Kylie Jenner wore the most expensive Fantasy Bra in Victoria's Secret history. See the bras that came before it.

Business Insider by 10 min read 504x views
Kylie Jenner wore the most expensive Fantasy Bra in Victoria's Secret history. See the bras that came before it.

Share Post

Kylie Jenner wearing pale feathered wings and argent lingerie walks on a blue-lit stage.

Kylie Jenner at the Victoria's Secret Fashion Show 2026. Michael Buckner/WWD via Getty Images

Victoria's Secret brought several additional sparkle to its runway on Sunday night.

The brand's annual manner show, which returned in 2024 following being canceled in 2019, was held in Los Angeles, alongside models including Adriana Lima and Barbara Palvin donning their wings for the occasion.

One of the most hotly anticipated moments of the 2026 display was the return of the Fantasy Bra, an detailed part of lingerie — frequently value millions — that became a staple of the brand's runway in its heyday. It hadn't been seen at the Victoria's Secret Fashion Show since 2018.

The bra's come back lived up to the hype. Kylie Jenner graced the catwalk in the specialty lingerie, which was designed by Jacob & Co. to be the most costly Fantasy Bra always created at $50 million.

Take a appearance rear at another Fantasy Bras Victoria's Secret has designed complete the years.

The Fantasy Bra was archetypal introduced by Victoria's Secret in 1996 via a enormous New York City billboard.

A five-story promotion showing Claudia Schiffer wearing the archetypal Victoria's Secret Fantasy Bra in 1996.

Claudia Schiffer wore the debut Fantasy Bra in 1996. Evan Agostini/Getty Images

Worn by Claudia Schiffer, the diamond-encrusted lingerie was dubbed the "Million Dollar Miracle Bra."

It was modeled for the Victoria's Secret catalog and advertisements, specified as the enormous one displayed in New York City.

Tyra Banks wore the next one in 1997.

Tyra Banks models the Victoria's Secret Fantasy Bra in 1997.

Tyra Banks models the Victoria's Secret Fantasy Bra in 1997. Ron Galella/Getty Images

The "Diamond Dream Bra" was much additional understated than the original. It was crafted from pale satin, lined alongside diamonds, and had one 42-carat tear gem hanging from its center.

Though the bra disbursal $3 million, it was never modeled on the Victoria's Secret Fashion Show runway — lone by Banks at a personal event held later.

Gisele Bündchen modeled the "Red Hot Fantasy Bra" in 2000.

Gisele Bündchen models the Victoria's Secret Fantasy Bra in 2000.

Gisele Bündchen models the Victoria's Secret Fantasy Bra in 2000. DMIPhoto/Stringer/Getty Images

The ruby-covered bra and matching panties modeled by Bündchen for a catalog were the most costly lingerie set created by Victoria's Secret at the time, costing $15 myriad whenever they were designed.

Karolína Kurková was chosen to debut the 2002 "Star of Victoria Fantasy Bra."

Karolina Kurkova models the Victoria's Secret Fantasy Bra in 2002.

Karolína Kurková models the Victoria's Secret Fantasy Bra in 2002. Kevin Mazur/Getty Images

The $10 myriad part had a floral theme, alongside 1,150 rubies in the form of roses, 1,600 emeralds arranged akin leaves, and diamonds forming smaller flowers about them.

Like its predecessor, this Fantasy Bra additionally featured a enormous gem in its center — this one a 60-carat Mouawad Mondera stone.

Klum returned in 2003 alongside an $11 myriad bra that took 370 hours to make.

Heidi Klum models the Victoria's Secret Fantasy Bra in 2003.

Heidi Klum models the Victoria's Secret Fantasy Bra in 2003. Kevin Mazur/Getty Images

Dubbed the "Very Sexy Fantasy Bra," the 2003 scheme was a chainmail-style part made from a mix of 2,809 pale diamonds, yellow-orange sapphires, rhodolites, and amethysts.

It additionally featured the Mouawad Excelsior Diamond —a 69-carat part cut from the second-largest gem in the earth — hanging from its center.

Likely since it was see-through, Klum modeled it on the runway complete a norm red bra.

The "Sexy Splendor Fantasy Bra" took center phase in 2005.

Gisele Bündchen models the Victoria's Secret Fantasy Bra in 2005.

Gisele Bündchen models the Victoria's Secret Fantasy Bra in 2005. Jamie McCarthy/Getty Images

Modeled by Gisele Bündchen, the see-through part disbursal $12.5 myriad and was crafted from 22 rubies and 2,900 pavé-set diamonds in a floral pattern.

Hanging from its center strap was the 101-carat Mouawad Splendor Diamond pendant.

Kurková modeled her second Fantasy Bra in 2006.

Karolina Kurkova models the Victoria's Secret Fantasy Bra in 2006.

Karolína Kurková models the Victoria's Secret Fantasy Bra in 2006. Thomas Concordia/Stringer/Getty Images

The "Hearts on Fire Fantasy Bra" was among the most dazzling always seen on the Victoria's Secret runway.

