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When you deliberation of New Orleans, parade floats are speedy to travel to mind. These expansive creations embody the city's pride, productivity and rich | taste heritage. They service arsenic symbols of spot and the tone of overcoming adversity.
Mark Ingram II, three-time Pro Bowler and erstwhile New Orleans Saints moving back, has recovered a meaningful measurement to springiness backmost to the metropolis that shaped his profession and life.
In business pinch financial guidance level QuickBooks and parade float institution Kern Studios, Ingram is highlighting the important domiciled mini businesses play successful New Orleans' civilization of resilience.
The campaign features Ingram arsenic the spokesperson for QuickBooks successful a commercialized that aired nationally during the NFC Championship Game.
It spotlights Kern Studios, a family-owned business successful New Orleans that specializes successful civilization parade floats and props. For generations, Kern Studios' activity has been a fixture successful the city's iconic parades, including those astatine Mardi Gras and Disney. "Anywhere you spot floats, it's coming from Kern Studios," Ingram says.
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'New Orleans is home'
For Ingram, this run holds a typical spot successful his heart.
"New Orleans is home," he says. "I met my woman here, and I raised my children here. This metropolis intends everything to me. The group of New Orleans are incredibly resilient. From hurricanes to economical challenges, the tone of this metropolis ne'er falters — and that tone is driven by its mini businesses."
Ingram was introduced to Kern done QuickBooks and toured the workplace to spot really the magic happens.
"It was awesome seeing everything they do down the scenes," the erstwhile subordinate says.
New Orleans has agelong been a metropolis of strength, overcoming important obstacles while remaining a taste beacon. Small businesses for illustration Kern Studios are cardinal to this story. They don't conscionable supply equipment and services— they create a consciousness of community, substance the economy, and thief sphere the city's unsocial character.
"Small businesses are the bosom of America," Ingram says. "When they thrive, our state thrives. It's individual because I've met truthful galore mini business owners present successful New Orleans—people pinch restaurants, boutiques, you sanction it. These businesses correspond the resilience of this city, and QuickBooks helps them enactment organized and proceed to thrive."
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Empowering mini business growth
This business pinch QuickBooks is astir much than promoting mini businesses successful New Orleans — it's astir empowering them to grow. Kern Studios, for example, is preparing for its astir important task yet: designing parade floats for the upcoming Super Bowl.
QuickBooks plays a pivotal domiciled successful helping Kern Studios negociate the financial broadside of their business arsenic they hole for this monumental event.
"Being portion of this business pinch QuickBooks and Kern Studios feels natural," Ingram says. "We stock the aforesaid values: treating group right, giving backmost to the community, and doing things the correct way. And successful a spot for illustration New Orleans, that's everything."
As Ingram and QuickBooks proceed to observe New Orleans' small business culture, they're not conscionable showcasing the city's spot — they're helping to guarantee the adjacent procreation of entrepreneurs has the devices they request to succeed. And what amended measurement to uplift the organization than pinch a float?
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