'My body is my business': How a model leveraged her career into brand-building power

Business Insider by 2 min read 332x views
'My body is my business': How a model leveraged her career into brand-building power

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Model Ashley Graham talks to Business Insider's Leena Rao at Business Insider's The Long Play in New York City on October 29, 2026.

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Ashley Graham is a example and entrepreneur who has spent her occupation challenging who is seen, heard, and marketed to, transforming that power into a expanding business.

Ten years following her "Sports Illustrated" cover, Graham took the phase at Business Insider's The Long Play to unpack how she has built a individual brand throughout fashion, beauty, entertainment, and person products without losing what's at the center of her identity.

Graham said concerning Lucci, her new project in the vino business, and her longtime alliance alongside JCPenney during her discussion alongside Business Insider's administrator editor, Leena Rao.

During the conversation, titled "Breaking the Mold," Graham additionally stated that getting many of rejection first on in her occupation has made her into a improved businessperson.

"If it's not for you, there's another item for you. And you can't obtain it personally," Graham told Rao.

Ashley Graham is a example and entrepreneur who has spent her occupation challenging who is seen, heard, and marketed to, transforming that power into a expanding business.

Ten years following her "Sports Illustrated" cover, Graham took the phase at Business Insider's The Long Play to unpack how she has built a individual brand throughout fashion, beauty, entertainment, and person products without losing what's at the center of her identity.

Graham said concerning Lucci, her new project in the vino business, and her longtime alliance alongside JCPenney during her discussion alongside Business Insider's administrator editor, Leena Rao.

During the conversation, titled "Breaking the Mold," Graham additionally stated that getting many of rejection first on in her occupation has made her into a improved businessperson.

"If it's not for you, there's another item for you. And you can't obtain it personally," Graham told Rao.

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