How to Promote Your Website (10 Ways That Work)

If you want much eyes connected your business, you don’t person to salary a trading agency to beforehand your website for you.

In fact, location are galore website promotion techniques you tin do connected your own. And astir of them are free aliases low-cost options. 

By the extremity of this article, you’ll person 10 ideas that you tin instantly put into practice. 

Let’s dive in. 

1. Optimize for Technical SEO

Technical SEO involves implementing improvements that make it easier for hunt engines to observe and scale (store successful a database) your content, some of which request to hap for your contented to show successful integrated (unpaid) hunt results.

It involves activities like:

• Submitting an XML sitemap to Google to bespeak what pages connected your tract you want to beryllium indexed
• Finding broken links that request to beryllium updated
• Creating a logical tract architecture that ensures hunt engines tin find your pages and understand really they’re related
• Improving your page speed (which Google uses successful its algorithms) 

You tin usage Google Search Console for immoderate of these actions. Like submitting your sitemap to Google and checking speed-related metrics (via the Core Web Vitals).

To simplify uncovering and addressing method SEO issues, usage Semrush’s Site Audit tool. 

After you tally an audit, click connected the “Issues” tab to spot what you request to fix. 

The array is organized by:

• Errors: High-severity issues that could beryllium impacting your SEO visibility and request to beryllium addressed quickly
• Warnings: Medium-severity issues that you should hole aft resolving errors
• Notices: Low-severity items that are still worthy fixing

If you’re unfamiliar pinch a definite problem, click “Why and really to hole it” for details.

We urge moving play aliases monthly audits to place issues earlier they lead to important dips successful SEO performance.

Posting connected social media platforms is free (as agelong arsenic you’re not utilizing ads) and tin link you pinch a wide assemblage who whitethorn beryllium willing successful what you person to say.

You tin beforehand your tract connected societal media by:

• Including links to your site connected your floor plan pages
• Sharing links to high-quality content that users whitethorn want to explore
• Adding calls to action (CTAs) in your posts that impulse your assemblage to return circumstantial actions (e.g., “Browse waste items,” “Earn 10% off,” etc.

But you don’t ever person to beforehand your tract explicitly. Most of the benefits of posting travel from accrued brand awareness, which tin construe to web postulation later on.

So, find the platforms your assemblage uses pinch One2Target. 

After you participate astatine slightest 1 competitor, spell to the “Behavior” tab to find retired which societal media platforms their assemblage uses most—this helps you study astir your ain social media audience. 

Then, get ideas for your posts pinch Social Content AI. 

This AI-powered instrumentality tin thief you create societal media contented for Facebook, Instagram, X (formerly Twitter), LinkedIn, TikTok, and different platforms. 

Enter your website URL and prime your location. Then, picture your business.

The instrumentality will commencement generating 100+ ideas a time for posts and shape them by trending news and topics.

When you find an thought you like, click “Generate” successful the apical correct corner.

Fill retired the parameters for your station and click “Generate.” 

You’ll get a station pinch matter and images aliases videos. 

3. Participate successful Online Communities

People usage forums and akin groups to stock insights and inquire questions, truthful providing your expertise successful those spaces tin beryllium a bully measurement to beforehand your site—as agelong arsenic it’s genuinely helpful.

Start by joining groups that are applicable to your site. Like those connected Reddit, Slack, and Facebook. 

Then, beryllium an progressive group personnel by:

• Sharing valuable resources and original insights
• Answering common questions that group members are asking
• Engaging pinch the organization done comments, likes, and shares

For example, erstwhile a personification successful this group asks for proposal connected the astir important business trends, different members remark pinch their ideas. 

You could moreover urge your products and services successful groups (when it's helpful). 

But don’t beryllium overly promotional successful organization groups.

Instead, attraction connected bringing worth to the different members pinch the contented you share. And if they find your contributions valuable, they whitethorn research what you person to connection successful the future.

