Microsoft Clarity added two, well, three, new features today, including agentic analytics, ask Clarity, and brand delegate expansion. Microsoft additionally said, "AI agents nearly doubled in three weeks to nearly 2 million," 3 weeks!!!
Here is what is new:
- Agentic Analytics: See which AI agents sojourn a site, what they do, and test whether they can complete key tasks akin checkout.
- Ask Clarity: Ask questions concerning website behavior in plain tongue and get answers and recommendations backed by genuine meeting evidence.
- Brand Agents: Help products get discovered throughout Microsoft Copilot, Bing and MSN, and assistance local businesses grasp leads and publish appointments.
With the new Agent Activity dashboard in Microsoft Clarity you can see "how agentic traffic changes complete time, which agents sojourn your site, and what they do formerly they arrive, ranging from searches and form submissions to logins, downloads, project bookings, and checkout," they said.
Here is a screenshot of the report:
Microsoft added:
With simulation assessments, you can test how efficiently agents can complete crucial tasks on your website before a genuine client journey fails. Simulations display whether the project was completed, how lengthy it took, how many interactions it required, and anywhere the cognition could be improved. We’re starting alongside commerce and journey scenarios, and scheme to develop simulations to additional types of client journeys complete time.
Ask Clarity is basically Ask Analytics for Google Analytics - aka Ask Advisor. And Brand Agents we covered before but Microsoft announced, "we’re enthusiastic to develop Brand Agents to local businesses."
For additional information, peruse the Microsoft Clarity blog.
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