Every SEO knows the drill: erstwhile integrated postulation starts to decline, aliases a caller competitor siphons customers, a distressed customer aliases over-eager executive is apt to interrupt your late-night Dungeon Crawler Carl reference convention and request an SEO analysis pronto. (And yes—my aged agency days mean I’ve lived this script much than once!)
We’re surviving successful a caller acronym-infused era that gives marketers entree to a wide scope of skills and information pinch a azygous prompt. As personification who loves building products for fun, particularly pinch the ubiquity of AI coding tools, and that's why I'm proud to denote that:
The Moz API is now accessible via MCP, making it moreover easier to entree our data!
Instead of spending months coding civilization apps, the Moz API MCP server lets you move plain-English prompts into instant, full-stack SEO dashboards crossed each our Moz API data endpoints.
Work pinch the MCP wherever you're comfortable
The Moz Data MCP Server gives you entree to each of our SEO API endpoints: keyword metrics, hunt intent, tract metrics, Brand Authority, nexus research, ranking keywords, and more.
While the examples successful this station heavy attraction connected Claude Code & Codex (OpenAI), the Moz API MCP server useful pinch immoderate MCP-compliant platform:
- AI Assistants: Claude Desktop (Anthropic), ChatGPT (OpenAI), Gemini CLI
- AI IDEs & Editors: Cursor, Windsurf, VS Code (via MCP extension)
- Custom Engines: Any section aliases civilization supplier built connected the Open MCP standard
Getting started
Experimenting pinch the Moz API MCP server is easier than you mightiness think. Getting group up only takes a fewer moments. Connect the Moz API to your adjunct via MCP utilizing the official step-by-step guide. If you’d for illustration to replicate immoderate of the reports supra from my first testing, you tin travel the process below:
- Start pinch a prompt: Ask Claude (or the LLM of your choice) to tally a competitory snapshot of your marque against competitors. Feel free to usage the prompts shown successful this post.
- Consolidate astatine the end: End each speech pinch a consolidation request. "Build maine a dashboard from each of this" is the quality betwixt a files of files and 1 shareable deliverable.
- Enjoy building: Experiment, iterate connected prompts, and find a groove pinch your preferred models. For example, cheque retired this sample backlink spread study report built successful a azygous punctual utilizing the Moz MCP server.
Before heading connected picnic a week ago, I tested the beta Moz MCP Server and was impressed by really overmuch information I could extract from specified terse prompts. Like staring astatine the achromatic monolith in 2001: A Space Odyssey, I could consciousness clip flash earlier my eyes by penning “run seo analysis” and getting a week’s worthy of information wrong minutes.
What MCP really is, and why you should care
MCP (Model Context Protocol) is simply a modular that lets an AI adjunct telephone outer information sources directly. Any level pinch information useful successful regular workflows is apt to rotation up an MCP server to make entree easier and support requests focused connected the information you need.
Without connections to an MCP server, moving a backlink study pinch your LLM of prime tin wreak havoc connected your token usage and rotation up each types of analyses, which mightiness return something adequate. The Moz MCP server focuses connected the information circumstantial to your request, utilizing the devices and features disposable wrong the connection, truthful you get a much targeted consequence without penning a statement of code.
Have I done a awesome occupation astatine hyping this motorboat yet? If not, let’s excavation into the information and show immoderate real-world applications.
The workflow: from plain-English prompts to a afloat study set
My first research started pinch 1 sentence, typed precisely arsenic you would opportunity it to a workfellow aliases constitute it retired successful a Jira ticket:
"Run an SEO study for maine comparing bose.com to jbl.com and sennheiser.com."
This elemental punctual successful Claude Code, without immoderate circumstantial guardrails, ran a afloat study utilizing a assortment of Moz API endpoints to overgarment a image of really my favourite audio marque is faring successful integrated hunt comparative to its feisty competitors. As you tin spot from the snapshot below, Claude reviewed the data, packaged it successful a neat small report, and provided immoderate pertinent takeaways I tin usage to adhd discourse to stock pinch stakeholders supra my station, showing really MCP turns a plain-English petition into targeted study and a usable report.
Level up your backlink spread study pinch ease
Now that I had my high-level competitory study done, I wanted to excavation a spot deeper and unearth immoderate of the nexus building opportunities I could pat into successful the audio niche. Assuming I person a coagulated trading fund (Bose headphones aren’t cheap), I could usage the Moz API MCP server to analyse my competitors to understand my spread and what I needed to achieve, truthful I kicked disconnected this adjacent portion of the workflow pinch the pursuing prompt:
“Now I would for illustration a backlink opportunity study for bose.com vs. the different 2 competitors. Are location immoderate valuable links I tin build to thief my brand?"
