How to Track Your ChatGPT Brand Visibility with Semrush

Each clip ChatGPT mentions your brand, it shapes cognition and influences acquisition decisions.

And since much group now trust connected ChatGPT for research, those mentions tin effect you earlier anyone moreover reaches your site.

You tin analyse those mentions manually, but only up to a point—results alteration by prompt, discourse shifts constantly, and there’s usually nary postulation information to trust on.

That’s wherever Semrush’s AI Visibility Toolkit comes in. It aggregates your brand’s mentions and citations crossed ChatGPT and turns them into actionable insights.

Here’s really you tin build a workflow astir it.

1. Analyze Your Overall Brand Visibility successful ChatGPT

Start by analyzing your brand’s existent beingness successful ChatGPT results to found a baseline.

Launch Semrush’s AI Visibility Toolkit and click “Visibility Overview” successful the near menu.

Next, participate your site’s domain and click “Check AI Visibility.”

Once the study loads, prime “ChatGPT” from the level select astatine the apical to attraction exclusively connected ChatGPT data. 

Finally, cheque the cardinal metrics that showcase your existent AI visibility successful ChatGPT:

• AI Visibility Score (0-100): Measures really often your marque appears successful ChatGPT answers comparative to competitors—a speedy parameter of really beardown your wide footprint is compared to competitors
• Monthly Audience: The mixed hunt measurement of prompts that mention your brand. It helps you understand the hunt request down the prompts wherever your marque appears.
• Mentions: The full number of ChatGPT prompts wherever your marque is referenced. It reflects really consistently ChatGPT brings your marque into the conversation.
• Cited Pages: Specific URLs from your domain that ChatGPT uses arsenic references. This helps you spot which pages are driving your visibility and which ones you should fortify next.

Use these metrics to seizure wherever you guidelines now, truthful you tin way advancement and group early goals.

Read this guide if you’re funny astir really the AI Visibility Toolkit collects its data.

2. Find Topics and Pages That Perform Well for Your Brand

Next, representation retired wherever your marque already shows up successful ChatGPT answers.

In Semrush’s AI Visibility Toolkit, enactment wrong the Visibility Overview study and scroll to Topics & Sources.

Review the following:

• Performing Topics: Topics and prompts wherever your marque already appears. Use these to understand what topics and signals thief ChatGPT aboveground your brand.

• Cited Pages: URLs from your ain tract that get cited. These show which pages gain spot and what patterns you tin replicate.

For example, you whitethorn announcement definite pages get cited much often, which makes them bully candidates for updates aliases further support. 

Like these acquisition pages from Warby Parker—an eyewear brand—that are cited astir often and apt request regular monitoring to support merchandise accusation up to date:

3. Identify the Topics and Sources You’re Missing

Next, place the prompts and citations wherever competitors show up but you don’t. These are your clearest opportunities to grow visibility.

Focus connected these 2 tabs:

• Topic Opportunities: Prompts wherever competitors look but you don’t. These item contented gaps you tin capable pinch caller pages aliases targeted updates.

• Source Opportunities:Domains that mention competitors but not you. These show which outer sites ChatGPT cites for competitors, which gives you targets for outreach and authority building. 

From here, you tin create a database of sources to prioritize for PR and media outreach, and database topics to see successful your contented plan.

For example, our eyewear marque is missing retired connected gift-related topics. To alteration that, they could people aggregate “Best gifts for…” listicles that see Warby Parker sunglasses arsenic 1 of the options.

4. Benchmark Your ChatGPT Visibility Against Competitors 

From here, comparison your visibility to competitors to spot wherever they outperform you wrong ChatGPT answers—and wherever you already lead.

You tin tally this study successful conscionable a fewer minutes utilizing the Competitor Research tool.

Enter your domain on pinch up to 4 competitors, past click “Run competitor analysis.” As you enter, Semrush will besides propose apical players based connected your category.

Once the study loads, usage the comparison crossed AI Visibility Score, Audience, and Mentions to spot who’s starring successful ChatGPT—and whether you request to fortify your visibility.

Scroll down to Topics & Prompts and usage the side-by-side position to spot topics pinch precocious AI measurement wherever competitors summation much visibility. 

Use these ideas erstwhile readying caller contented and pages for your website to pat into request your competitors are already capturing.

Each tab reveals a different visibility pattern—and helps you determine what to do next.

