McDonald's is rethinking its value menu. We want your take.

Aug 05, 2026 11:38 PM - 1 month ago 384

A man orders astatine the antagonistic successful a McDonald's edifice arsenic workers hole nutrient and return orders down the counter.

McDonald's is facing large problems pinch immoderate of the cheapest items connected its menu.

The fast-food elephantine is rethinking its attack to value-priced options aft a unsmooth fewer months, executives said connected Tuesday.

CEO Chris Kempczinski pointed to aggregate problems connected the company's second-quarter net call. The concatenation trim backmost connected integer discounts, alienating immoderate of its astir loyal patrons. It besides struggled to rotation retired its caller under-$3 worth paper to restaurants. And McDonald's had excessively galore promotions excessively adjacent together, from typical World Cup meals to caller refresher beverages.

McDonald's quarterly US income maturation slowed down arsenic a result.

"We don't person a strategy problem," Kempczinski said. "We simply didn't execute astatine the level we needed to successful the 2nd quarter."

McDonald's has plentifulness of competition, pinch rivals eager to connection diners deals connected a cheap burger.

We want to cognize what you think. Whether you're a play McDonald's customer aliases person stopped going altogether, we're willing successful proceeding your thoughts connected the chain's worth and prices.

Do you person a communicative thought astir McDonald's? Contact this newsman astatine [email protected] aliases via encrypted messaging app Signal astatine 808-854-4501. Use a individual email address, a nonwork WiFi network, and a nonwork device; here's our guideline to sharing accusation securely.

Alex Bitter is simply a elder unit newsman covering the gig economy, food, and retail. His activity focuses awesome gig transportation and ride-hailing apps, including Uber, Lyft, DoorDash, Instacart, and Walmart's Spark. He is willing successful everything from what it's for illustration to activity connected the apps to the companies' business strategies.Some of his caller stories characteristic gig workers who person been deactivated connected the apps, DoorDash hiring accepted employees to make deliveries, gig workers' usage of bots, and gig activity expanding into caller professions, specified arsenic nursing.Alex has besides written astir Aldi's US description , Starbucks' turnaround efforts, and the fallout from Kraft-Heinz's fund cutting. Convenience shop concatenation Sheetz ended its "smile policy" aft his reporting.Before joining Insider successful September 2020, he wrote astir user and unit companies for S&P Global Market Intelligence. He's a postgraduate of the University of Hawai'i astatine Mānoa and grew up connected the Big Island.Alex lives successful the Washington, DC, area, wherever you tin find him studying ancient coins aliases searching for Civil War artifacts pinch his metallic detector successful his free time.Got a tip? Reach retired astatine [email protected] aliases via encrypted messaging app Signal astatine +1 (808) 854-4501.