Meta extends its Ray-Ban smart glasses deal beyond 2030

Sep 18, 2024 12:01 AM - 3 months ago 137681

Meta and eyewear conglomerate EssilorLuxottica scheme to activity together connected smart glasses “into the adjacent decade.” The 2 announced a semipermanent statement coming to widen a business that started successful 2019 and has yielded two generations of Ray-Ban smart glasses.

The collaboration has helped Meta make smart glasses that guidelines retired for their style

So far, the collaboration has helped Meta make smart glasses that stand retired for their style. It looks for illustration Meta wants to support that inclination going pinch its adjacent generations of frames. Aside from Ray-Ban, EssilorLuxottica besides owns Oakley and has licensing agreements pinch luxury brands, including Versace, Prada, Chanel, and others.

“I’m excited astir our agelong word roadmap ahead. We person the opportunity to move glasses into the adjacent awesome exertion platform, and make it fashionable successful the process,” Meta CEO Mark Zuckerberg said successful a press release.

My workfellow Victoria Song says it champion successful her review of Ray-Ban smart glasses past year:

More truthful than immoderate different benignant of gadgets, smart glasses person to look stylish. Humanity is vain. If eyes are the windows to the psyche — of course, you want your glasses to beryllium a fetching brace of curtains. Ray Ban is awesome for that because it’s an iconic manner brand, and Wayfarers are astir arsenic adjacent to a universally flattering framework arsenic you tin get. If you don’t look bully successful them, you’re not going to deterioration them.

Snap is expected to uncover the 5th procreation of its Spectacles coming during a acme successful Los Angeles. Meta will apt besides show disconnected its caller AR glasses astatine a convention successful Menlo Park, California, adjacent week, according to The Verge’s Alex Heath.