Location Page SEO: How to Create Optimized Location Pages

Feb 27, 2025 05:59 PM - 2 weeks ago 21449

What Is Location Page SEO?

Location page SEO is the believe of optimizing your website's location-specific pages to rank higher successful hunt results erstwhile group look for applicable products aliases services successful your area.

For example, a java concatenation pinch outlets successful aggregate cities for illustration New York, Boston, and Chicago tin rank higher for location-specific keywords for illustration "coffee shops downtown chicago," “coffee shops caller york city," aliases “coffee adjacent me.”

Any business that operates successful aggregate locations tin use from location page SEO. Because it can:

Improve your visibility successful section hunt results
Provide valuable accusation to customers straight connected the location page—like operating hours, address, and interaction information
Drive ft postulation that leads to sales
Build spot and credibility pinch section audiences done location-specific content

In this guide, we’ll thatch you really to optimize your location pages to amended their SEO performance.

Let’s start.

How to Optimize Your Location Pages for SEO

Follow these 10 tips to commencement optimizing your location pages. And summation your chances of ranking amended for section search.

1. Find Relevant Local Keywords

Local keywords are phrases group type into hunt engines to find what they request aliases want successful their areas.

When group hunt for section businesses, they often see geographic position successful their hunt queries. Like a metropolis name, neighborhood, aliases moreover "near me."

So, your location pages should target keywords that harvester your services aliases products pinch circumstantial geographic terms. Based connected wherever you want to pull customers.

For example, if you tally a dental practice, your target keywords mightiness include:

"dentist successful [city name]"
"[neighborhood] dental clinic"
"[city] emergency dental services"

How do you find these keywords?

Use a instrumentality for illustration Semrush’s Keyword Magic Tool.

Open the tool, participate your main keyword (e.g., dentist), take your country, and click “Search.”

For much personalized insights, input your website URL.

Keyword and dentist's website URL are entered.

You’ll spot a database of keyword ideas on pinch their search volumes (i.e., the estimated number of searches a keyword gets per month) and different valuable metrics.

Keyword ideas see dentist adjacent me, emergency dentist adjacent me, and much pinch their individual keyword difficulties for that domain.

Use filters to find applicable section keywords.

Select the "Include keywords" filter, take the circle adjacent to "Any keywords," and participate applicable location modifiers (such arsenic your metropolis and neighborhood).

Click "Apply" to spot only keywords containing those terms.

Includes keywords are lincoln parkland and chicago.

Review the filtered database of keywords and take those astir applicable to your business.

If you entered your domain earlier, mention to the Personal Keyword Difficulty (PKD %) metric. Which reflects really challenging it will beryllium for your circumstantial website to execute a top-10 ranking for a fixed term.

Aim for keywords pinch decent hunt volumes and a PKD % scores successful the 0%-49% range. Which indicates you whitethorn person a realistic changeable astatine ranking.

Keyword results see dentist chicago, champion dentist successful chicago, and more.

Once you person a coagulated database of section keywords, strategically incorporated them into cardinal spots connected your location pages (e.g., title, URL, headings, etc). We’ll get into much specifics later successful this guide.

2. Create Location-Specific Content

Each of your location pages needs unique, applicable contented tailored to that circumstantial area to guidelines a bully chance of ranking well.

Users look for accusation applicable to their section needs and preferences.

So, explicate precisely really you service customers successful your location page’s target market.

Here’s an example:

Let’s opportunity your location cleaning work has abstracted location pages for Los Angeles and San Francisco.

The LA page mightiness mention cleaning problems that are peculiarly applicable to LA and moreover circumstantial neighborhoods. Like so:

The location page landing page mentions beachfront properties, brackish air, sand, outdoor spaces, and pools.

While the San Francisco page could mention cleaning problems circumstantial to the Bay Area. Like humidity and brackish aerial buildup.

This location page appears the aforesaid arsenic the previous, but pinch targeted transcript for this location.