Valued at $6.5 million, the argent bra was covered in small diamonds from its straps to its cups. It additionally had two lean straps in the middle, alongside a 10-carat flower-shaped pendant hanging from them.

Victoria's Secret put a holiday twist on the celebrated lingerie in 2007.

Selita Ebanks models the Victoria's Secret Fantasy Bra in 2007.

Selita Ebanks models the Victoria's Secret Fantasy Bra in 2007. Gabriel Bouys/Getty Images

The diamond-covered, $4.5 myriad "Very Sexy Holiday" bra — modeled by Selita Ebanks — stood out gratitude to the rubies, emeralds, and yellow sapphires arranged in the form of holly throughout its cups.

Its Mouawad gems totaled 1,662.51 carats.

Victoria's Secret fans saw the dreary flank of the Fantasy Bra in 2008.

adriana lima Black Diamond Fantasy Miracle Bra

Adriana Lima alongside the 2008 Fantasy Miracle Bra. AP Photo/Evan Agostini

Adriana Lima modeled the $5 myriad "Black Diamond Fantasy Miracle Bra."

It was covered in dreary diamonds and had strings of rubies and pale diamonds throughout it, for a total of 3,900 gems.

Victoria's Secret kept the edgy imaginative going in 2009.

Marisa Miller models the Victoria's Secret Fantasy Bra in 2009.

Marisa Miller models the Victoria's Secret Fantasy Bra in 2009. George Napolitano/Getty Images

The dreary "Harlequin Fantasy Bra" modeled by Marisa Miller was lined alongside pale diamonds and adorned alongside brown gems in crisscross patterns — the activity of Italian jeweler Damiani.

The $3 myriad part additionally included a 16-carat heart-shaped gem hanging from its center.

The Fantasy Bra returned to its roots in 2010.

Adriana Lima models the Victoria's Secret Fantasy Bra in 2010.

Adriana Lima models the Victoria's Secret Fantasy Bra in 2010. Slaven Vlasic/Stringer/Getty Images

Lima modeled the "Bombshell Fantasy Bra," a $2 myriad semi-sheer garment set alongside 3,000 diamonds, sapphires, and topaz stones, in shapes inspired by stars and constellations.

It took 1,500 hours for Damiani to create the piece.

The 2011 "Fantasy Treasure Bra" was blue and lined alongside pearls.

Miranda Kerr models the Victoria's Secret Fantasy Bra in 2011.

Miranda Kerr models the Victoria's Secret Fantasy Bra in 2011. Timothy A. Clary/Getty Images

Modeled by Miranda Kerr, the $2.5 myriad bra — designed by London Jewelers of New York — was covered in a mix of 3,400 diamonds, citrines, aquamarines, and pearls, the second of which were additionally strung in rows below its cups.

Like another Fantasy Bras before it, the 2011 part featured enormous pale and yellow diamonds, all weighing about 8 carats, that hung from its center.

Alessandra Ambrosio was selected to stroll the 2012 runway in the "Floral Fantasy Bra."

Alessandra Ambrosio models the Victoria's Secret Fantasy Bra in 2012.

Alessandra Ambrosio models the Victoria's Secret Fantasy Bra in 2012. Antonio de Moraes Barros Filho/Getty Images

Another London Jewelers of New York creation, the peach-colored bra was appreciated at $2.5 million.

It had amethysts, sapphires, rubies, and diamonds in the form of flowers set in 18-karat pink and yellow gold, as fine as a 20-carat radiant-cut gem hanging from a sparkling pendant.

The "Royal Fantasy Bra" was worn by Candice Swanepoel in 2013.

Candice Swanepoel 2013 Victoria's Secret

Candice Swanepoel in the "Royal Fantasy Bra" in 2013. Dimitrios Kambouris/Getty Images

Designed by Mouawad, the "Royal Fantasy Bra" featured 5,400 multicolored gems — a mix of diamonds, rubies, and sapphires — and 18-karat yellow gold.

Its center stone, adorned alongside a gem bow, was a 52-carat pear-shaped ruby.

The next twelvemonth was the archetypal and lone period Victoria's Secret created two Fantasy Bras.

Adriana Lima and Alessandra Ambrosio models the Victoria's Secret Fantasy Bra in 2014.

Adriana Lima and Alessandra Ambrosio example the Victoria's Secret Fantasy Bra in 2014. Michael Stewart/Getty Images

Crafted complete 1,380 hours by Mouawad artists, the "Dream Angels Fantasy Bras" stood out in 2014 gratitude to an gathering of diamonds, rubies, sapphires, and multicolored gems complete 18-karat gold.

Adriana Lima modeled the blue version, and Alessandra Ambrosio modeled the red. Each disbursal $2 million.

The 2015 Fantasy Bra, modeled by Lily Aldridge, had a summer flair.

Lily Aldridge models the Victoria's Secret Fantasy Bra in 2015.

Lily Aldridge models the Victoria's Secret Fantasy Bra in 2015. Taylor Hill/Getty Images

Called the "Fireworks Fantasy Bra," the $2 myriad part was covered in 6,808 gemstones.

