McDonald's CFO Says 'Everybody's Fighting for Fewer Consumers' as Earnings Reports Show People Are Spending Less on Fast Food

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In January, economists warned that customers would walk little astatine places for illustration accelerated nutrient chains arsenic rising inflation drives up nan prices of necessities — and net reports released this week show those predictions mightiness person travel true.

McDonald's, Starbucks, Pizza Hut, and KFC each reported lower-than-expected income this week.

"Clearly everybody's fighting for less consumers aliases consumers that are surely visiting little frequently, and we've sewage to make judge we've sewage that street-fighting mentality to win, [regardless] of nan discourse astir us," McDonald's CFO Ian Borden said connected nan company's net telephone connected Tuesday.

Related: McDonald's CFO Says nan Company Is Testing Bigger Burgers successful 'Select' Markets This Year — Here's Why

The McDonald's logo. (Photo by Paul Weaver/SOPA Images/LightRocket via Getty Images)

McDonald's saw same-store income turn 2.5% successful nan U.S. past quarter, from January done March, which was slightly beneath expectations of 2.55% maturation and overmuch little than nan accelerated nutrient chain's 12.6% maturation successful nan aforesaid play past year.

Related: McDonald's CEO Says That 'Affordability' Is connected nan Way arsenic Company Struggles Through Sales Slump

The different companies each reported declines successful nan aforesaid category. Same-store income astatine Starbucks dropped 3% successful nan U.S., its first diminution successful that class in almost 3 years, while Pizza Hut and KFC saw 7% and 2% same-store declines, respectively.

The net reports were weaker than analysts expected, which whitethorn beryllium owed to ostentation and higher prices. McDonald's raised paper prices by 10% past year.

A Restaurant Business analysis of McDonald's items crossed each 50 states shows that nan mean value of a McDonald's cheeseburger jumped 55% successful nan past 3 years.

"Eating astatine location has go much affordable," McDonald's CEO Chris Kempczinski said connected an earlier February net call.

Related: McDonald's Made a Simple Change to a Cult-Favorite Menu Item. Now, nan Sandwich Is a $1 Billion Brand.

Data from a caller consumer value scale report backs up Kempczinski's statement. The report showed that prices for equipment successful nan "food astatine home" class roseate 1.2% successful nan past year, while nutrient prices distant from location roseate 4.2% complete nan aforesaid period.

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