Leaked Flock Guide Shows How It Teaches Cops to Promote Its Tech

Aug 04, 2026 12:27 AM - 2 hours ago 2

404 Media has obtained a coaching guideline that Flock surveillance gives to constabulary astir “how to speak to metropolis councils astir nationalist information technology.” The handbook highlights really Flock and constabulary squad up to person cities to bargain and support its automated licence sheet scholar technology, moreover erstwhile location is wide nationalist guidance to it, and encourages constabulary to “own the communicative earlier personification other does” by championing the exertion earlier citizens tin reason it during nationalist remark periods.

The PDF guideline notes that the wide nationalist and cities now “increasingly expect transparency, oversight, and accountability alongside nationalist information outcomes,” and tells constabulary to not reason pinch group who judge that Flock’s licence sheet readers are “mass surveillance.”

“One of the astir communal questions agencies perceive coming is whether licence sheet nickname (LPR) exertion constitutes wide surveillance. Many leaders instinctively respond by attempting to refute the claim. Flock's Jamie Hudson recommends a different approach,” the guideline reads.

“Don’t debar the conception of wide surveillance because you’re not going to person opponents that it’s not,” the institution recommends. Flock tells rule enforcement agencies they request to effort to person metropolis assembly and metropolis managers that the exertion is worthwhile earlier meetings pinch the nationalist occur; that they request to person a “carefully scripted presentation” fresh to go; and that constabulary request to opportunity they want Flock because they want to support the organization safe: “You attraction astir your community. That’s why you’re bringing this in.” 

Flock began offering this guideline arsenic portion of a broader effort to coach constabulary connected really to push backmost against disapproval of its policies and information practices, galore of which 404 Media has investigated and shed ray on. These see the truth that Flock information was regularly making its way to Immigrations and Customs Enforcement (ICE), often successful usurpation of sanctuary metropolis and authorities laws; that Flock was utilized to search 83,000 cameras nationwide for a woman who had an abortion successful Texas; and that Flock has been used by constabulary to stalk people and surveil protesters. These investigations and broader interest complete the surveillance authorities person led galore cities to clasp metropolis assembly meetings to reconsider their Flock contracts, and this Flock-produced guideline is an effort to thief constabulary style the communicative successful a measurement that will either person cities to bargain Flock aliases to support their contracts. 

The guideline is associated pinch a Flock webinar for constabulary called “How to Speak to City Councils: Meeting the Moment pinch Confidence,” which included modules connected “how to reside misinformation pinch clarity.” After nationalist guidance precocious past year, the company began to connection Q&A sessions pinch its CEO, Garrett Langley, for metropolis assembly members, police, and mayors to reside what Flock described arsenic an “era of unprecedented misinformation.” 

“The caller headlines astir our institution are mostly a consequence of this environment,” the institution told cities. 

“Opponents person a very cautiously scripted narrative. They travel prepared. You should besides person a cautiously scripted position that addresses those concerns up of time,” the guideline says. “The agencies that navigate these conversations successfully seldom hold until a assembly gathering to amended stakeholders. They little metropolis managers early. They meet pinch assembly members earlier votes occur. They stock policies proactively and reply questions earlier nationalist remark periods go the first preamble to the program.” 

The guideline besides tells constabulary that they tin person metropolis councils that Flock is worthy the monetary costs by conveniently not focusing connected really overmuch the cameras cost, but by “reframing the financial chat itself” to attraction connected “the costs of unresolved crime.” Flock besides writes that overmuch of the guidance to its exertion is happening because group “do not understand really it useful aliases really it is governed.” This thought is 1 that has been regularly repeated by Langley complete the past respective months. 

Surveillance companies regularly effort to get constabulary to enactment arsenic quasi salespeople and spokespeople for their companies, pitting a backstage institution and taxpayer-funded rule enforcement connected 1 broadside and citizens connected the other. “For years, surveillance vendors for illustration Flock Safety person shaped argumentation debates cities are expected to tally independently — staging assembly ‘prep calls’ and exploiting a basal asymmetry: the vendor controls the facts, and metropolis unit are seldom positioned to situation them,” Sarah T. Hamid, head of strategical campaigns astatine the Electronic Frontier Foundation told 404 Media aft reviewing the guide. “The financial liking is obvious. Flock isn’t conscionable trading surveillance, it’s scripting the nationalist lawsuit for buying it. Because Flock treats nationalist spot arsenic a messaging problem alternatively than a governance outcome, that book keeps officials focused connected ‘accountability’ successful the absurd alternatively of the actual harms and documented abuses its web has already enabled.”

404 Media has watched galore metropolis assembly meetings astir the state wherever constabulary talk astir really Flock is simply a captious rule enforcement strategy for them; successful galore cases, a constabulary main will speak astir Flock and past present a Flock worker to springiness a position astir the surveillance system. On Monday, 404 Media published an interview pinch a erstwhile Flock authorities affairs manager who regularly sounded the exertion to cities astatine nationalist meetings. An activistic who has been pushing backmost against Flock successful their organization and who shared the guideline archive pinch 404 Media said that they person regularly seen the strategies suggested by Flock deployed successful metropolis assembly meetings they person attended and watched. 404 Media agreed to support the activistic anonymous to protect them from retaliation.

“I deliberation this archive shows a coordinated effort from Flock Safety to compel rule enforcement agencies to person our elected leaders to correspond their interests arsenic a institution alternatively than the interests of concerned citizens,” they said. “I person watched galore meetings locally successful my metropolis and my authorities and crossed the country, and you tin spot the techniques utilized successful this ebook successful the presentations fixed by rule enforcement. Pivoting conversations distant from concerns astir wide surveillance and directing them towards process and governance is simply a conveyance that's utilized to downplay the concerns of privacy-minded citizens. We person each correct to expect our elected leaders to perceive to us, and it's very communal to spot metropolis councils ballot pinch a supermajority successful favour of approving Flock contracts contempt standing-room only attendance astatine metropolis assembly meetings pinch small to nary nationalist support for this product.”

The guideline specifically highlights respective expected occurrence stories successful which communities had very existent concerns astir Flock but yet decided not to get free of the technology. For example, it highlights really Flock was capable to get a ballot successful favour of its exertion successful Oakland, California, contempt it being “one of the astir scrutinized nationalist information exertion debates successful the state,” pinch “more than 140 nationalist comments” and guidance from the city’s Privacy Advisory Commission: “The speech shifted erstwhile officials stopped asking the nationalist to spot the exertion and started showing really the exertion could beryllium audited, reviewed, and held accountable.” 

It besides tells the communicative of Richmond, California, which allowed its Flock statement to temporarily lapse aft the city’s cameras were included successful the company’s nationalist lookup tool. City officials location worried that their cameras’ information would beryllium accessed by ICE, successful usurpation of California and section law. “After concerns emerged astir information sharing and sanctuary metropolis policies, the city's programme was paused and subjected to aggravated nationalist scrutiny,” the Flock guideline says. “Rather than relying connected generalized claims astir effectiveness, section activity presented 2 and a half years of section results, including 274 arrests and 259 conveyance recoveries connected to the program. The assembly yet voted 4-3 to reinstate the system.”

Flock did not instantly respond to a petition for comment. 

About the author

Jason is simply a cofounder of 404 Media. He was antecedently the editor-in-chief of Motherboard. He loves the Freedom of Information Act and surfing.

Jason Koebler

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