Instagram stops the ‘rug pull’ that disappears videos when you open it

You cognize that point where, conscionable aft you’ve opened Instagram and go invested successful immoderate video was already loaded, a caller video pops successful and seemingly yeets the aged video into the void, ne'er to beryllium seen again? That’s a point of the past, according to Instagram leader Adam Mosseri, who says successful an AMA from his Instagram Story yesterday that the app now waits for you to scroll to show you the caller stuff.

That behaviour — which Instagram apparently called “rug pull” internally — wasn’t conscionable immoderate weird bug. Mosseri says the app did it “because we were trying to load caller content, and it was taking a while, truthful we showed you thing that was already downloaded successful the meantime, and it is mostly bully for engagement.”

But that’s “really annoying,” he acknowledges, “so we stopped doing it.”

Instagram has taken “a small spot of an engagement deed for this,” Mosseri concludes, saying it’s a overmuch amended acquisition for those of america utilizing the app.

Agreed.