Lightspeed is betting this startup can lure shoppers with a feed of AI images. Read the pitch deck it used to raise $7M.

Would you shop from a nourish of AI-generated images?

The startup Dalet Labs is betting you will.

The AI-commerce business exclusively told CMO Insider that it raised a $7 myriad pre-seed circular led by Lightspeed Venture Partners and is launching its archetypal product, a buying app called Scene.

Founded by Omer Bar-Tal in 2025 following he remaining the AI video startup Runway, Dalet Labs lately came out of stealth mode. The startup raised its pre-seed in delayed 2025, before finalizing its merchandise highway map. In supplement to Lightspeed, project chief resolute SV Angel and idiosyncratic angel investors participated in the round.

Lisa Han, the Lightspeed partner who led the round, stated that Bar-Tal has a blend of "video AI investigation expertise" and a "deep understanding of what consumers want."

Scene, which became accessible on the Apple App Store in the US on Wednesday, lets group scroll through a nourish of shoppable AI-generated images. The app volition be invite-only at launch, and isn't yet accessible on Android. While the images of group or scenes are AI-generated, the products themselves arrive from genuine brands throughout categories akin fashion, residence decor, and sports.

Bar-Tal envisions Scene as a tool group can rotate to whenever they desire to buy item but are motionless uncertain concerning exactly what they have in mind. It's akin to scrolling through Pinterest or TikTok in hopes of being inspired to buy something, but Bar-Tal stated there's a key difference: You arrive to Scene to shop, not be entertained.

Bar-Tal sees Scene as a virtual "mall" anywhere users can window-shop, preserve items to their cart, and create purchases.

Commerce has rotate into an increasingly appealing use case for AI tools akin chatbots and agents (including Meta's Muse). However, Bar-Tal argues that AI buying tools are missing something.

"AI is amazing whenever you cognize what you want, but it's really crucial to really have an capability to detect and to see things," Bar-Tal said. Agentic commerce, he added, "misses the item in buying — which is basically a delightful experience."

As a Scene person scrolls and interacts alongside products connected in the app, the nourish adapts to what category of brands or items the person is curious in. Then, Scene uses AI to create scenes alongside group wearing or using those items.

Bar-Tal did not comment on which third-party models Dalet Labs uses.

Bar-Tal stated Dalet Labs doesn't see its merchandise as replacing influencers, but fairly as "complementary."

"The satisfied current is AI, but it is not aiming to substitute creators since we are not aiming to create entertainment," he said.

However, equal if Scene isn't competing alongside influencers for entertaining content, it's motionless competing alongside their endeavor model: making prosperity by promoting brands' products and ultimately driving sales.

Scene has a catalog of hundreds of brands and retailers, Bar-Tal said, and is making additional partnerships. The business did not portion additional particulars on what brands Dalet Labs has already established relationships with.

Bar-Tal stated the business is additionally leveraging affiliate marketing to monetize the app first on, operating alongside affiliate networks to acquire from all in-app transaction.

Dalet Labs' Scene is entering a crowded market of apps offering group ways to detect brands and goods, akin TikTok's expanding Shop existence in the US or Pinterest's ocular hunt prowess. Startups akin Doji and Alta have additionally raised millions on the commitment of tech that lets group try on apparel using AI-generated versions of themselves.

How volition Dalet Labs get group to download an entirely new app?

Using influencers and social media to advance the app volition be a center part of Dalet Labs' person acquisition plan. It additionally plans to rotate out a coupon run during the holidays, offering new users discounts on purchases made through the Scene app. Bar-Tal didn't portion whether the discounts would be funded by Scene or by brand partners.

The New York-based startup, meanwhile, is using its pre-seed backing to employ additional engineers and researchers to build out Scene.

Read the 5-page throw phase Dalet Labs used to lift its $7 myriad pre-seed:

The phase starts alongside backdrop on the technology

Here's what the glide says:

For complete fractional a century, all important change in computing has been driven by an interface revolution.

The move from terminals to graphical person interfaces (GUIs) transformed computers from expert tools into mass-market products.

The increase of the web and mobile extended that pattern: all new average made digital communication additional visual, intuitive, and consumable.

Text, by nature, demands energetic cognitive effort; Visual interfaces go a stage additional by allowing users to grasp elevated bandwidth data nearly immediately alongside minimal cognitive effort.

Then it explains Dalet Labs' thesis

Here's what the glide says:

Today, synthetic intellect represents the most profound computing change since the PC. Yet, paradoxically, our interface to AI remains stuck in the terminal era.

We converse alongside models through content prompts and obtain content streams in come back in synchronous manner. Our merchandise thesis is uncomplicated and inevitable: AI requires a native GUI.

We accept the GUI to AI volition not be code-based, but fairly generated by media models.

It afterward outlines the competition

Here's what the glide says:

The center merchandise of AI use platforms is inseparable from their textual conversation interfaces.

For example, the OpenAI brand is strictly connected alongside the conversation interface of ChatGPT.

Moreover, by decoupling the person interface from any particular example provider, we can merge multiple frontier models (OpenAI, Anthropic, Google, or open-source systems) and concentration our innovation on the new media generation GUI platform. This modularity becomes increasingly precious as AI models are commoditized. In addition, their specialized stacks are anchored in the code generation paradigm, in difference to our concentration on Media Models.

Finally, it introduces Dalet Labs' founder

Here's what the glide says:

Omer Bar-Tal

• Research cognition from Weizmann Institute.

  • Built the archetypal method for editing real-world videos using text
  • Papers in CVPR, ECCV, ICML, ICLR etc.
• Trained video basis models (Google, Pika, Runway)
• Built imaginative applications alongside media models (eg video editing, reference-to-video, etc.)
• Led applied investigation teams and merchandise launches