Your advertisement run has done its occupation and a lead has clicked connected your attention-grabbing telephone to action. Your early customer is whisked complete to your website – and they find themselves connected a landing page.
Landing pages – your bottommost of the chimney introduction constituent – are besides known arsenic “lead capture” pages because they’re important conversion points. You tin deliberation of them for illustration the infinitesimal you’re astatine the cheque out, and deciding if you really want to bargain the items successful your basket.
Creating a high-converting landing page is easier than you think. With the correct tools, creation principles, and champion practices, you tin boost ROI, information collection, and personification engagement. Here’s your landing page step-by-step guide.
1. Define your Landing Page Strategy
First, see the intent and extremity of your landing page:
- Are you trying to get group to bargain a product?
- To motion up to a service?
- To cod feedback?
The clearer your nonsubjective is, the much focused your landing page will be. This intent will specify your call-to-action (CTA) and (hopefully) lead to much conversions. For example, if you want to promote users to download an ebook, your CTA could beryllium ‘Download now’.
You besides request to pinpoint your target audience:
- Who do you want to get astatine your landing page?
- What motivates them?
By building your page pinch your assemblage successful mind, you’ll see accusation and a building that really resonates pinch them. Perhaps you’re addressing engaged professionals who for illustration concise transcript and mobile-friendly design.
Then, zoom retired to your broader trading funnel. Will your landing page beryllium portion of an email campaign, societal advertisement aliases integrated hunt traffic?
Walk done the personification travel to double cheque that the landing page makes consciousness and that you tin make the transcript and creation accordant pinch the preceding steps. This consciousness will mean that users tin navigate your landing page easy and will beryllium much apt to spot your marque and convert.
This first measurement lays the instauration for your landing page. The stronger your base, the much easy you tin turn results connected it.
2. Craft Copy and Design Content
The transcript and creation of your landing page play a large domiciled successful guiding users to your desired action (the CTA). The 2 elements should complement each different and align pinch your branding.
To begin, constitute transcript (the matter that appears connected the page) utilizing clear, elemental language. Avoid agelong sentences and much than 3 lines of matter per paragraph.
Use headers, subheaders, and assemblage matter to building the copy, and item matter that emphasizes your worth proposition. For example, “Save 50% connected your first order” aliases “Ends Soon: 3 months of Premium for $0” could beryllium a header pinch a clear promise.

Speak to users straight successful your copy, utilizing "you" to reside assemblage problems and accent really your product/service is simply a solution. Bullet points, lists, and quotes are besides bully to abstraction retired transcript and guarantee a logical reference order.
Pay adjacent attraction to your CTA. It should beryllium circumstantial and usage progressive verbs for illustration ‘buy’, ‘book’, ‘download’. Make judge it stands retired from the remainder of your transcript – arsenic a fastener aliases successful a different color/format – and repetition it wherever due crossed the page.
Once you person your transcript ready, prime what photos, videos aliases infographics you want connected the page. All ocular components should beryllium precocious value and explicate aliases elaborate connected your copy.
The leader image is peculiarly important. This is the image supra the page fold (where you person to commencement scrolling down to position more) and should beryllium cautiously selected to correspond your marque and drawback people’s attraction quickly.
Social impervious for illustration testimonials and spot badges tin thief build credibility for your landing page too.
Be conscious not to overload your landing page pinch transcript and creation content. The thought is to person an aesthetically-pleasing and easy-to-use page, and often little is more.
3. Choose Your Landing Page Platform
Now it’s clip to deliberation astir the instrumentality you usage to people your landing page. Different landing page builders tin support different goals.
For example, Landing Page Builder from Semrush is simply a broad level to create and motorboat your landing pages.

