Live Q&A: Apple Store pioneer Ron Johnson talks retail strategy, careers, and lessons from Steve Jobs

Sep 16, 2026 08:47 PM - 1 hour ago 3

Closeup of personification carrying shopping bags.

Retail seasoned Ron Johnson joins BI Live. Bloomberg / Getty

When Ron Johnson joined Apple successful 2000, accepted contented said the net would soon make beingness stores obsolete.

Johnson thought otherwise.

In business pinch Apple CEO Steve Jobs, he opened hundreds of Apple Stores, generating millions for the institution and introducing Apple products to a caller swath of consumers.

Johnson's caller book, "Shop Different," specifications the strategy down the stores and offers a wide look astatine Johnson's unit career, including his clip arsenic CEO of JCPenney and 15 years astatine Target.

Business Insider's Ana Altchek sits down pinch Johnson successful the Business Insider newsroom for a unrecorded Q&A connected Thursday astatine 1:30 p.m. ET.

In summation to discussing Johnson's clip astatine Apple, Altchek will get the unit veteran's return connected what's moving — and what's not — successful unit today. And, arsenic a profession and activity reporter, she'll inquire his proposal connected topics for illustration handling a difficult leader and making a bully belief during an interview.

Tune successful unrecorded to inquire questions of your own!

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