Artificial Intelligence (AI) has the imaginable to alteration contented trading by streamlining tasks and processes that traditionally return a batch of clip and energy.
And incorporating AI devices into your activity is easier than you mightiness expect.
By the clip you’re done reference this article, you’ll understand precisely really you tin commencement utilizing AI passim each shape of readying and executing your contented strategy.
But let’s first spell complete why utilizing AI is important successful the first place.
The Benefits of an AI-Driven Content Strategy
Using AI erstwhile creating and launching your content strategy tin thief you prevention clip and trim costs.
Specifically, you tin use by:
- Automating repetitive tasks and freeing up clip for imaginative aliases strategical thinking
- Better gathering your audience’s needs by creating the types of contented they’re looking for
- Avoiding imaginative burnout by utilizing AI contented generators for drafting
- Gathering insights from tons of data without having to manually sift done it
- Getting much retired of your trading fund by expanding your output without having to prosecute much creators
How to Use AI to Execute Your Content Strategy
Here are immoderate ways to incorporated AI successful your contented strategy:
1. Speed Up Keyword Research
Using AI devices for keyword research lets you quickly find applicable position that tin thief your website summation visibility successful hunt results.
Use the Keyword Magic Tool to find applicable ideas.
Enter a word related to your website.
Then, participate your homepage URL successful the purple container branded “AI-powered feature,” prime your target location, and click “Search.”

The instrumentality will supply a database of applicable topics and their metrics.
To find ones you person the champion chance of ranking for, usage the Personal Keyword Difficulty (Personal KD %) select to group a civilization scope from 0-49 to constrictive the database to topics that your circumstantial website tin astir easy look for successful hunt engines.
Then click, “Apply.”

Look astatine the resulting database and prioritize the ones pinch the highest search volume (e.g., the mean number of monthly searches) that are applicable to your business. The much group who hunt for the topic, the better.
Add those topics to your contented plans. Then, usage the search intent (Intent) file to pass what type of contented you’ll create.

Intent refers to what the personification wants to execute by searching. It tin beryllium transactional (interested successful taking action), informational (looking to study astir something), navigational (trying to find a page aliases site), aliases commercialized (interested successful comparing options to pass a decision).
You want your contented to meet hunt intent. So your assemblage is much apt to find it valuable.
In summation to considering the type of intent, it’s a bully thought to look astatine the contented that’s already ranking (appearing successful hunt engines) for those terms. Which helps you amended understand what it is users are looking for.
2. Tailor Your Content to Your Audience
Certain AI devices make it easier to hone successful connected your target audience, which makes it easier to create contented that’s apt to resonate pinch them.
For example, the AI Marketing Strategy App lets you participate your business accusation to get tailored recommendations based connected your business information and income goals.
Start by creating a funnel. You’ll beryllium prompted to adhd your business specifications to pass the AI. Make judge to see files, recordings, aliases different information to thief amended the recommendations.
Then, click “Generate.”

You’ll beryllium taken to the “AI Strategy” tab, wherever your strategy will load successful six categories.
Click connected the “Target Audience” conception (once it’s populated) to study the main audiences the instrumentality suggests.

Then, spell to the “Marketing channels & Tactics” and the “Content strategy plan” sections to study what benignant of contented you should create and wherever to stock it to scope those audiences.

3. Create Detailed Content Briefs
AI-generated content briefs show your writers really to create high-quality contented that aligns pinch your audience’s intent and covers your topics in-depth.
You tin usage ChatGPT to travel up pinch an outline.
Include the pursuing successful your prompt:
- Target keywords: The position you want the contented to rank for successful integrated search
- Suggested sections: The various subtopics you want the contented to cover
- Brand voice: The connection style and reside of your business aliases website
- Target audience: The main group of group you’re penning for
Like this:

You’ll get a resulting matter output that you tin usage successful your brief.

Review the output and make immoderate basal changes based connected the keyword’s hunt intent, your audience, your marque voice, and your business goals.
Or, effort Sermush’s SEO Content Template instrumentality to further streamline little creation.
Just participate your target keywords to get an outline complete pinch recommendations connected connection count, readability level, and more.

4. Cluster Keywords & Topics
Keyword clustering involves targeting a group of keywords pinch akin hunt intent connected the aforesaid page, and you tin do it overmuch faster utilizing AI than you ever could manually.
For example, you tin cluster keywords utilizing ChatGPT.
Make judge to mention “keyword clusters” successful your prompt. And participate a database of keywords divided by commas.

