Neutrogena responds after Hayden Panettiere's comments about the brand resurfaced following her death: 'We made her feel unsupported'

Neutrogena has responded to backlash from fans aft comments Hayden Panettiere made astir the marque connected a podcast earlier this twelvemonth resurfaced pursuing her decease connected August 16.

"We are proud to person collaborated pinch her and understand that we made her consciousness unsupported during a very difficult time. This is not what Neutrogena stands for aliases who we want to be," the marque wrote successful a connection posted to Instagram Thursday.

The "Heroes" prima worked pinch the skincare marque from 2005 to 2015, earlier their long-standing narration ended.

Panettiere said she thought it was owed to her comments astir living pinch postpartum depression. During her May 2026 quality connected "On Purpose pinch Jay Shetty," Panetierre said that Neutrogena was a "huge part" of her life, but her statement was canceled aft a 2015 quality connected "Live pinch Kelly and Michael" wherever she opened up astir her acquisition pinch PPD.

"I had nary volition aliases scheme to talk astir postpartum depression," she said. "It conscionable came up, and I was conscionable being honest, and ne'er for a 2nd did I deliberation that anyone cared aliases that anyone would person a bad guidance to it."

She explained that she had a morals clause successful her statement pinch Neutrogena, but ne'er thought it would beryllium exercised aft her comments.

"When I sewage that telephone that Neutrogena wanted to occurrence maine complete that, and my typical astatine the clip said, 'That's illegal, you can't do that,' I knew that that was gonna beryllium it. That I was not gonna beryllium invited backmost the adjacent year, and I had worked pinch those group for 10 years," she said connected the podcast, adding that she ne'er heard from anyone astatine Neutrogena again.

She added, "I retrieve that really breaking my heart."

Panettiere died Sunday astatine property 36. By Monday, her comments astir the marque went viral, pinch immoderate of her fans taking to societal media to resistance the skincare brand.

Neutrogena said successful their connection that they waited a fewer days to reside the contention intentionally, penning that they are "deeply saddened" by her death.

"Out of respect for Hayden's family and loved ones, we did not want to speak retired truthful soon pursuing her passing," the connection said, adding that the marque plans to make a "significant investment" successful an statement to thief women successful need, including attraction for PPD.

"Everyone astatine Neutrogena extends their deepest condolences to Hayden's family and each who loved her," the connection concluded.