How to Find Related Keywords & How to Use Them

Related keywords are words aliases phrases that are intimately related to nan taxable your webpage is focused on. They include: 

• Secondary keywords: These are keywords aliases phrases successful summation to your superior (main) keyword that you want to target and rank for
• Semantic keywords:These are words that are conceptually related to nan main topic, but you whitethorn not needfully want to rank for them directly. For example, if you’re penning an article connected nan taxable “how to suffer weight,” semantic keywords could beryllium "diet," "exercise," "calorie deficit," "healthy eating," etc.

Using these keywords lets you found topical relevance. And helps hunt engines amended understand your content.

This intends you tin execute amended hunt motor rankings by optimizing your contented for some secondary and semantic keywords (aka related keywords).

This article explores really to find related keywords and really to usage them to optimize your content.

Let’s look astatine six ways to find related keywords. And dive into strategies you tin usage to debar missing retired connected captious opportunities.

1. Do Keyword Research 

One of nan easiest and fastest ways to find related keywords is to do keyword investigation utilizing a instrumentality for illustration Semrush’s Keyword Magic Tool.

Specifically, you tin usage it to find secondary keywords for your content.

For example, let’s opportunity you’re creating an article focused connected nan main keyword “how to suffer weight.” 

Enter this keyword successful nan instrumentality and click “Search.” 

Then, spell to nan “All Keywords” tab. 

Here, you’ll spot imaginable related keywords—secondary keywords that are intimately related to your main keyword. 

If you scroll done nan list, you’ll beryllium capable to find immoderate bully options. For example:

• “how to suffer weight fast”
• “weight loss”
• “lose weight fast”
• “best measurement to suffer weight”

For each of your keywords, you’ll besides get metrics for illustration search volume and keyword difficulty.

Search measurement tells you really often nan keyword gets searched each period connected average. To springiness you an thought of really overmuch postulation you could get if you rank for it.

And keyword trouble indicates really reliable it is to rank for that keyword based connected nan title level. With a higher people meaning it’s harder to rank.

Terms pinch precocious hunt volumes besides thin to person precocious trouble scores. But don’t awkward distant from targeting those keywords if they’re relevant.

You conscionable request to put successful nan effort to amended your website’s reputability. Which you tin do by creating high-quality content, building a batch of backlinks (links from different websites to yours), etc.

2. Analyze Your Competitors

Another maneuver for uncovering related hunt position is to behaviour competitor research. And the search motor results page (SERP) is simply a awesome spot to start.

First, tally a speedy Google hunt to spot which pages are presently ranking for nan taxable you’re creating contented on.

Like this:

Then, tally each of nan top-10 ranking URLs done Semrush’s Organic Research tool. One by one.

Here’s how:

Enter nan URL, take a country, and click “Search.”

On nan adjacent page, prime “Exact URL” from nan drop-down paper astatine nan top. 

Now, click connected nan “Positions” tab. And you’ll spot nan keyword variations that page is ranking for.

Do this for each of nan top-10 ranking URLs. And you tin put together a agelong database of secondary keywords.

3. Leverage Content Creation Tools

There are tons of content creation tools retired there. And though their main purposes mightiness beryllium different, immoderate tin thief you find related keywords. 

For example, Semrush’s SEO Content Template. 

Start by adding your main taxable and clicking “Create contented template.” 

The instrumentality will analyse your top-10 ranking rivals and stock recommendations. Including a database of semantically related keywords. 

These keywords are different from secondary keywords. Your contented won’t rank for them directly. 

But they make your contented much topically applicable and thief hunt engines understand it better. This improved knowing tin summation your rankings for your superior keyword arsenic good arsenic your secondary keywords.

If you want to find related keywords for contented you’ve already written, tally it done SEO Writing Assistant.

Start by copying and pasting your contented into nan matter editor. And adding astatine slightest 2 keywords.

You’ll spot an “SEO” widget connected nan correct that lists recommended keywords. 

These are semantic keywords you tin adhd to your page to get amended SEO results.

4. Check Your Existing Content’s Keyword Profile

You tin besides find related keywords by evaluating your content’s keyword profile.

Use Google Search Console for this.

It shows you which keywords your pages are presently ranking for. Which intends it tin thief you find related keywords you tin adhd to your contented to further amended rankings. 

Open nan tool. Then, click connected “Search results” nether “Performance” to spot this report:

This page shows nan queries your tract is presently ranking for. 

