Is website traffic a KPI?

Yes, website postulation is simply a KPI. Website postulation shows really galore group sojourn your tract complete a fixed period. Website postulation is an important KPI to way because it tin uncover whether your trading efforts are attracting an audience.

Typically, website postulation serves arsenic only 1 of respective KPIs because it doesn’t show whether visitors return actions that use your business. Combining postulation information pinch different KPIs (like conversions, revenue, customer life value, and click-through rates) provides a much complete position of your online performance. This balanced attack helps you spot the existent effect of your efforts and make informed decisions that thrust existent results.

Further reading: SEO KPIs to Track & Measure