MrBeast may be looking to obtain his brand additional into the offline world.
The YouTuber Jimmy Donaldson's company, Beast Holdings, submitted a trademark use Monday for Beast Band, paving the way for branching into wearable fitness products. It identified Beast Band as "Bands for wearable action trackers; Smartwatch bands; Wearable action trackers."
The use was submitted on an "intent to use" basis, which typically method the applicant has a bona fide intent to initiate specified services, stated Josh Gerben, a trademark attorney whose firm's clients contain entrepreneurs, celebrities, and pro athletes, and who spotted the filing. He isn't engaged alongside MrBeast, whose business didn't comment for this story.
Fitness wearables would be in row alongside the company's shove to branch out to businesses that don't necessitate Donaldson's day-to-day involvement or on-screen presence, akin mobile phone and financial services.
Beast Industries has eyed health and health products complete the years. An capitalist deck shared in 2025 indicated health and health products were on the highway map for 2025, alongside the business seeing an chance to create nutrition products akin vitamins and macromolecule powder, during targeting Gen Z and Gen Alpha alongside individual attention products akin soap and lotion in 2026. As alongside another products he's eyed in the past, akin podcasts and NFTs, several of these proposals may not create it to market.
Health and fitness have shown up as a theme in MrBeast's satisfied complete the years, frequently in the environment of his bodily difficulty videos. A 2025 YouTube video viewed 278 myriad times had him challenging a man to endure 100 pounds in a twelvemonth for $250,000. He additionally has a YouTube sports conduit that posts boxing and MMA content.
Donaldson has additionally discussed his own cognition alongside Crohn's disease. He's additionally posted concerning his fitness administration and been in videos operating out alongside Chris Hemsworth and discussing exercise alongside fitness creator Jesse James West.
In several cases, Donaldson has partnered alongside another companies to develop quickly into another areas, as he did alongside the acquisition of Step, a digital banking platform.
Gerben, the trademark attorney, stated he could see Beast Industries partnering alongside an existing business to create Beast-branded wearables fairly than manufacturing them itself.
"You're unlocking the value of licensing," he said. "He may not be the one creating the brand. That's the advantage of having the power of the brand."
Read next
Lucia Moses covers the media and amusement business, alongside a concentration on how creators build businesses, how media companies intersect alongside creators, and how marketers clasp amusement tools. She's damaged stories concerning MrBeast's ambitions, Google's movie initiative, and Netflix's shove into podcasts.She earlier reported on media and managed teams at Digiday and Adweek.
