More than a store: How we're evolving Google Play

Jul 24, 2024 08:00 PM - 4 months ago 88412

Jul 24, 2024

[[read-time]] min read

Google Play’s adjacent section includes much ways to observe apps, play games, gain rewards and get adjuvant contented erstwhile you request it.

Sam Bright

Vice President and General Manager, Google Play

A short video highlighting a caller measurement to Play

You mightiness sojourn an app shop to quickly download something, and successful immoderate cases, don’t sojourn it again until you request nan adjacent app aliases game. Now we’re taking Play from a destination group sojourn for apps to an end-to-end acquisition that’s much than a store. We’re introducing much ways to discover, much ways to game, much rewards, and much adjuvant contented erstwhile and wherever you request it most.

Let’s return a person look astatine what’s new.

More ways to discover

User reviews are adjuvant and insightful, but taking successful each of those opinions tin beryllium a lot. That’s why astatine I/O, we introduced AI-generated app reviews and FAQs that springiness you nan accusation you request to quickly determine if an app aliases crippled is correct for you. We’re continuing to build caller AI-powered features that let you to get specifications astatine a glance. Our newest characteristic uses AI to thief you much easy comparison apps successful akin categories.

A screenshot of a Google Play item page, highlighting AI app highlights

Get adjuvant accusation astatine a glimpse pinch caller AI-powered features

Jumping crossed respective apps to find retired much astir a taxable tin beryllium a hassle. Curated spaces successful Google Play let you to dive deeper into your interests, each successful 1 place. For instance, we precocious piloted a curated abstraction for cricket to thief users successful India research each their cricket contented from various apps successful one, convenient spot.

Now, we’ve collaborated pinch celebrated Japanese comic publishers to motorboat a caller curated abstraction for comics successful Japan. You tin entree comics-related contented each successful 1 spot — including free first section previews, unrecorded events and trailers, editor picks and instrumentality reviews moreover from apps you haven't installed. Users successful Japan tin find nan curated comics abstraction by selecting nan “Comics” tab connected nan Apps location screen.

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Dive deeper into your interests each successful 1 spot pinch a caller curated abstraction for comics

We’ve heard that you want much personalized crippled recommendations. Our caller multi-select liking filters now fto you manually specify your preferences. Whether you’re a competitory streamer aliases a casual gamer, you tin get much adjuvant results based connected your unsocial gaming interests. For instance, if you cognize you want a sports simulation game, you tin adhd that to your search.

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Find your adjacent crippled pinch much personalized recommendations

More ways to game

Play Pass is our subscription offering that gives you entree to much than 1,000 games and apps pinch nary ads aliases in-app purchases, and monthly offers successful apical games, each for astir $5 per month. Our latest slate includes caller offers successful Asphalt Legends Unite starting July 24, arsenic good arsenic successful Call of Duty: Mobile and Candy Crush Saga connected August 1. Kingdom Rush 5: Alliance will besides beryllium joining nan Play Pass catalog later this month.

For nan adjacent 3 weeks, caller Play Pass subscribers successful nan U.S., UK, Australia, Japan and Korea tin get 80% disconnected for their first 3 months.

Google Play Pass and icons for Call of Duty, Candy Crush, Asphalt Legends, and Kingdom Rush

Explore much games and get much worth pinch Google Play Pass

Google Play Games connected PC helps you play nan games you emotion crossed much devices. You tin commencement a mobile crippled connected your commute, and past unafraid nan triumph astatine location connected your tablet aliases PC. With our caller multi-game capabilities rolling retired complete nan adjacent fewer weeks, PC gamers tin play aggregate titles astatine nan aforesaid clip — actively competing successful one, while keeping an oculus connected resources successful another.

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Play aggregate titles astatine erstwhile pinch Google Play Games connected PC

More rewards

With complete 220 cardinal members, Google Play Points is already 1 of nan world’s largest rewards programs. We precocious leveled up our offering pinch caller perks and early entree to apical titles. Now, we’re doing moreover much to observe our members pinch caller rewards and exclusive experiences.

This week, we’re launching Super Weekly Prizes, giving Diamond, Platinum and Gold members a chance to triumph breathtaking prizes for illustration Pixel devices, Razer gaming products and merchandise. Starting successful nan U.S., Great Britain, Japan, Korea and Taiwan, cheque retired nan Play Points perks tab each week to reappraisal and declare Super Weekly Prizes.

Google Play Points brandmark and Pixel hardware and floating Play Points

Celebrate pinch caller rewards from Google Play Points

Earlier this month, we gave Play Points members an exclusive acquisition astatine Pokémon GO Fest. And this weekend, we’re teaming up pinch Marvel Games and Kabam for different personnel arena astatine San Diego Comic-Con. Silver+ members tin get VIP entree to nan 80-foot “Wheel of Champions” pinch chances to triumph Marvel collectibles and photograph ops pinch their favourite superheroes and villains. Fans everyplace will beryllium capable to redeem their points for limited-edition Marvel Comics and Marvel Contest of Champions characteristic bundles exclusively connected Google Play.

Google Play and Marvel Contest of Champions branding connected Comic-Con 2024 poster

New exclusive experiences from Google Play Points

More adjuvant contented erstwhile and wherever you request it

Launching coming successful nan U.S., our caller Collections acquisition brings applicable contented from aggregate apps straight to your location screen. With automatically organized categories — for illustration Shop, Watch and Listen — each Collection highlights contented from apps you’ve already installed. With your app contented successful 1 place, it’s easier to prime up correct wherever you near disconnected — for illustration jumping backmost into a show aliases continuing to shop — aliases moreover observe thing new.

Press and clasp nan Google Play icon to adhd Collections arsenic a widget to your location screen, and pat to jump into a circumstantial category.

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Get app highlights connected your location surface pinch Collections by Google Play

We admit really important it is to equilibrium a personalized acquisition pinch transparency and control. So now, you tin determine what Play information is utilized to style your Play Store experience. Simply navigate to "Personalization successful Play" from nan main menu, and you'll find easy-to-use controls to negociate your preferences. For example, you tin show Play not to usage information associated pinch a peculiar app for personalization wrong nan Play store.

A Pixel instrumentality shows nan app-level personalization controls accessible from nan “Personalization successful Play” menu

Control your privateness and app recommendations pinch Personalization successful Play

Google Play is becoming much than a store, truthful you tin walk little clip scrolling, and much clip engaging pinch nan contented and experiences you’ll love. Head to Google Play coming to get started. Go Play!