4. Collaborate pinch Websites successful Your Niche

Reaching retired to different sites whitethorn lead to backlinks, marque mentions, aliases partnerships that summation your site’s visibility among caller audiences.

Specifically, outreach tin lead to opportunities like:

• Guest posting: Writing articles for different sites that screen topics applicable to your business
• Podcast interviews: Offering your expertise and insights arsenic a featured impermanent connected a podcast episode
• Press mentions: Getting your company, products, aliases services listed successful different site’s content
• Referrals: Getting customers from different brands who spot you capable to urge you to their audience. Setting up a dedicated referral programme tin thief pinch this. 

You tin usage hunt operators to find applicable opportunities. 

For example, let’s opportunity you’re wondering whether there’s an opportunity to beryllium mentioned successful a salient manufacture publication.

Type “site:” into the hunt bar, see the publication’s domain sanction aft the colon, and past participate a competitor’s marque sanction (within quotations if the sanction is much than 1 word). 

Like this:

If you spot that the publication has mentioned the competitor you chose, there’s a bully chance they whitethorn beryllium consenting to mention you arsenic well. So, interaction them and inquire for a mention and backlink successful a applicable portion of content. 

Or, streamline the process pinch Semrush’s Link Building Tool. 

Follow the prompts to group up your project, past usage the “Prospects” tab to find sites that whitethorn beryllium consenting to nexus to you.

When you find a website you’d for illustration to inquire for a link, click the “To In Progress” fastener adjacent to it. 

Then, spell to the “In Progress” tab, wherever that imaginable is now located. 

From there, you tin trade a personalized email asking for a link.

5. Add Your Site to Online Directories

Adding your business to online directories tin nonstop referral postulation to your tract and whitethorn thief you look successful section searches. 

Your listings should see cardinal accusation astir your business for illustration your telephone number, address, and hours of cognition to guarantee users person what they need. And to thief hunt engines verify accusation astir your business.

Start pinch creating your Google Business Profile. Because it tin thief you look successful the Google section pack (a highly visible characteristic that includes salient businesses successful a definite area) erstwhile group hunt for adjacent businesses.

Then, adhd your tract to different celebrated directories successful your manufacture (e.g., Yelp, Angi, etc.). 

And support your listings crossed directories by:

• Updating your listings pinch meticulous and caller contented (e.g., images, vacation hours, etc.)
• Responding to customer reviews to show users that you attraction what they person to say
• Checking for accordant accusation crossed directories to summation your local SEO potential

To streamline the process of creating and managing your citations, usage Semrush’s Listing Management tool. Which tin automatically administer your accusation to different directories. 

Once your listings are live, they’ll beryllium tallied connected your main dashboard. And if you ever request to make changes, click the 3 dots successful the precocious area and click “Edit info.”

6. Publish High-Quality Content connected Your Blog

Publishing adjuvant blog content shows your expertise and whitethorn thief you rank (show successful hunt results) for applicable topics successful hunt engines for illustration Google. 

To create blog posts that are apt to summation visibility successful hunt engines:

• Perform keyword research to find the nonstop position your target assemblage is searching for
• Write high-quality content that’s useful and accurate
• Use on-page SEO techniques for illustration including soul links and optimizing your title tags to summation the integrated ranking imaginable of your posts

You tin get ideas for blog topics utilizing Google’s Keyword Planner. 

Enter a taxable to get a database of akin position on pinch basal accusation related to really often group are searching for them and really fame is changing.

To find peculiarly timely ideas, usage Semrush’s Topic Research tool.

Enter a wide taxable to get a database of applicable ideas. 

Then, click the toggle adjacent to “Trending subtopics first” to spot ideas that person quickly grown successful fame complete the past 60 days (those will person a occurrence icon and look successful green). 

Click connected a taxable paper to spot related headlines and questions you tin usage to pass your ain posts. 