You don’t request to codification to usage the tool, which has pre-made templates, complete pinch landing page creation tips, for each benignant of business and website.
Within these templates, you tin quickly and easy resistance and driblet features for your landing page, enabling you to make much value-driven landing pages astatine scale, and much efficiently.
You whitethorn person to set your transcript and images to fresh a template you’re moving with, truthful beryllium judge to look for thing pinch elasticity to fresh your strategy.
Landing Page Builder besides includes:
- Mobile position to spot you landing page layout connected mini devices
- ‘Thank You’ page builder
- Free assets including icons, images, and predefined elements
- Funnel and shape creator to amended lead generation
- Changelog (to reconstruct erstwhile activity erstwhile needed)
- “Smart Sections” to thief you update hundreds of pages successful 1 click
- Ability to adhd domains and people pages pinch enforced SSL, and usage WordPress plugin aliases download a PHP record to support the page connected your servers
Other platforms for illustration Unbounce and Instapage are awesome for marketing-focused pages, while WordPress and Squarespace activity good for broader website integration.
You’ll besides request to facet successful your tech capabilities: do you cognize really to codification and want to showcase your tech expertise? Or do you request an easy-to-use instrumentality that saves clip and prioritizes scale?
Either way, your level should person customization features wherever you tin tailor the page to your marque standards, and create a genuinely unsocial landing page.
4. Review Clarity and Responsiveness
Everyone successful your assemblage (and group extracurricular of it) request to beryllium capable to usage your landing page pinch ease. Before hitting ‘publish’, double cheque the following:
- The connection is concise and oriented astir 1 goal. The chronology of the matter makes sense, and location are chopped CTAs passim the page.
- The landing page adapts to different surface sizes and resolutions. Buttons, images, and forms each resize dynamically erstwhile your page is viewed connected desktop aliases mobile (Google’s Mobile-Friendly Test tin thief pinch this).
- There are nary surgery links aliases multimedia connected your landing page. Data seizure and costs shape introduction fields each activity and successfully process data.
It’s basal that you check accessibility present too. Your landing page should person precocious colour contrasts combinations for the matter and inheritance to guarantee everyone tin publication it.
You request descriptive alt matter for your images and interactive elements, and keyboard navigation should beryllium active.
Refer to the Web Content Accessibility Guidelines for different ways to make your landing page inclusive, and tally your page done an accessibility checker to accommodate your users’ divers needs.
There are truthful galore devices to create a landing page, but your landing page has to beryllium plugged into the ones that way and connection insights astir your goal.
This web ensures that you person full oversight complete your landing page’s performance, and that important information is correctly stored and you tin make informed decisions based connected it.
You should see connecting your landing page to:
- CRM systems
- Analytics devices for illustration Google Analytics and Hotjar
- Facebook Pixel
- Marketing devices for illustration Mailchimp and HubSpot
- Sales devices for illustration Salesforce
- Data seizure devices for illustration Typeform
- Ecommerce devices for illustration Shopify
- Ads devices for illustration Google Ads
- SEO devices for illustration Semrush
With these connected tools, you tin show metrics for illustration bounce rates, clip spent connected page, conversion rates, lead seizure rate, sign-ups, societal shares, and more. This accusation tells you if your landing page is achieving its objective.
Using a wide nett of devices besides enables you to carry retired A/B testing better. You tin create aggregate variants of your landing page to show to different segments of your audience, aliases simply to trial if definite copy/design/UX converts more.
With Landing Page Builder, you tin personalize A/B landing page variants, and past trial these to take the champion connection strategy for your campaign.
After you’ve built and published a landing page pinch the app, usage the ‘Optimization’ instrumentality to copy the page arsenic a caller variant, and specify what percent of postulation you want to spot this variant.

After, you tin edit the caller version page and group it live, past position analytics for some pages successful the dashboard.
6. Launch, Observe, and Optimize
At this point, you’ve sewage everything successful place. After a trial tally of the page, group your landing page live.
From time one, you request to support atop of metrics. If you’re utilizing a number of devices to cod different data, effort to person a spot wherever each the accusation is collectively stored – this way, you tin spot trends much easy and return action.
You’ll besides request to watch your A/B testing and fto the information show you what components resonate champion pinch your audiences. Equally, support up to day connected immoderate qualitative information for illustration shape feedback aliases personification ratings.
This is simply a important first shape that informs your landing page optimization. Focus connected listening to (or rather, reading) really group interact and person pinch your page.
Give yourself group clip periods (e.g. two-week sprints) to reappraisal information and make changes according to it. For example, if information shows that users walk a agelong clip connected your landing page but don’t convert, you could research pinch changing the CTA creation and copy.
Or, if information reveals that type B of your A/B testing is much successful, you could determine to motorboat that arsenic the imperishable landing page.
Springboards to Success
Despite being cardinal gateways to amended your ROI and assemblage engagement, landing pages are amazingly straightforward to make. And for illustration each elements of your website and trading strategy, they request to beryllium maintained and consistently tested to guarantee that they are applicable and thrust existent worth for your users.
Dedicate clip and devices to your landing pages and you’ll person a bid of springboards to higher conversions.
Frequently Asked Questions
Do landing pages link to the remainder of my website?
Yes, landing pages link to the remainder of your website, but they are designed to support users focused connected a circumstantial desired action (making a purchase, signing up, downloading). This attack maximizes conversions.
What types of CTAs are connected landing pages?
Common CTAs connected landing pages see ‘Sign up’, ‘Download now’, ‘Start free trial’, aliases ‘Buy now’. Alternatively, the CTA could beryllium a shape to cod users’ information, specified arsenic email addresses aliases feedback.
Why is my landing page not converting?
Unclear messaging, a anemic aliases hidden CTA, cluttered design, slow page load time, and clash successful the personification travel (an unexpected landing page) tin each lend to mediocre landing page performance.