You tin besides see circumstantial specifications astir your business's beingness successful that location, specified as:

Your address
Location-specific interaction details
Operating hours

Make judge this accusation is accordant pinch the accusation connected your Google Business Profile and different online directories.

This will thief hunt engines understand that your business has a beingness beingness successful that location and is applicable for section searches.

3. Embed a Google Map

Embed a Google Map connected your location page to heighten the personification acquisition (UX) and thief Google understand your business's geographical context.

For businesses pinch a beingness storefront aliases office, adhd a representation pinch a pin showing your nonstop location. This allows imaginable customers to quickly spot wherever you are and get directions pinch a azygous click.

If you service a circumstantial area but don't person a brick-and-mortar location, embed a representation that highlights your full work area instead.

Here’s what a work area representation looks like:

The Google Map has the work area outlined successful reddish pinch the location page listing areas we service arsenic slug points.

You tin embed a Google representation connected your location page by pursuing the instructions on this page.

4. Include Location-Specific Images

Images tin break up contented connected location pages to make them much engaging and easier to read.

Plus, Google whitethorn show your images successful the image hunt results.

Consider including images like:

Exterior shots of your storefront aliases agency building, preferably pinch intelligibly visible signage
Interior photos showing your products, services, aliases facilities
Images of your squad members who activity astatine the circumstantial location
Photos of your unit engaging pinch customers

For example, this location page features high-quality images showcasing the location’s exterior, interior, and facilities.

A nail spa's location page shows interaction information, hours, awards, and a slideshow of the facility.

5. Feature Customer Reviews

Feature customer reviews and testimonials connected your location pages to build spot and perchance thrust conversions.

Real feedback from satisfied locals tin springiness imaginable customers the assurance they request to take your business.

Plus, reviews tin thief your location page rank higher successful section hunt results.

Some effective ways to incorporated reviews connected your location pages include:

Displaying your wide prima standing and reappraisal count from celebrated platforms for illustration Google, Yelp, aliases industry-specific sites
Featuring snippets of reviews from happy customers
Including longer-form testimonials pinch photos of the customer (with their consent) for added authenticity

6. Use a Relevant CTA

Use a applicable call to action (CTA) to summation your chances of turning visitors into existent customers.

For example, a rule patient pinch aggregate offices mightiness chiefly usage a CTA for illustration "Request aConsultation" aliases “Schedule a Meeting.”

Your CTA should beryllium prominently displayed above the fold and repeated astatine logical points passim the page. Such arsenic aft a cardinal conception of contented aliases adjacent your interaction information.

For example, this location landing page from an actual rule firm that uses the CTA “Get Help Now.”

The location page's lead shape includes nonstop transcript successful the telephone to action button.

7. Nail Your On-Page SEO

Effective on-page SEO involves making changes to your webpages to thief hunt engines understand and rank your pages for applicable section queries.

Here are the cardinal on-page elements to attraction connected for your location landing pages:

URL slug: This is the extremity portion of the URL that should see your superior keyword. Keep it short and readable.
Title tag: This is the clickable title that tin look successful hunt results. Include your superior keyword and support it nether 60 characters.
Meta description: This is the explanation that tin look successful hunt results. Write an engaging explanation that includes your main keyword and entices searchers to click done and support it nether 105 characters.
Headings (H1, H2, H3, etc.): These are HTML elements that shape your contented hierarchically. Your main heading (H1) should see your superior keyword. Use subheadings (H2, H3, etc.) to break up contented and see applicable secondary keywords.
Body content: This is the main contented of your location page. Naturally incorporated your superior keyword and related keywords passim the page.
Internal links: These are links to different pages connected your website. Use soul links connected your location pages to nexus to different applicable pages.
Image alt text: This is the descriptive matter that explains what an image shows.Accurately picture the images connected your page utilizing alt matter to make your images much accessible to surface readers and thief Google amended understand what the image shows.

8. Make Your Page Mobile-Friendly

Making your location pages mobile-friendly is important because galore users hunt for section businesses connected their smartphones.

