I ordered the same breakfast at Cracker Barrel and IHOP. Both offered value, but only one dominated most categories.

Aug 12, 2026 10:38 PM - 4 hours ago 76
Business Insider

Composite of female smiling successful beforehand of a Cracker Barrel adjacent to image of aforesaid female smiling successful beforehand of an IHOP

I compared my meal experiences astatine Cracker Barrel and IHOP to spot which offered the amended value. Savannah Born

For years, I've watched breakfast-serving giants IHOP and Cracker Barrel make large manufacture moves.

Back successful June 2018, the International House of Pancakes was successful the basking spot for its divisive "IHOb" campaign, wherever it temporarily rebranded to attraction connected burgers. It led to mixed reactions connected societal media, but did look to boost burger sales.

Meanwhile, Cracker Barrel's astir caller rebrand effort was arguably much arguable and little fruitful.

In August 2025, arsenic portion of a broader turnaround plan, the concatenation modernized its logo by removing its signature "old timer" characteristic and rustic barrel.

After astir a week of intense customer backlash, the concatenation reverted to the original logo and suspended its further remodeling plans tied to the modernization push.

The fallout dampened Cracker Barrel's last quarter of the twelvemonth and, since the rebrand attempt, the chain's quarterly sales person continued to decline. Earlier this week, Cracker Barrel welcomed a caller CEO, and I'm funny what he has successful shop for the chain.

IHOP, meanwhile, has had immoderate steadier footing. The concatenation moreover reported a boost successful income astatine the extremity of Q2 this year. The uptick whitethorn beryllium attributed to immoderate of IHOP's caller viral wins, from trendy Dubai-chocolate pancakes to value-focused paper offerings.

However, income aren't ever an parameter of value aliases value. And pinch each the chatter astir these bequest chains, I started to wonderment which was genuinely worthy a sojourn arsenic a customer these days — if either.

To find out, I had Saturday brunch astatine each, ordering plain achromatic coffee and comparable meal samplers.

Here's really the chains stacked up.

I started astatine Cracker Barrel, which had a classical down-home vibe.

Interior of Cracker Barrel restaurant, crowded, wood beam ceilings, brick-like floor

Cracker Barrel was crowded erstwhile I visited. Savannah Born

Cracker Barrel is simply a Tennessee-based concatenation operating almost 660 locations crossed 44 states.

Around since 1969, it's known for Southern comfortableness food, an all-day meal menu, and state stores attached to its restaurants.

The location I visited intelligibly seemed to clasp its roots, featuring outdoor rocking chairs, farmhouse-style windows and furniture, patriotic bunting, and vintage-style decor.

Nearly each array was occupied.

IHOP was my 2nd stop, and it didn't consciousness rather arsenic cozy.

Server successful IHOP garment stepping away, group sitting astatine tables successful an IHOP

Some IHOP locations are unfastened 24 hours. Savannah Born

Only half a mile distant stood IHOP, a importantly larger concatenation pinch complete 1,800 restaurants worldwide.

Established successful California successful 1958, IHOP is recognized for its fluffy buttermilk pancakes and expansive meal menu, arsenic good arsenic prime 24-hour locations.

At astir 70% full, this edifice didn't lucifer the bustle of Cracker Barrel and, by comparison, I felt it lacked characteristic pinch its minimal design. The leathery booths looked basal but sleek, and the walls were mostly dressed up pinch what appeared to beryllium promotional photos of paper items.

To beryllium fair, IHOP's taxable is much "pancakes," not Southern comfort.

Both samplers were akin successful price.

Side by broadside of meal astatine Cracker Barrel and meal astatine IHOP

At Cracker Barrel (left) and IHOP (right), my pancakes came connected the broadside of my main sampler. Savannah Born

At Cracker Barrel, I ordered grandma's sampler pinch 2 buttermilk pancakes, 2 scrambled eggs, and a sampling of bacon, sausage, and ham. My repast besides came pinch 1 side, truthful I picked hash-brown casserole.

It costs $13.49.

My IHOP meal sampler included 2 buttermilk pancakes, 2 eggs (again, I chose scrambled), 2 strips of bacon, 2 sausage links, 2 slices of ham, and hash browns.

It came to $14.79.

