but you've sewage to get retired of your caput because for illustration Wayne Gretzky said, you miss a 100 percent of nan shots you don't take. I don't cognize really galore shots he took, but he was right."

About How Success Happens

How Success Happens tells nan inspiring, entertaining, and unexpected journeys that influential leaders successful business, nan arts and sports traveled connected their measurement to becoming family names. Listen and subscribe wherever you get your podcasts.

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