Elon Musk took the shape earlier this period astatine Tesla's Robotaxi event, showcasing a Cybercab self-driving car, a 20-seater Robovan, and Optimus robots. Though the arena was exclusive and invitation-only, 1 institution did not want to beryllium associated pinch it: Alcon Entertainment, producers of the 2017 subject fabrication movie, "Blade Runner 2049."
In a complaint revenge connected Monday against Tesla, Elon Musk, and Warner Bros Discovery successful U.S. District Court successful Los Angeles, Alcon alleged that Musk utilized a notable image from "Blade Runner 2049" astatine the event, moreover aft Alcon denied him support to usage it. The image shows Ryan Gosling, the film's protagonist, surveying an apocalyptic landscape.
On the near is an image from Blade Runner 2049. On the correct is 1 from Elon Musk's robitaxi event. The makers are now suing Musk, Tesla and Warner Bros. Discovery for copyright infringement. pic.twitter.com/XsHiviaAm7
— Winter is Coming (@WiCnet) October 21, 2024When the image appeared connected the surface astatine the Robotaxi presentation, Elon Musk stated: "I emotion Blade Runner but I don't cognize if we want that future. I deliberation we want that duster he's wearing but not the bleak apocalypse."
Related: What Is Elon Musk's New Master Plan For Tesla? Original Blueprint Disappears From Tesla's Website After 18 years
According to the 41-page lawsuit, Tesla utilized the original image arsenic training information to make a akin AI image. The automaker past displayed the AI image for 11 seconds during Musk's position — "a trading and advertizing eternity," per the complaint. Alcon alleges that Tesla, Musk, and Warner Bros person infringed connected copyright and caused "a monolithic economical theft."
"The financial magnitude of the misappropriation present was substantial," the suit reads. "Alcon has spent decades and hundreds of millions of dollars building the BR2049 [Blade Runner 2049] marque into the celebrated people that it now is. Prior existent BR2049 contracts linking automotive brands to the Picture person had dollar value tags successful the 8 figures."
In the complaint, Alcon besides stated it was not partnering pinch Tesla because of Musk and his "massively amplified, highly politicized, capricious and arbitrary behavior." There's now a mendacious relationship betwixt the Blade Runner 2049 marque and Musk, "amplifying the harm and disorder risks," Alcon stated.
Alcon is seeking alleviation for copyright infringement.
Related: 'One of the Most Important Events': Is Tesla Finally Revealing Its Robotaxi pinch Full Self-Driving?
Alcon's lawsuit against Musk follows legal action undertaken by Scarlett Johansson earlier this twelvemonth aft ChatGPT-maker OpenAI released an AI sound that sounded "eerily similar" to hers.
In that case, a ineligible master told Entrepreneur that the rumor comes down to really akin the voices are and really the AI sound was created.
English (US) · 
Indonesian (ID) ·