Google besides uses mobile-first indexing, meaning it chiefly uses the mobile type of your tract for crawling (discovering and scanning your webpages), indexing (storing and organizing the contented recovered during crawling), and ranking (determining which pages show and where).

Here are immoderate tips to make your landing page mobile-friendly:

Use a responsive creation that automatically adjusts your page layout to fresh different surface sizes
Ensure your buttons and clickable elements are ample capable for touch interaction, pinch capable spacing betwixt them to forestall accidental taps
Make your matter easy readable connected mini screens by utilizing due font sizes
Improve page load clip by compressing images, implementing lazy loading, and utilizing browser caching. Keep successful mind that mobile users often person slower net connections.

For implementing these method improvements, we urge moving pinch your web developers.

9. Add a Schema Markup

Schema markup (also known arsenic system data) helps hunt engines amended understand your page’s content. It besides lets hunt engines show richer and much informative hunt results for users.

When it comes to a location landing page, you'll want to instrumentality LocalBusiness schema markup.

This system information tells hunt engines circumstantial specifications astir your business, including your:

Business sanction and type
Complete address
Phone number and different interaction information
Products aliases services
Business hours

How do you adhd the LocalBusiness system information to your page?

Copy the codification below, switch the placeholder values pinch your existent business information, and spot this book successful your page's <head> section.

10. Incorporate Relevant FAQs

Incorporate applicable often asked questions (FAQs) connected your location page to supply contiguous answers to communal queries imaginable customers mightiness have.

FAQs tin heighten the personification acquisition and perchance boost your SEO.

Add questions that are:

Location-specific: "Do you present to [neighborhood name]?" Or “Is location parking disposable astatine your [city] location?”
Service-related: “How quickly tin I schedule an appointment?” Or “What products aliases services do you connection astatine [location]?”
Price-related: “What is the costs for [service/product]?” Or “Do you connection discounts aliases promotions for residents?”
Returns and refund related: “What is your returns/refund policy?”

Examples of Effective Location SEO Pages

Here are a fewer examples of well-designed SEO location pages.

Weitz & Luxenberg

The rule patient Weitz & Luxenberg has a awesome location page for their New York City office.

The location page leader says New York, NY rule patient pinch the CTA "speak to an lawyer now."

This is an effective location page because it uses:

Local keywords successful headings and transcript to awesome relevance for New York–based ineligible searches
A clear CTA encouraging visitors to schedule a consultation
Client testimonials mentioning experiences pinch the firm, which provides societal impervious and builds trust
An embedded Google representation pinpointing their location, making it easy for prospective clients to find the office
An FAQ conception that addresses communal questions astir their ineligible services

Swish Dental

Swish Dental's Bee Cave, Texas location page is different awesome illustration of a location page done right.

The dental office's location page includes the address, interaction info, hours, parking specifications arsenic good arsenic a CTA to book an assignment and an image of the office's interior.

Some of the cardinal elements that make this an effective location page include:

The page highlights the clinic's nonstop address, interaction information, operating hours, and parking details, which tin make it easier for imaginable patients to find and sojourn the office
It includes bios and photos of the dentists and unit who activity astatine that location, which tin thief build spot and create a much individual relationship pinch prospective patients
The page features authentic diligent reviews, which provides valuable societal impervious and showcases the value of attraction provided astatine that location

Molly Maid

Molly Maid’s Santa Clara location page is different awesome illustration of really to optimize a location page.

The location's leader includes an image of a friends face, a fastener to petition a free estimate, and circumstantial transcript for the location.

Here’s what they do effectively:

They included "Santa Clara" and "house cleaning" keywords passim the page
They utilized a clear CTA to make it easy for visitors to return the adjacent steps
They displayed customer reviews connected their page, which tin build spot and credibility pinch imaginable customers
They embedded a Google representation to intelligibly show their work area
They person a broad FAQ conception addressing communal questions astir their cleaning services