New JW Marriott Properties Make Bold Pitch To D.C. Luxury Tourists: Rest In Virginia

Fairfax County, Virginia has agelong been defined by its wealthiness of intelligence — and its wealth. The office of 11 Fortune 500 companies and 4 U.S. intelligence agencies sits successful the mini bluish extremity of Virginia adjacent the District of Columbia.

Its proximity to the nation’s superior made Fairfax County a logical guidelines for tourists, but hardly a destination unto itself. That changed successful the decade aft Reston adopted a broad scheme astir its ray obstruction transit position areas. Flash guardant to 2026, and a once-assuming metropolis is location to some a JW Marriott Residences and a JW Marriott; the 2 properties opened astatine the booming Reston Station tract past year.

They’re the first JW Marriott properties successful the authorities of Virginia — an overdue summation to the footprint of the world edifice chain’s luxury portfolio.

But why Reston? And why now?

Reston, Virginia JW Marriott: A Walker’s Paradise

According to Bruce Rohr, Vice President and Global Brand Leader, JW Marriott & The Luxury Collection, the hotel chain already offered a “quintessential municipality experience” pinch a JW Marriott successful the bosom of D.C.

“JW Marriott Reston Station complements that offering,” Rohr said, “by providing a different look of luxury – 1 rooted successful a vibrant, transit-oriented organization wherever guests tin seamlessly entree world-class dining, wellness, residential, cultural, and business experiences successful a much balanced, walkable setting.”

Chef Anthony DiGregorio, executive cook astatine the Simon successful the JW Marriott Reston Station, called it an “up and coming area.” That’s true, but not successful the accustomed sense. Before the properties opened for business, Reston was some able ($154,151) and knowledgeable (71.8% of adults person a bachelor's grade aliases postgraduate degree) according to Census Bureau data.

The presence of Metro's Silver Line in July 2014 was an evident catalyst. Four years later, Reston adopted elaborate municipality creation guidelines, building heights, streetscapes, pedestrian design, mixed-use requirements and nationalist abstraction standards. A sleepy upper-class suburb transformed from a chamber organization to an separator city.

All of this was spelled retired successful municipal readying codes earlier Marriott signed connected to subordinate The Row astatine Reston Station.

“We're seeing beardown request for places that connection the convenience and power of an municipality halfway while providing a much balanced manner experience,” Rohr said.

Reston, Virginia JW Marriott: Residential Hub

Tysons (Fairfax County's cardinal business district) shares a akin floor plan successful the region. It has a Silver Line station, able residents, and awesome employers (Booz Allen Hamilton, Freddie Mac, Capital One, etc.). But the area is little walkable than Reston and, erstwhile Reston Station fills retired its statement of tenants, location will beryllium much to do location betwixt trail-seeking and catching the Silver Line to D.C. aliases Dulles Airport.

Besides the copy Marriott properties, different residential building anchors the station. BLVD Haley features an indoor play simulator and boasts a two-bedroom portion renting for $6,900 a month. Both it and the Marriotts were developed by Comstock. While BLVD Haley appeals to renters, the JW Marriott Residences is appealing to well-heeled buyers to unrecorded wherever they activity (or adjacent it, astatine least). Its penthouse portion sold for a whopping $10.25 cardinal in April.

Marriott takes a selective attack erstwhile choosing to harvester a edifice pinch luxury residences. Rohr emphasized that the 2 JW Marriott properties complement each other, alternatively than compete.

“The strongest hotel-and-residential developments consciousness integrated alternatively than adjacent,” he said.

Reston, Virginia JW Marriott: Amenities Abound

The JW Marriott edifice features 14 inferior suites, 4 executive suites, and a statesmanlike suite, each pinch floor-to-ceiling windows. One notable perk: 14 “mindful rooms,” a conception geared toward travelers inspired by wellness. These modular aliases junior-suite accommodations travel pinch an enhanced wellness programme layered connected apical of the room itself.

Guests who enactment successful these rooms person entree to a dedicated wellness alcove pinch a yoga mat, ray weights, and curated mindfulness tools. A personalized slumber and wellness consultation highlights the experiential constituent of your stay. Marriott selected the Reston Station spot for the debut of its “Mindful Rooms and Floors” concept, “designed for travelers seeking a much intentional and personalized stay.”

Maybe it’s an experiment. Or possibly it’s a necessity successful D.C. compared to different municipality markets.

“As the vicinity continues to mature, I deliberation it will consciousness progressively for illustration a self-contained municipality halfway – 1 that offers the entree of the greater Washington, D.C. region pinch a much balanced, lifestyle-driven rhythm,” Rohr said.

The Marriott properties are the jewels of The Row astatine Reston Station, a $1.3 cardinal task spanning astir 1.5 cardinal quadrate feet. It’s opening to authorities its lawsuit arsenic the champion action among galore successful the D.C. area for those visiting the area for business aliases pleasure.

More than that, the Marriott marque is helping put Reston connected the representation arsenic a destination unto itself.