Instagram wants to limit hashtag spam

If you’re tired of seeing Instagram posts pinch a seemingly endless database of hashtags, Instagram is making a alteration to extremity that. In a station today, Instagram main Adam Mosseri said that the level will now headdress hashtags to 5 per post.

“While I cognize it tin beryllium tempting to usage more, a fewer circumstantial tags really execute amended than a agelong database of generic ones,” Mosseri says connected his “Instagram advice” channel. “Quality complete amount is key.” Mosseri notes that hashtags do thief pinch search, but “don’t summation your reach” — instead, you should “focus connected moving retired what benignant of contented resonates pinch your audience.”

Instagram has besides worked to forestall Threads users from spamming tags (which are fundamentally hashtags) pinch their posts by limiting each station to just 1 tag. “The dream is this creation focuses tags much connected communities and little connected engagement hacking,” Mosseri said astatine the time.