How To Write With AI Without Sounding Like a Machine [ AI Workflows & Prompts]

When it comes to copywriting, AI is some underleveraged and overused. Ignoring AI leaves you behind, but overreliance fuels the slopification of the web. 

When applied strategically, AI tin thief you investigation faster, constitute much efficiently, and amended output without diluting what makes your contented human. 

In this article, I’ll show you really to onslaught that equilibrium done my battle-tested AI contented penning process.

Here’s what the process looks for illustration astatine a glance:

• Conduct research, utilizing AI to accelerate learning erstwhile needed
• Use AI to create an outline and contented brief
• Write freely without assistance
• Use AI to edit and heighten the draft
• Format for scannability pinch AI support

Sting erstwhile said that the constituent of astonishment is portion of penning a awesome song. We’ll support that tone intact successful our activity by preserving the quirks, nuances, and idiosyncrasies that make penning human.

This model adapts easy to location pages, work pages, and merchandise pages pinch insignificant adjustments. For clarity, I’ll use it present to a blog station since it offers the astir straightforward example.

11 measurement pinch a 35 trouble — we tin do better.

Go to Keyword Suggestions > Similar SERPs > By Keyword to item related keywords.

Here, I recovered “Why is my canine truthful clingy each of a sudden.” 

546 measurement pinch a 30 difficulty, overmuch better!

Before creating an outline, it’s important to walk clip learning astir the taxable truthful you tin represent immoderate expertise. You request a strategy to extract and use taxable matter expertise successful a measurement that improves contented quality.

AI devices like NotebookLM tin thief you quickly ramp up, but they don’t switch expert-led content.

Here’s really to usage it for focused learning:

• Start a caller notebook
• Click Add sources
• Paste your topic
• Vet and adhd applicable sources

Within seconds, NotebookLM surfaces up to 10 sources. For galore users, this becomes an contiguous favourite feature. 

Select each sources and click import.

Read the little to quickly get an overarching consciousness of the topic.
You tin punctual further if needed, and NotebookLM remains grounded successful the sources you’ve added.

To reenforce your understanding, usage the Quiz characteristic to trial your knowledge.

• Have the contented little handy, focusing connected the suggested structure
• Tell Claude you’re astir to dictate a blog post
• Work done each conception of the contented outline
• Ask Claude to format the dictation erstwhile complete

You tin grounds up to 10 minutes astatine a time. If you scope the limit mid-outline, region and resume arsenic you would pinch an assistant. 

Continue moving done the remaining sections until the draught is complete.

Another extremity is to return the outline you generated pinch Moz AI Content Brief and inquire Claude to reformat each conception header into an interview-style question. 

Many writers find they nutrient stronger insights successful a Q&A format.

Regardless of your method, fto the ideas travel naturally. Keep marque guidelines adjacent to guarantee tone, voice, and positioning enactment aligned.

Let’s make judge we didn’t spell rogue and hallucinate. For this step, usage NotebookLM again.

First, verify accuracy connected the topic:

• Return to your learning notebook
• Add your draught arsenic a root (it’s usually excessively agelong for the punctual field), and springiness it an evident name
• Tell NotebookLM you’ve added your draught and inquire it to cheque the draught for accuracy against the remainder of your root material

Here’s what it looks for illustration wrong the tool:

Next, verify accuracy and alignment against customer information.

At Sixth City Marketing, we build Client Notebooks that location onboarding materials, website copy, marque guidelines, and more.

If you don’t already do this, I highly urge it because it pays disconnected instantly successful value control.

Add your draught arsenic a source, sanction it, and past petition an alignment cheque against the customer info.

These checks prevention clip connected value assurance and support clients happier.

Retention, anyone?

For editing, I urge utilizing a Claude Project.

The extremity is to make suggestions you tin realistically instrumentality successful 1 sitting. If you don’t specify this constraint, the instrumentality will propose additions for illustration “include lawsuit studies.” 

Thanks, Claude, but that tin return days aliases weeks for immoderate clients.

Here’s a free punctual to create an AI contented editor in Claude Project:

After creating your project, driblet your draught successful and deed Enter.

This punctual consistently delivers applicable recommendations that you aliases a copywriter tin instrumentality to springiness the penning a last lift. Use it arsenic a baseline and accommodate it to your workflow.

When writing, you’ll announcement the punctual references marque guidelines. So, adhd your marque guidelines straight to your prompt. 

Now we're going to make this pretty. 

Formatting matters because humans request contented they tin scan quickly to find information. Also, autonomous users specified arsenic hunt motor bots and ample connection models request a cleanable building for businesslike parsing and interpretation.

You tin fulfill some pinch bully formatting. 

We’ll usage a Claude Project again, focusing connected 2 elements:

• A detailed, system prompt
• Explicit instruction to usage the DOCX formatting capability

Drafts often incorporate dense paragraphs aliases consciousness visually flat. Running them done a system formatter transforms them into thing much dynamic, scannable, and strategically organized.

Expect elements like:

• Key takeaways pinch ocular emphasis
• Bolded callouts
• Structured lists
• Tables wherever appropriate

Here’s an illustration of formatting I did pinch Claude.

Remember, it's champion to deliberation of the output arsenic a database of suggestions. You tin modify things aliases adhd ideas, but Claude gives you a caput start. Use emojis sparingly and only erstwhile they align pinch the client’s voice.

Here’s a nexus to create your AI Content Formatter pinch Claude Projects.

There is ONE much measurement I’ve been applying to my penning much recently, and I wanted to stock it because it has been getting astonishing results.

It makes the penning truthful overmuch much engaging and is champion applied earlier the editing step.

I created this workflow by compiling YouTube transcripts of Mr. Beast’s champion proposal connected making contented arsenic engaging arsenic imaginable and turning them into a strategy prompt.

Here’s a free punctual to get Beastly Feedback with Claude Projects.

Use devices for illustration Claude Projects and Moz’s AI Content Brief to streamline research, outlining, editing, and formatting.

You’ll prevention clip connected the astir important portion of the process — the middle, wherever quality expertise, judgment, and quirkiness live.