ChatGPT will cluster your keywords and springiness ideas for really to target each cluster successful 1 portion of content.
Like this:

For much guidance connected really to constitute prompts for SEO purposes, publication our article connected maximizing SEO effect pinch ChatGPT.
5. Optimize Content for Search Engines
AI devices tin show you precisely what changes to make to your webpages to amended their capacity successful integrated (unpaid) search, which is called on-page SEO.
And it includes optimizing the following:
- Title tag: A page title that whitethorn look arsenic a blue, clickable hyperlink successful hunt motor results
- Meta description: A summary of a page’s contented that whitethorn look beneath the title successful hunt results
- Headings: HTML elements that specify headings and subheadings connected a page
- Body content: The main contented connected a page for illustration text, images, and videos
- URL: A azygous assets locator (URL) is the webpage’s address

Use SEO Writing Assistant to corroborate that your assemblage contented is optimized for ranking earlier publishing it.
The instrumentality will cheque your contented for:
- Tone of voice: How casual aliases general your reside is and whether it’s consistent
- Readability: How difficult it is to publication your text
- Target keywords: How good you see the position you want to rank for successful integrated search
- Recommended keywords: Subtopics that are related to your target keywords
- Originality: How unsocial your matter is
It besides grades your contented connected a standard retired of 10.
You tin amended your people by pursuing the suggestions successful the right-hand sidebar.

You tin besides usage the Smart Writer features to velocity up the penning process.
For example, the rephraser instrumentality lets you participate matter to rephrase, simplify, expand, aliases summarize.
After you make text, click “Paste and close” to adhd it to your content.

6. Maintain a Consistent Brand Voice
Your brand voice tin effect really your assemblage feels astir your business, and you tin usage AI to define, improve, and support yours consistent.
To specify your marque voice, you’ll want to:
- Research your audience to study astir their challenges aliases preferences and really your marque tin meet them
- Document your company’s background and ngo for illustration your intent and unique worth proposition (UVP)
- Define your marque personality by choosing 3 to 4 words to picture your business (e.g., casual, innovative, warm, and informative)
You tin past participate that into ChatGPT arsenic portion of a punctual erstwhile you inquire it to create content.
Or usage ContentShake AI to velocity things up.
Select the “Brand Voice” tab. Then, click “+ Create Brand Voice.”

Copy and paste immoderate contented from your website into the instrumentality (ideally, take transcript that you deliberation champion represents your brand).
Once submitted, the instrumentality will usage that contented to specify and summarize your marque voice.
Like this:

You tin adhd this marque sound explanation to your style guide. So you (and immoderate writers you activity with) tin create contented that sounds for illustration your business.
And if you make contented successful ContentShake AI, it will set the matter to fresh your marque voice.
7. Repurpose Content
AI devices tin thief you quickly repurpose content, truthful you tin get much from each portion and scope a wider audience.
For example, AI Social Content Generator lets you make societal posts from the contented that’s already connected your website.
Once you’re successful the tool, prime “Social Media” and take the type of station you want to create.

On the adjacent screen, take the “Blog to Post” action from the drop-down astatine the apical and participate your article’s URL.
(Not each station type includes the “Blog to Post” option. You whitethorn request to prime “Text to Post” alternatively and concisely summarize your contented successful the section provided.)

Make immoderate adjustments, past fto the instrumentality create your post.

If needed, edit the AI-generated posts to amended fresh your marque sound aliases assemblage preferences. Then, people them to your societal media accounts.
8. Generate Content astatine Scale
AI devices fto you create much contented faster to thief you scale your contented efforts and perchance turn your marque awareness.
Specifically, scaling your contented accumulation helps with:
- Covering much topics connected your website to summation your topical authority (your expertise)—and perchance your integrated traffic
- Appealing to a greater number of assemblage segments
- Having much contented to beforehand crossed channels (e.g., blog posts, videos, and podcast episodes)
Using a instrumentality for illustration ContentShake AI tin thief you make contented astatine scale.
For example, you tin quickly create SEO articles from scratch.
Just participate a taxable aliases keyword and click “Generate article.”

Fill retired the accusation connected the adjacent screen. And if you’ve already created a marque sound successful the tool, prime it from the drop-down.
Then, click, “Create article.”

Starting your articles from a moving draught (rather than a blank page) tin prevention you important time. So you tin people much contented that your assemblage is willing in.
Leverage AI Tools successful Your Content Strategy
Use the supra strategies successful creating and launching your contented strategy to spot really AI tin use you.
Fortunately, immoderate of the devices listed successful this article person free versions aliases tests you tin usage to effort them out.
For example, the Keyword Magic Tool and SEO Content Template are disposable pinch a free Semrush account. Create 1 to get started.