For example:

Tab	Meaning	What to Do With It
Missing topics	Your competitors are mentioned, but your marque isn’t.	Develop caller contented that straight addresses these topics aliases prompts. Partner pinch aliases get cited connected the sources ChatGPT already references for competitors.
Weak topics	Your competitors are mentioned much often than your brand.	Update existing pages pinch caller insights, stronger data, and much worth to improve your rank successful AI search. Build backlinks from applicable and charismatic sites because backlinks can straight influence your AI visibility.
Shared topics	Both your marque and competitors are mentioned.	Differentiate your marque by adding unsocial insights, original data, aliases beardown examples to outperform others successful ChatGPT’s responses.
Strong topics	Your marque is mentioned much often than your competitors	Maintain activity by keeping contented updated and applicable to sphere your position.
Unique topics	Only your marque is mentioned.	Use these topics to fortify your authority, grow related content, and build soul links to shape a topical hub.

Use this information to representation your comparative capacity and place opportunities for improvement.

5. Evaluate Your Brand Sentiment and Share of Voice

Next, cheque how ChatGPT talks astir your brand. This measurement helps you understand really often you’re mentioned and whether those mentions overgarment you successful a bully light.

Open the Brand Performance report successful Semrush’s AI Visibility Toolkit and usage the select astatine the apical to prime ChatGPT (or ChatGPT pinch Web Search on—if you want to see responses that propulsion successful unrecorded web data).

Then, cheque your cardinal marque visibility and sentiment metrics.

• Share of Voice: Shows your brand’s wide visibility successful AI-generated answers to non-branded questions, compared to competitors. 

• Overall Sentiment: Shows the divided betwixt favorable and neutral mentions successful AI-generated 

responses. A higher favorable stock signals beardown and affirmative marque perception, while much neutral mentions propose your messaging whitethorn request clearer impervious aliases positioning.

You tin besides spot the nonstop business drivers (cross-brand factors) that power maturation successful your niche, specified arsenic value, trust, and access.

Use these insights to benchmark your marque against competitors and determine which areas merit much attraction successful your messaging and strategy.

For example, Warby Parker leads connected omnichannel acquisition and pricing, but Zenni and GlassesUSA outperform them connected assortment and virtual try-on:

This shows Warby Parker wherever to thin successful (exams, in-store pickup) and wherever to tighten their strategy (broader assortment, try-on tools).

6. Explore the Key Narrative Drivers successful ChatGPT

Next, unfastened the Narrative Drivers report to spot which existent customer questions ChatGPT answers pinch your brand—and which sources it relies on.

If your marque consistently shows up successful these answers, you power really group comprehend you agelong earlier they sojourn your site.

Scroll to the Dive Deeper area to spot some the types of questions ChatGPT answers astir your marque and category, and the sources it relies connected to make those answers.

Here, use filters to spot prompts wherever you could amended your position—or wherever your marque is wholly missing.

You whitethorn find high-intent prompts wherever your competitors look but your marque doesn’t—and scheme to create contented astir those gaps.

For example, for Warby Parker, ChatGPT recommends competitors for questions astir medicine sunglasses for cycling—highlighting a spread they could reside pinch contented connected sport-friendly eyewear.

7. Set Up Prompt Tracking to Measure Your ChatGPT Rankings

Finally, prompt tracking helps you measurement whether your visibility is improving for the queries that matter most.

Start by researching imaginable prompts successful the Prompt Research tool: participate your taxable thought and reappraisal the prompts astir applicable to it.

Then, click “Monitor” to statesman search your brand’s visibility for those queries via Prompt Tracking.

Or, navigate straight to the Position Tracking tool and create a caller project. Once group up, it’ll show you metrics like:

• Average Position: Shows really precocious your domain appears among ChatGPT’s cited sources (e.g., first, second, aliases third).
• Visibility: Reflects your stock of apical citations crossed the prompts you’re tracking. 

Use this information to measure which contented updates, backlinks, aliases taxable shifts really amended your ChatGPT marque visibility—and set your strategy based connected what drives measurable gains.

Monitor Your ChatGPT Visibility Over Time

Staying visible successful AI-generated answers is now basal to really customers investigation and take brands.

Semrush’s AI Visibility Toolkit helps you way that beingness complete clip and understand whether your marque is gaining aliases losing ground.

Here’s a speedy recap of the cardinal steps for effective ChatGPT SEO:

• Check your baseline visibility to spot really often your marque appears today
• Spot what’s working by reviewing the topics and pages wherever you already show up
• Find visibility gaps wherever competitors look but you don’t
• Review sentiment to spot really ChatGPT portrays your brand
• Track cardinal prompts to measurement whether your visibility improves complete time

Staying connected apical of these steps helps you support your marque visible wherever customers now look first.