New Year, New Target Audience: How to Reach New Audiences in 2025

Jan 15, 2025 09:39 PM - 1 month ago 37220

The opening of the caller twelvemonth for astir brands intends mounting caller goals for growth.

For long-time established brands that intends expanding into caller and untapped markets. But reaching these caller audiences requires much than conscionable marque ambition - it requires entree to the correct assemblage information to thief pave the way.

One of the fastest ways to uncover opportunities for assemblage maturation is by analyzing your competitors' audiences. By identifying the groups they’ve captured that you haven’t, you tin understand what it takes to link pinch those audiences and triumph them over.

To show really you tin do this, we will usage 3 marque examples. In each illustration we will show you really to usage Audience Intelligence, disposable successful the Semrush App Center, to turn your ain assemblage successful 2025.

Note: This article was created pinch contributions from Jackie Davies from Audiense. 

Example 1: LEGO 

LEGO has been astir for complete 90 years, and passim that clip LEGO has mostly been looked astatine arsenic a “boy’s toy”, contempt their efforts to create female-focused LEGO sets. 

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In 2012 they had immoderate occurrence pinch their “Friends” LEGO postulation which was created pinch girls successful mind, and this grew their female assemblage slightly, but coming the information shows that LEGO’s audience is still 71.26% male. 

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Earlier this twelvemonth they rolled retired their biggest run “celebrating girls and their imaginative worlds”. It's evident that increasing their female assemblage is still a large privilege of theirs, and will apt beryllium a awesome attraction for the marque successful the caller year. 

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Mega Bloks is LEGO’s competitor, and has been astir for astir 30 years. What’s absorbing is that though they waste a very akin product, their assemblage really skews much female: 

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This poses an opportunity for LEGO. In bid for LEGO to turn their female audience, they don’t request to look overmuch further than the Mega Bloks audience. Because, here’s a akin marque who has been capable to seizure these female audiences who apt would beryllium conscionable arsenic willing successful playing pinch LEGO, if LEGO targeted them utilizing a akin strategy.

To target these female Mega Bloks audiences, LEGO must study what their interests are, really they behave online, and who they are influenced by. All specifications tin beryllium utilized to create impactful ads that are guaranteed to resonate. 

For example, wrong the Audience Intelligence level we tin position the demographic, psychographic, characteristic and liking information that show america who this MegaBloks female assemblage is astatine their core. 

Here is besides wherever the AI comes into play. The app uses artificial intelligence to analyse shared interests and behaviors of and shape these affinity groups into clusters for you to review. 

The “Media Affinity” tab wrong Audience Intelligence displays the types of media this female Mega Bloks assemblage loves. A rich | penetration present is that they are large fans of JoJo Siwa’s YouTube channel.

So successful bid to get their merchandise successful beforehand of this audience, LEGO should tally advertisement abstraction connected JoJo Siwa’s YouTube videos. 

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This is conscionable 1 measurement LEGO could usage Audience Intelligence to study from their competitors' audience, and seizure a caller target demographic, increasing their female customer guidelines successful 2025. 

Example 2: Monster Energy Drink

When you deliberation of Monster Energy Drinks you astir apt deliberation astir their assemblage of Gamers aliases BMX Bikers. This has been their target assemblage for a agelong time; these “male gamer and sports fans” types.

You tin spot erstwhile we look astatine their audience that these are the types of clusters that surface: 

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Monster’s ads besides bespeak this; that they are utilized to target this gamer audience. 

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But Monster has now expanded their power portion offering to see low calorie and zero sweetener options, and they person gone pinch a much feminine packaging style suggesting they are looking to grow their assemblage extracurricular of this gamer aliases sports subordinate lifestyle, and towards a much female fittingness focused audience. 

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If this is so the case, the simplest measurement to do this would beryllium to look to a competitor who has already paved the way. 

CELSIUS Energy Drinksis 1 marque that has already managed to seizure an assemblage of “Health & Fitness” individuals who are looking for this zero sugar, debased calorie power portion action to devour earlier the gym aliases a engaged time connected the go. 

We tin spot impervious of this successful the ads they create and the clusters that aboveground wrong their ain audience: 

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All Monster has to do successful this script is usage Audience Intelligence to automatically aboveground the astir important insights connected this “Health & Fitness” cluster specified arsenic their apical interests and influencers, their defining demographic data, and really they self-describe; each information needed to target and seizure them effectively. 

For an assemblage of “Health & Fitness” fans, the astir effective measurement to scope them is astir apt done the fittingness influencers they travel and trust. 

Within the CELSIUS Audience insights report, Monster tin entree their database of apical influencers for illustration the 1 we spot below: 

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Monster tin past statesman to partner pinch these aforesaid influencers to beforehand Monster Energy Drink’s caller statement of “healthier” power portion products. 

This is simply a data-backed, guaranteed measurement to put their merchandise successful beforehand of this “Health & Fitness” assemblage and yet turn their reach. 

Example 3: Netflix 

In caller years, Netflix has been trying to grow into the gaming scene. 

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They person introduced complete 100 crippled titles to their streaming work since November 2021, and they still person massive plans to create this conception of their business. They must judge location is still a batch of opportunity for growth. 

According to Netflix’s Audience Intelligence report, “Gaming” is presently conscionable 1 mini conception of their wide audience: 

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In bid to turn this audience, they request to cognize really to target them much effectively. In the gaming world location are hundreds of different sub-communities of gamers, each of which request to beryllium advertised differently. 

Twitch is an online gaming streaming work pinch 36 cardinal monthly users. 

They’re a awesome assets for Netflix, who tin analyse their assemblage of gamers and fig retired the champion ways to target them. 

If we look astatine Twitch’s Audience Intelligence report, you tin spot a assortment of different gamer types wrong the Twitch audience: 

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Netflix could usage the specifications connected each cluster to build retired akin gaming audiences wrong their societal advertisement platforms (ie. by age, gender, unique interests and keywords) to target these audiences directly. 

This is simply a awesome illustration of a marque entering a caller marketplace (from TV and Movie streaming to Gaming) that could usage the thief of Audience Intelligence to target these net-new assemblage groups.

Reach New Audiences successful 2025 

Expanding into caller audiences is basal for established brands to spot maturation successful 2025. But increasing an assemblage demands data-driven strategies. 

By “looking complete the fence” and leveraging the Audience Intelligence app successful the SEMRUSH app halfway brands tin uncover the insights they request to place untapped audiences and trade campaigns that resonate pinch them. 

Whether it's the illustration of LEGO trying to pull a caller female audience, Monster targeting a caller manner group, aliases Netflix connecting pinch a full net-new assemblage of gamers - the cardinal to increasing your assemblage is knowing them profoundly capable to prosecute pinch them effectively. 

With Audience insights astatine your fingertips breaking into these caller markets becomes achievable, and scalable - effort it today.

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