Tuesday August 18, 2026
Gediminas G.
As AI is collapsing the boundaries of online creation, Hostinger brings building, running, and increasing online into 1 agentic acquisition pinch AI Builder.
Hostinger is moving beyond AI-generated websites toward an agentic level for building, moving and increasing online pinch AI Builder. It brings AI-led creation and ocular power together pinch backend infrastructure, ecommerce, embedded AI and marketing, allowing AI to group up and run the systems down a task alternatively than simply make its first version.
The motorboat follows a marked alteration successful what Hostinger customers build. A twelvemonth ago, less than 4% of projects created connected the level fell extracurricular accepted website categories. Today, astir 1 successful 5 are software-as-a-service products, soul tools, aliases learning platforms, a fivefold summation successful 12 months.
Those projects require much than a accepted website. A customer portal needs authentication. A package merchandise needs data. A shop needs ecommerce infrastructure. An AI-powered work needs AI wrong it. And each business needs a measurement to scope customers and support them.
Assembling those components has ever been the customer’s work – the handoff constituent wherever astir AI building devices stop. Hostinger removes that handoff. Because the backend, ecommerce, and trading systems are autochthonal to its platform, AI Builder tin unfastened a store, create a personification guidance system, aliases nonstop a run itself, alternatively than sending customers disconnected to find and configure third-party providers themselves.
“The adjacent conflict successful online beingness is not astir who tin make a homepage successful 30 seconds,” said Auksė Žirgulė, vice president of merchandise astatine Hostinger. “It is astir what happens next. Can the AI unfastened the store, create the personification guidance system, thief pull customers, and support improving the project? That’s the guidance we’re taking pinch AI Builder.”
The wider marketplace has responded by adding AI and agentic features to existing products. Hostinger is taking a different approach: alongside those additions, it has built an agentic level from the crushed up. One task and 1 relationship return a customer from building and editing to backend, commerce and email, without switching betwixt abstracted products.
A punctual is only 1 measurement to begin
Hostinger Website Builder helped millions of customers create visually, while Horizons opened the doorway to much open-ended, AI-native creation. AI Builder brings some into 1 broader level arsenic the statement betwixt website and app building continues to fade.
A edifice tin upload a paper PDF, a designer tin stock a screenshot aliases reference image, and a business proprietor tin paste the nexus of an outdated tract they want rebuilt. AI Builder turns immoderate of these into the instauration for a website, store, app, aliases soul tool.
From there, customers determine really they want to build. In agentic mode the AI leads, creating and processing the task arsenic the customer describes what they need, while manual mode gives them much granular control, including moving sections and editing individual elements directly.
What happens down the website
AI Builder’s backend is Hostinger’s own. Data, authentication, personification accounts, record storage, and exertion logic each tally connected the company’s infrastructure alternatively than done third-party services, and that is what allows the AI to enactment alternatively than advise.
Asked to fto group create accounts, AI Builder provisions the database and sets up sign-in, from passwords and one-time passcodes to Google and Apple logins, together pinch the confirmation and reset emails that spell pinch them. Asked to commencement selling, it opens the store. Asked to scope customers, it useful done Hostinger Reach, the company’s email trading product. None of it requires the customer to investigation providers, unfastened accounts elsewhere, aliases link APIs.
An upgraded AI architecture makes the process stronger from the start, producing amended results earlier while reducing unnecessary punctual iterations and AI in installments usage.
Throughout, the AI useful successful an situation kept abstracted from the published project. Changes scope the nationalist only erstwhile the proprietor chooses to people them – which is what makes it safe to fto AI enactment connected a business that’s already trading.
Agentic operations are besides disposable from extracurricular the platform. Hostinger Connector, included free pinch each plan, allows a customer’s ain AI assistant, including Claude Code, Cursor, and VS Code, to activity connected the aforesaid account, deploying a project, connecting a domain, updating inventory aliases drafting a campaign.
“A level is not a level if only your ain AI tin usage it,” said Žirgulė. “A developer’s adjunct and our ain supplier transportation retired the aforesaid operations against the aforesaid account. AI Builder is the doorway we person opened for everyone who does not constitute code, and it is the opening of what we are building alternatively than the vanished type of it.”
AI Builder is now disposable globally to caller and existing Hostinger customers. Existing projects will proceed to activity arsenic they do today. For specifications connected plans, pricing, and AI in installments allocations, sojourn Hostinger’s AI Builder page.
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