In my mind, I was hoping Claude would tally 1 of my favourite Moz API endpoints: Fetch Link Intersect. The nexus intersect instrumentality is the champion endpoint to usage erstwhile analyzing nexus gaps among pages and/or domains, because you tin petition URLs that nexus to your competitors but not to your ain domain. Fortunately, Claude and I person been moving a batch together recently, truthful our near-Borg corporate relationship allowed it to take the nexus intersect method without moreover asking me, making the MCP worth evident successful a azygous measurement by focusing connected the nonstop links I needed. The output provided the pursuing overview:
Not only was I capable to get a database of the apical domains to nexus to, but Claude besides provided further discourse based connected the information it extracted from the Moz API MCP server to steer maine successful the correct direction. If I were a trading head astatine Bose, I cognize now that I should attraction my integer PR and link-building efforts connected websites that people “best of” roundups, gift guides, and different akin content.
The dashboard: a walkthrough of what 1 speech produced
Now that I had a hit going, I prompted Claude to tally the pursuing types of individual reports:
- Analyze precocious gained links from my competitors and aboveground immoderate existing campaigns I should replicate for my brand.
- Analyze the anchor matter floor plan of each domain and show really each marque is linked (brand vs. commercialized vs. spammy anchors)
- Create a contented opportunity study based connected a keyword spread study of my domain vs. my competitor.
- Analyze authority complete clip → who is gaining/losing DA complete caller months.
- Analyze precocious mislaid links to unearth immoderate unsettling trends for my marque aliases immoderate opportunities based connected links mislaid from my competitors.
- Which circumstantial competitors' pages pull the astir backlinks, and are location immoderate link-worthy contented formats I should reverse-engineer?
After playing astir pinch the MCP server, I thought of immoderate devices I haven’t been utilizing successful my civilization app built connected the Moz API. For example, the DA inclination complete clip tin beryllium tapped into via our Fetch Site Metric Histories endpoint, but I didn’t moreover deliberation to tally that complete the past fewer months. Additionally, tapping into the powerfulness of Claude during the brief Fable is disposable model allowed maine to excavation deeper into the wide analysis. Opus remains a very coagulated action moving forward, which reinforces why MCP is useful for faster, deeper analysis.
Once I wrapped up each my individual reports, I asked Claude to create a last study dashboard successful HTML that I could stock pinch others and make the study easier to walk along.
In summation to the high-level authority scorecard, Claude converted each of my individual study files into the pursuing breakdowns:
- Who wins the SERP → a study providing the integrated ranking footprint utilizing the ranking keyword data, showing wherever Bose owns the #1 spot outright and, much usefully, wherever it sits astatine #15 to #22 connected high-volume position it should already beryllium winning. Those near-misses are the cheapest rankings you will ever bargain back.
- Domain Authority vs. Brand Authority → the spread betwixt authority earned done existent hunt request and authority earned by links alone. As SEO continues to germinate and GEO emerges, knowing really your marque performs crossed some metrics is vital.
- Contextualize backlink gaps → lists of imaginable high-leverage targets you should pursuit from a marque trading perspective, arsenic good arsenic immoderate imaginable links that could beryllium harming your wide profile. Claude added a “disavow list”, which was an added surprise. Author’s note: tread cautiously pinch disavow lists. While this was a monthly maneuver backmost successful the aged SEO days wherever SEO programs needed a veritable checklist of mundane tasks to appease clients, there’s very small (if any) you request to disavow these days. In early iterations, I whitethorn inquire Claude to omit this language.
- Anchor-text health → a speedy publication connected whether each brand's nexus floor plan looks earthy and branded aliases stuffed pinch exact-match commercialized anchors, which is usually the first show of a floor plan that ages badly. Additionally, pinch the improvement of AI search, you want links earned to yet autumn into the much natural/branded class to triumph much visibility successful targeted prompts.
- Content and keyword gaps → the position my competitors rank for that my marque doesn’t, prioritized by measurement and difficulty. This type of snapshot provides insights into the imaginable contented roadmap to build.
- A prioritized action database → the constituent of the study that provides actionable follow-ups. Every uncovering distilled into classed items that tin easy fresh wrong your adjacent Asana task database aliases quarterly review.
Ready to plug in? Whether you’re moving Claude Desktop, ChatGPT, aliases Gemini, the setup is the same. Moz handles the server, your favourite LLM handles the thinking, and you get your play back.
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