I started each repast pinch a coffee, and Cracker Barrel's brew didn't wow me.

mug of java astatine cracker tube adjacent to cracker tube menu

Cracker Barrel's java wasn't arsenic beardown arsenic I prefer. Savannah Born

As a Starbucks Pike Place girl, I felt Cracker Barrel's brew tasted anemic and watered down. It reminded maine of instant java and wasn't arsenic beardown arsenic I usually like.

On the agleam side, it wasn't bitter aliases acidic, and it came retired piping hot. My cup costs $3.39, which seemed steep until I learned astir the bottomless refills.

IHOP's java didn't wow maine either, but I liked having my refills correct connected the table.

Coffee curafe and ihop mug of coffee

I loved having my ain cookware of java astatine IHOP. Savannah Born

When my server brought retired a individual cookware and a darling mug, the java acquisition felt instantly special. A signature IHOP move, yes, but it sewage me.

The java tasted stronger than Cracker Barrel's, though not by much. The cookware and mug were highlights, not the java itself.

My java (also pinch unlimited refills) costs $3.69.

Cracker Barrel's tremendous pancakes took up an full plate.

Two ample pancakes connected sheet pinch food astatine Cracker Barrel

The pancakes I sewage astatine Cracker Barrel looked huge. Savannah Born

I was impressed by the sheer size of Cracker Barrel's pancakes, the hefty serving of butter, and the individual syrup bottles.

The pancakes had a classical buttermilk spirit and a sweet, nostalgic taste, moreover without syrup. More spongy than soft, they had a chewy wound — not fluffy," per se, but still enjoyable.

IHOP's pancakes were smaller and fluffier.

Pancakes connected sheet astatine IHOP pinch food connected top

IHOP's pancakes had a pleasant buttery flavor. Savannah Born

I had precocious expectations for IHOP's pancakes, and they delivered.

Light and pillowy pinch a cake-like softness, these went supra and beyond successful the texture department.

Taste-wise, they were rich, somewhat tangy, and much buttery than sweet, truthful the syrup brought the cleanable balance. I opted for old-fashioned syrup, conscionable 1 of the 4 options sitting connected the table.

The food wasn't arsenic generous arsenic Cracker Barrel's, nor was the size, but these pancakes made up for it successful thickness.

I wouldn't bid Cracker Barrel's scrambled eggs again.

Scrambled eggs connected sheet astatine Cracker Barrel

The scrambled eggs I had weren't my favorite. Savannah Born

I for illustration my scrambled eggs airy and moist, not dense and dry.

Unfortunately, the eggs I sewage astatine Cracker Barrel this clip seemed overcooked, and the spirit didn't redeem them. In fact, they didn't sensation for illustration overmuch of thing to me, moreover aft I added salt.

Next time, I mightiness effort ordering my eggs cooked otherwise here.

IHOP's scrambled eggs had a unsocial flavor.

Scrambled eggs connected sheet astatine IHOP

The scrambled eggs astatine IHOP tasted cheesy. Savannah Born

Soft, bodied, and well-salted, IHOP's scrambled eggs felt for illustration the other of Cracker Barrel's.

They tasted buttery and a hint cheesy — delicious yet surprising, since, arsenic acold arsenic I tin tell, the scramble did not see either ingredient.

Cracker Barrel's bacon was OK.

Two portion of bacon connected plate

Cracker Barrel's bacon had a salty, steaming taste. Savannah Born

If bacon is crisp and tender, salty and smoky, it's bound to beryllium a triumph for me.

Cracker Barrel's bacon deed astir of the above, but it missed connected crispiness. I wished the strips had much crunch and little fat.

IHOP's bacon was a spot excessively greasy for me.

Two slices of bacon connected sheet astatine IHOP

I recovered IHOP's bacon to beryllium excessively greasy — and not successful a bully way. Savannah Born

I thought Cracker Barrel's bacon was fatty, but IHOP's made it look little so. On these strips, I couldn't dodge the rubbery parts.

To its credit, the bacon had a coagulated flavor. However, the squishy texture and excess grease made it a difficult walk for me.

Cracker Barrel's sausage came arsenic a patty.

sausage patty connected plate

The sausage was tasty but small. Savannah Born

Small but mighty, the sausage patty had a amazingly bold, steaming flavor. It tasted cured — almost for illustration ham.

The patty was smaller than the thenar of my hand, and I wish the information size had been a spot bigger.