Then, reappraisal the metrics astatine the apical of the card. 

Prioritize topics that opportunity “High” nether “Topic Efficiency.” Because these topics aren’t excessively difficult to rank for (i.e., they person a debased keyword difficulty percentage) but are still rather celebrated (i.e., they person a reasonably precocious search volume). 

Creating resources that group want to stock encourages others to beforehand your website for you, and it whitethorn lead to much website traffic. 

For example, let’s opportunity personification shares 1 of your guides connected societal media. 

Their assemblage whitethorn go much willing successful your brand. And sojourn your tract to research that guideline and your different content. 

Some examples of shareable resources are: 

• Webinars: Online presentations aliases workshops that screen manufacture topics
• Reports: Data-driven resources that often show manufacture trends
• Case studies: Concrete, successful examples of past customer relationships
• Podcast episodes: Audio shows covering manufacture topics that are disposable for download aliases streaming 
• Infographics: Visuals that harvester matter and imagery to exemplify information aliases convey information
• Free tools: Tools group tin usage to lick problems (e.g., calculators, AI generators, etc.)

8. Use Email Marketing

Email marketing lets you stock valuable contented pinch users who’ve already shown liking successful you by agreeing to beryllium contacted via email—and you whitethorn get them to travel back.

Many brands usage this maneuver by sending retired regular newsletters. Like Exploding Topics does:

To usage email marketing, you’ll request to:

• Find an email trading platform to deliver, manage, and way your email trading outreach
• Build an email list done strategies for illustration lead magnets and sign-up forms
• Create various email types that entice users to sojourn your tract connected different occasions (e.g., promotions, discounts, caller content, etc.)
• Reach retired to your email database regularly—but don’t overdo it. You don’t want users to unsubscribe to your emails if they don’t find them relevant.

Email trading is besides reasonably low-cost and easy to implement. You tin get started for free pinch an email trading level for illustration MailChimp. 

9. Work pinch Influencers

Influencer marketing lets you entree the audiences of individuals who person highly loyal followings—usually connected societal media. 

Influencers tin beforehand your tract by mentioning your marque successful their content—possibly moreover including a link. 

For example, Subway collaborated pinch this influencer to beforehand a caller product.

To find influencers successful your niche, usage Influencer Analytics. 

Use the “Influencer Discovery” tab to browse influencers. Then select the results based connected location, language, assemblage size, and more.

When you find personification you want to activity with:

• Contact the influencer to spot if they’re unfastened to a relationship
• Propose the specific content that will thief you execute your goals (e.g., 1 station per month, 5 posts successful total, etc.)
• Create a contract to specify the position of the statement (e.g., commencement and extremity date, branding requirements, costs details, etc.)

When the influencer posts astir you, show the effect connected your tract (e.g., traffic, conversions, sales, etc.). This is easiest if your run includes links that you tin adhd search parameters to.

That way, you tin find whether you want to activity pinch them again.

10. Use Pay-per-Click Advertising

Pay-per-click (PPC) trading is simply a celebrated method of advertizing a website and involves paying a interest each clip personification clicks connected your ads. 

You tin tally PPC campaigns via:

• Search engines for illustration Google and Bing
• Social media platforms (e.g., Facebook, X, etc.)
• Banners connected websites (via platforms for illustration the Google Display Network)
• YouTube Ads

To get started pinch hunt ads connected Google:

• Create a Google Ads account
• Do PPC keyword research to find the position you want your ads to rank for
• Write advertisement transcript that entices users to click done to your site 
• Do PPC optimization to present a beardown return connected advertisement spend

Now that you person a database of ideas connected really to beforehand a website (for free successful galore cases), prime a fewer that you tin commencement utilizing correct away. 

And cognize that SEO is 1 of the champion and astir affordable ways to beforehand your business.

Platforms for illustration Semrush tin thief you instrumentality galore SEO champion practices. 

Create a free account to get started.