Revenue and Monthly Recurring Revenue are down importantly since we peaked successful February 2026.
Revenue is down 24% since February 2026.
Monthly Recurring Revenue is down 12% since February 2026.
This has happened to maine earlier pinch an exertion I made called Girlfriend Plus. In 2017 gross spiked, but I didn’t do overmuch improvement connected the app. Pretty quickly gross dropped off. Today it fundamentally makes nary money.
Why is this happening?
It’s astir apt because much group are cancelling subscriptions and less group are buying subscriptions. Let’s return a look astatine the data.
| January 2026 | $9,585 |
| February 2026 | $10,074 |
| March 2026 | $228 |
| April 2026 | -$7,890 |
| May 2026 | -$15 |
| June 2026 | -$5,708 |
| July 2026 | -$19,960 |
| August 2026 | -$5,320 |
Okay it looks for illustration MRR maturation has turned antagonistic since April this year. But why?
| January 2026 | 191 |
| February 2026 | 184 |
| March 2026 | 173 |
| April 2026 | 157 |
| May 2026 | 128 |
| June 2026 | 95 |
| July 2026 | 78 |
| August 2026 | 45 |
The complaint of cancellation is astir the same, nevertheless the magnitude of caller subscribers per period has been dropping since February 2026.
Why are we getting less caller subscribers? I don’t really know, but present are immoderate possibilities.
I stopped building successful public. I haven’t posted a gross chart connected Twitter since September 2025. Sharing gross information is simply a bully measurement to get attraction connected Twitter, but for this business the Twitter attraction doesn’t really construe into sales. I stopped sharing revenue data because a batch of group started utilizing AI to build their ain slope connection converter applications.
People are utilizing AI to person their slope statements. This useful beautiful good if you only person a fewer pages of slope statements to convert. If you person hundreds of pages, past you’ll request to salary for AI to do the conversion. AI chat bots can person PDF to Excel files, but they’re slower and much expensive. I person a emotion a batch of users are utilizing free tier AI chatbots to do their conversions.
One of my competitors is overmuch better. I person a batch of competitors, because I built this exertion successful public. Perhaps 1 of them is doing a overmuch amended occupation than I americium and is taking distant each my customers.
What americium I going to do astir it?
I’m going to support moving connected it. Last clip my business grounded I deliberation it was because I didn’t do thing astir it.
In 2015, I publication Founders At Work and was really impressed by the conception featuring Evan Williams and Blogger.com. I don’t wholly retrieve what happened, but I deliberation they raised money to commencement Blogger, ran retired of money. Everyone near aliases was fired and it sewage down to just Evan moving by himself. Somehow he was capable to move it astir and yet he sold Blogger to Google.
Analysing cancellation reasons
When a personification cancels a subscription Stripe asks them for a reason. At the infinitesimal I don’t really do thing pinch the cancellation reason, really this is the first clip I’ve ever looked astatine the data. I’m going to commencement sending follow up emails aft a personification cancels, depending connected their cancellation reason. For illustration if a personification cancels because they switched service, I tin inquire them which work they switched to, and what was it astir that work they preferred.
Do immoderate marketing
My favourite type of trading is contented marketing. All forms of trading person a cost, but contented trading is the only shape of trading that tin past forever. I don’t really for illustration spending money connected cost-per-click advertising platforms because the prices are really precocious and you only use from it while you’re paying for ads.
I want to effort retired immoderate beingness existent world trading channels for illustration tram and autobus ads successful Hong Kong. I besides consciousness for illustration podcast and YouTube video advertizing tin beryllium good. The use is you salary erstwhile and the video lasts forever. So if the video you advertise connected is evergreen, past your advertisement should beryllium arsenic well. I’ve contacted a fewer podcasters and YouTubers but truthful acold nary 1 has replied.
Talk to users
I still get a batch of customer support messages from users. I’ll support doing the support and trying to deliberation of features based connected the problems they’re facing. The different time a personification thought a scanned archive was failing to process because it said “Processing” for a very agelong time. That gave maine 2 ideas. Speed up the processing for scanned documents. Show advancement accusation for scanned documents. “Processing page 22/99”.
Get a job?
Hell no. Last clip I worked astatine a institution was November 2020. I emotion programming, but I really do not bask programming astatine a company. Things were bad successful 2020, but I consciousness for illustration they’re worse now. My friends show maine the occupation is basically managing AI agents and reference Pull Requests. That sounds for illustration hell, and I’ll effort to debar it for arsenic agelong arsenic possible.
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