IHOP's sausage links felt classic.

two sausage links connected plate

I bask a classical meal sausage. Savannah Born

Distinct from Cracker Barrel's azygous patty, IHOP's sampler came pinch 2 links.

They were the meaning of meal sausage links: salted, spiced, and juicy connected the inside. I enjoyed them dipped successful syrup.

Cracker Barrel's hash-brown casserole was the item of the meal.

Hashbrowns connected plate

Cracker Barrel's hash-brown casserole is baked. Savannah Born

I took a break from meal meats to effort hash-brown casserole. It features shredded potatoes, Colby cheese, onions, and the chain's signature seasoning blend, each baked together.

I'd spell backmost to the edifice for this broadside alone.

These spuds had a robust flavor. The bulb and spices popped, arsenic did the cheese. It evoked a cozy, comforting loaded potato, seasoned to perfection.

I enjoyed the oven-browned apical and the soft, not-soggy middle. My only critique: The apical could person been crispier. However, I chalked it up to the crockery being baked alternatively than fried.

IHOP's hash browns were crispy, but they couldn't compete pinch Cracker Barrel's.

Hashbrowns connected sheet astatine IHOP

IHOP's hash browns were solid, but they didn't impressment maine a ton. Savannah Born

With aureate edges and caramelized bits, each shimmering pinch oil, I knew IHOP's hash browns would beryllium crispy.

Unfortunately, the sensation wasn't arsenic exciting. These hash browns reminded maine of bland tots, and they near maine dreaming of Cracker Barrel's casserole version.

I didn't find Cracker Barrel's ham to beryllium peculiarly appetizing.

Piece of ham connected plate

The ham astatine Cracker Barrel wasn't my favorite. Savannah Born

When I saw a multicolored and segmented portion of ham connected my plate, I was skeptical. Although the information size seemed decent, it didn't look ace appetizing to me.

Cracker Barrel's ham had a bacon-like spirit and a tough, chewy texture. I could forgive the flavor, but the firmness made it difficult to eat. I wouldn't get this again.

I overmuch preferred IHOP's ham.

Two 4th slices of ham connected sheet astatine IHOP

The ham astatine IHOP had tasty glazed edges. Savannah Born

After Cracker Barrel, I hoped for a regular portion of ham astatine IHOP. I sewage two.

IHOP's ham didn't consciousness for illustration thing special, but I approved of the azygous color, tenderness, and bully glazed edges. Above each else, I was gladsome it tasted for illustration ham and wasn't overly chewy.

Overall, some chains felt for illustration a bargain.

side by broadside of meal platter and pancakes astatine Cracker tube adjacent to image of meal platter and pancakes astatine IHOP

My meals astatine Cracker Barrel (left) and IHOP (right) some felt for illustration a coagulated deal. Savannah Born

Before taxation and tip, my sampler and java costs $16.88 astatine Cracker Barrel and $18.48 astatine IHOP.

Considering the magnitude of nutrient I got, some chains seemed for illustration a awesome value.

Neither edifice checked each box, but IHOP checked much of them.

Side by broadside of female pinch meal astatine Cracker Barrel adjacent to image of aforesaid female pinch meal astatine IHOP

My IHOP meal (right) ended up beating my Cracker Barrel meal (left). Savannah Born

Yes, my IHOP repast costs $1.60 more, but I felt it came pinch double the bacon, sausage, and ham. The breakfast meats weren't my favorite, but they still felt for illustration a bigger bang for my buck.

I besides liked that its meal paper had importantly much variety, pinch each the basics and past some. Above each else, of the 7 items I tested, I preferred IHOP's type for 5 of them.

In the end, conscionable 1 point astatine each concatenation genuinely blew maine away. For me, the only things worthy going backmost for were the hash-brown casserole astatine Cracker Barrel and the buttermilk pancakes astatine IHOP.

I'm particularly tempted by the latter, particularly pinch varieties for illustration protein, tres leches, and cheesecake connected the menu.

Business Insider reached retired to IHOP and Cracker Barrel for comment.

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Savannah Born is an knowledgeable writer pinch bylines in Business Insider, Forbes, Us Weekly, and different publications. With interests spanning from manner and wellness to individual finance and user culture, Born is ever connected the lookout for trends, caller ideas and insights that make life better. 

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