Netflix has hired a new satisfied chief following a inventory decline and struggles to develop its viewership.
Bela Bajaria, who's overseen Netflix's movies and shows since 2023, is leaving the business following nearly a decade, the business announced on Thursday.
She'll be replaced on October 26 by Peter Rice, a erstwhile Fox and Disney executive, Netflix said. Rice was the caput of Disney's TV arm, anywhere he oversaw Hulu and networks akin ABC, Disney Channel, and FX.
The news arrived the day following the streaming elephantine laid off concerning 1,000 employees on Wednesday, its biggest circular of layoffs in four years.
Bajaria "led enormous changes at Netflix," co-CEO Ted Sarandos stated in a statement, crediting her for assisting the streamer broaden its satisfied mix to live events and sports.
This is a evolving narrative and volition be updated.
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James Faris is a media equal in New York City.He covers the endeavor of media & entertainment, specifically the streaming, TV, and AI strategies of Hollywood giants akin Disney, Skydance (Paramount-WBD), and Netflix. He earlier wrote concerning the inventory market, the economy, and genuine estate.James joined Business Insider following graduating magna cum laude from James Madison University.Email James at [email protected] and prosecute him on LinkedIn.