White diamonds covered its cups, during multicolored sapphires, garnets, amethysts, topazes, tourmalines, peridots, quartzes, citrines, and tsavorites were used to create the firework-esque swirls throughout them.

Jasmine Tookes dazzled in the 2016 "Bright Night Fantasy Bra."

Jasmine Tookes models the Victoria's Secret Fantasy Bra in 2016.

Jasmine Tookes models the Victoria's Secret Fantasy Bra in 2016. Martin Bureau/Getty Images

Created complete 700 hours by Aziz and Walid Mouzannar, the $3 myriad bra was among the most luxurious always made for the Victoria's Secret Fashion Show.

The geometric part featured 9,000 round-cut diamonds and emeralds in clusters, creating a cutout consequence throughout its cups. 

Lais Ribeiro sported the "Champagne Nights Fantasy Bra" in 2017.

Lais Ribeiro models the Victoria's Secret Fantasy Bra in 2017.

Lais Ribeiro models the Victoria's Secret Fantasy Bra in 2017. Dimitrios Kambouris/Getty Images

This $2 myriad part was created alongside 6,000 pale diamonds, yellow sapphires, and blue topazes.

While the bra featured a signature rock hanging from its center — a elephantine blue topaz — its aureate collar alongside a second free gem was unique.

Elsa Hosk modeled the Fantasy Bra created by Victoria's Secret in 2018, before the brand took a hiatus from the runway.

Elsa Hosk models the Victoria's Secret Fantasy Bra in 2018.

Elsa Hosk models the Victoria's Secret Fantasy Bra in 2018. Michael Stewart/Getty Images

Designed by Atelier Swarovski, the $1 myriad "Dream Angels Fantasy Bra" was a netted bralette covered in 2,100 small diamonds.

It additionally had diamond-encrusted cord straps and a matching build sequence that sat throughout it.

Kylie Jenner brought the Fantasy Bra rear to the Victoria's Secret runway in 2026.

Kylie Jenner poses on a runway wearing pale feather wings and a jeweled argent outfit against a dreary backdrop.

Kylie Jenner walks the runway for the Victoria's Secret Fashion Show in October 2026. Kevin Mazur/Getty Images for Victoria's Secret

Jenner walked the runway in the much-anticipated bra, designed by Jacob Arabo of Jacob & Co., to the cheers of Kris Jenner and Timothée Chalamet.

Arabo said onward of the show that it was his goal to create "the most costly Fantasy Bra always made," and he delivered.

The bra was made entirely of diamonds and gold, dissimilar bras from former years that had a cloth base. It was made of 4,410 diamonds in total, including a 75.54-carat Natural Fancy Vivid Yellow gem hanging from the center, as Victoria's Secret shared on Instagram following the show.

The 2026 Fantasy Bra took complete 1,000 hours to create and is value a whopping $50 million.

Business Insider tells the innovative stories you desire to know

Business Insider tells the innovative stories you desire to know

Business Insider tells the innovative stories you desire to know

Business Insider tells the innovative stories you desire to know

Amanda Krause is a Senior Reporter at Business Insider covering a assortment of manner topics.Her activity at BI includes profiles of attractiveness moguls, analyses of community fig fashion, reviews of trending products, expert interviews throughout topics, features concerning booming small businesses and lucrative flank hustles, and live safety of award shows, pageants, and another events. Amanda has additionally extensively covered Disney brands and theme parks, penning everything from slideshows concerning her experiences on Disney cruises to breaking-news stories focused on important changes and layoffs inside the company. She earlier appeared on CBS in 2024 to conversation the Met Gala and won an Anthem Award in 2023 for her activity on Business Insider's bundle "Better Me."Amanda graduated from Ramapo College of New Jersey alongside a flat in Communications and Journalism, and has additional than seven years of cognition in the manner space.You can email her at [email protected].ExpertiseFashion, community fig style, beauty, manner trends, and Disney theme parks.

Samantha Grindell Pettyjohn is a Senior Lifestyle Reporter at Business Insider alongside additional than eight years of cognition in the manner space.At Business Insider, Samantha's safety focuses on distinctive living situations, inner design, community fig style, and books. Her activity includes features on multigenerational living and one-of-a-kind houses, timely articles on community fig fashion, live safety of award shows and pageants, and fun pieces concerning famous publish series. Samantha additionally loves reporting on celebrities on her beats, from HGTV stars Christina Haack and Tarek El Moussa to authors specified as Sarah J. Maas and Rebecca Yarros.Samantha appeared on Scripps News and CBS in 2022 to conversation the regal family, and in 2023, she won an Anthem Award for her activity on Business Insider's bundle "Better Me."Samantha received her B.A. in English from Birmingham-Southern College in 2017, graduating Summa Cum Laude. She afterward earned her M.S. in Publishing from New York University in 2019. Samantha was earlier a personnel author at Romper, and her penning has appeared in Cosmopolitan, Mic, and Oprah.com. Today, Samantha lives in Atlanta alongside her hubby and dog.Email her at [email protected] and prosecute her on X.

Other Article Business Insider
↑
Close Right Ads
Close Left Ads