McDonald's CFO Says the Company Is Testing Bigger Burgers in 'Select' Markets This Year — Here's Why

After months of testing and teasing dozens of modifications to its original burger, McDonald's is now revealing 1 monolithic alteration that customers will announcement — nan size.

In a Tuesday telephone pinch analysts, McDonald's Chief Financial Officer Ian Borden announced that nan concatenation will beryllium testing a larger burger this twelvemonth successful prime markets.

"As we look to further build connected our activity successful beef, our squad of chefs from astir nan world person created a larger satiating burger," Borden said during nan call. "We'll beryllium testing this burger successful a fewer markets later this twelvemonth ensuring that it has cosmopolitan entreaty earlier scaling it crossed nan globe."

Related: McDonald's Is Completely Changing Its Burgers successful 2024

This isn't astonishing news for McDonald's, arsenic Borden hinted at nan UBS Global Consumer and Retail Conference past period that he believed location was a "significant" opportunity to create a larger-sized offering and noted nan concatenation has attempted to do truthful successful nan past.

In nan mid-90s, McDonald's attempted to create "premium" burgers pinch different toppings and offerings (such arsenic nan Arch Deluxe, for example), alternatively of simply making a larger patty.

"We tried to get aft this opportunity for a number of years because we thought nan opportunity was astir premium burger," Borden said past month. "We weren't successful."

It's been a agelong clip coming for nan chain, which laid retired a monolithic maturation scheme successful December that included creating a caller type of its burgers pinch an estimated 50 modifications. The changes were first tested successful Australia and prime West Coast and Midwest markets successful 2023.

Other changes included swapping nan Big Mac's sesame seed bun pinch "buttery brioche" and each burger coming pinch much of nan cult-favorite "special sauce."

McDonald's reported positive Q1 2024 net connected Tuesday, a 2% quarterly jump successful world comparable income growth, which marks nan chain's 13th consecutive 4th of comparable income growth.

Related: McDonald's successful Connecticut Goes Viral For Astronomical Prices

"As consumers are much discriminating pinch each dollar that they spend, we will proceed to gain their visits by delivering leading, reliable, mundane worth and outstanding execution successful our restaurants," said CEO Chris Kempczinski.

McDonald's was down conscionable complete 8% arsenic of Tuesday afternoon.