To analyse a circumstantial page, click “+ New” and prime “Page” from nan drop-down menu. 

Then, prime “Exact URL” from nan drop-down menu, adhd nan page’s URL, and click “Apply.” 

Check nan “Average position” container astatine nan apical and scroll down to spot which keywords nan page is ranking for. 

Now, spell backmost to your contented and make judge it contains these related keywords.

For example, erstwhile we look astatine this guideline for weight nonaccomplishment tips, we tin spot it’s presently ranking for these queries:

The article presently doesn’t mention nan keyword “weight nonaccomplishment fittingness guide.” But folks are searching for it. 

So, you could adhd it to your content. It will amended your ranking for that keyword and you will get much clicks.

5. Use Google Autocomplete and Related Searches

You tin besides usage Google’s autocomplete suggestions and related searches to find related keywords.

Autocomplete is simply a characteristic wrong Google that predicts what you’re going to hunt for erstwhile you commencement to type.

And those suggestions are each related keywords that are secondary terms. 

For example, you could type “how to suffer weight” into Google if you’re penning an article connected that topic.

Like this:

It’s a bully thought to adhd these related hunt position to your content. Because galore group are already searching for them connected Google.

You tin besides usage different Google characteristic called related searches.

If you hunt for “how to suffer weight” again, scroll down to nan bottom. And you’ll spot a artifact pinch SEO related keywords. 

These are keywords Google believes are powerfully related to your hunt term. So, including them successful your contented could amended its performance.

6. Try ChatGPT aliases Claude

Generative artificial intelligence (AI) devices for illustration ChatGPT and Claude tin supply related keywords erstwhile you punctual them to.

You’re astir apt already acquainted pinch ChatGPT fixed really celebrated it became soon aft launching successful precocious 2022.

But Claude is different AI chatbot from Anthropic—an AI investigation company. And if you inquire it for related keywords, you’ll get immoderate bully ideas.

For example, present are immoderate applicable keyword ideas Claude showed for our article related to weight loss.

These are awesome semantically related keywords you tin usage successful your content.

Once you’ve identified your related keywords, you tin usage them successful your content. 

Here are a fewer ways to do that:

Add Relevance to Existing Content

Search engines for illustration Google usage keywords and discourse to find whether a page is applicable to a circumstantial topic. Meaning it contains accusation that addresses a searcher’s query.

And relevance is 1 of Google’s main ranking factors. 

Their systems will spot whether you’ve utilized your main keyword successful the title tags (the HTML title that whitethorn look successful hunt results), headings, and body. 

But Google besides looks for relevance successful different ways—including pictures, videos, and related keywords.

Which means:

If nan contented you’ve already published doesn’t see immoderate related keywords, Google mightiness judge your page isn’t applicable to nan main keyword. 

So, usage related keywords (where they sound earthy and make sense) passim your transcript erstwhile optimizing content.

Build Topic Clusters

If you utilized nan erstwhile steps to place keywords, you astir apt person a agelong database that you can’t perchance screen pinch conscionable 1 page. So, effort building topic clusters—groups of strategically interlinked pages that attraction connected a wide subject. 

They thief hunt engines understand your site’s structure. And tin thief validate your authority astir a fixed topic. 

And they’re system astir 3 components:

• A cardinal “pillar” page focused connected your main topic
• A “cluster” of pages covering related keywords
• Internal linking betwixt nan pages

Like this:

Essentially, your pillar page would attraction connected your main keyword and mention different applicable keywords.

And your clusters would screen those keywords successful much depth. 

To create a taxable cluster, usage Keyword Manager. 

When you unfastened nan tool, click “create a regular list.” 

Once you sanction your database and get taken to nan adjacent screen, click nan “Add keywords” button. 

Add each nan keywords you identified previously. And click “Add keywords.”

Now, spell to nan “Clusters” tab and prime “Cluster this list.”

You’ll now spot a database of keyword clusters. Which are keyword groups that tin each beryllium assigned to a circumstantial page successful your taxable cluster.

And beryllium judge to look astatine nan position that were grouped arsenic “non-clustered.” These weren’t added to immoderate of nan keyword clusters, which intends they whitethorn beryllium bully semantic keywords to usage crossed your taxable cluster. 

You now person a amended knowing of really to find and usage related keywords successful your content.

Remember, Semrush offers a suite of SEO devices that tin thief you travel up pinch related keyword ideas. Sign up to effort them today.