How to Decide Between One Domain or Many for SEO — Whiteboard Friday

Well, actually, there's tons of influencing factors you request to see from an SEO perspective. And the first 1 that I'll beryllium talking astir is audiences and messages. Although for illustration from an SEO standpoint, there's a really clear statement to say, "What's your clip and money resources?" When we're reasoning astir our resources from a clip and money perspective, 1 website is typically cheaper to maintain, host, and negociate than many. 

And actually, from a assets perspective, erstwhile you're reasoning astir generating inbound leads, inbound links, societal equity, Domain Authority – having a azygous website for each of your resources, each of your efforts to beryllium pulled successful is going to summation your Domain Authority. Any Domain Authority you person from your erstwhile domains brought successful together is going to summation your number of links, your diverseness of links, and apt your Domain Authority arsenic well. 

So deliberation of this arsenic for illustration really galore horses and carriages do you have? And if you're going to put each your horses connected 1 carriage, aliases you're going to proceed to disagreement your horses crossed galore carriages, astatine which constituent what's your benignant of firepower for really ranking for highly competitory hunt terms? So that's really the swipe here. That's what we're trying to get to is, is this really worthy that separation, aliases is it worthy bringing them together? 

Audience and messages, though, from a non-SEO position is really a classical trading 101 question. It's each bully and good having a awesome Domain Authority. But is your website creation and the assemblage personification travel going to move into conversions? Be that sales, bookings, leads, inquiries, and truthful on. And truthful I'd surely see saying that, from a trading 101 perspective, audiences and messages is simply a awesome logic to person abstracted websites if those messages and those audiences are diverging arsenic overmuch arsenic they might. 

From an SEO perspective, arsenic I was saying, having a azygous domain makes measurement much sense. The statement present is simply that larger websites person greater gravity. They pull much links. They pull much visitors. Your resources tin beryllium pooled against that 1 carriage if you like. And truthful really expanding your SEO equity is going to beryllium overmuch easier connected 1 domain. 

From a squad guidance perspective, we surely find that different businesses person tons of different CMSs aliases copies of websites that they've generated complete the years, and sometimes it's easier for those teams to negociate those individual websites from an individual CMS. I mean, I would astir apt opportunity that, from a squad guidance position and from a financial position aliases conscionable an easiness of the measurement that possibly it's ever been done, that's really the tail wagging the dog. And I'd really promote for illustration trading managers to see trading 101s arsenic their superior information and their alignment pinch their target audiences and really deliberation astir the truth that pooling each of your resources together is apt to beryllium cheaper successful the agelong run, while astatine the aforesaid clip giving you much Domain Authority done greater attraction of your inbound nexus profile. 

So that's really each the considerations you request to deliberation about. From a clip and money perspective, you tin really prevention money, and from a Domain Authority perspective, you tin really spell further and faster by having a azygous focus. 

So that's it. That's been Whiteboard Friday. Thank you for joining us.