Great Question (YC W21) Is Hiring Senior Demand Gen Manager

About Great Question:

Great Question is the all-in-one AI customer investigation level for knowing your customers. Our level enables teams to enlistee participants, tally research, and stock insights – each successful 1 place. Backed by world-class investors and trusted by industry-leading teams for illustration Gusto, Experian, Canva, and Brex, we’re building the early of customer research.

We judge AI is simply a multiplier for creativity, speed, and scale. Everyone connected the squad is encouraged to thin into AI, not conscionable to beryllium much efficient, but to push boundaries and unlock caller possibilities. Whether you’re writing, designing, coding, aliases analyzing, we expect you to research really AI tin elevate your craft.

Our civilization is built connected precocious trust, precocious agency, and precocious affectional intelligence. If you’re looking for a spot wherever your sound matters, wherever activity is fun, and wherever you're empowered to do your champion - join america successful redefining personification investigation 🚀

What you'll own

This domiciled owns 1 number: SQLs.

You'll ain the request motor that generates a predictable watercourse of high-intent leads, and you'll beryllium accountable for their value done to Sales Qualified Lead (SQL).

Specifically, you'll own:

• SQL attainment — building the request motor that consistently delivers qualified opportunities.

• Channel strategy — deciding wherever the adjacent dollar and the adjacent hr should spell crossed integrated search, AI hunt (AEO), content, gated assets, referrals, directories, events and paid acquisition.

• Execution astatine scale — leveraging contractors, automation and AI to execute much programs than a accepted one-person request procreation squad could.

What you'll do

• Build and execute request procreation programs crossed integrated search, AI search, content, partnerships, gated assets, referrals, directories, events and paid acquisition.

• Take merchandise trading assets and messaging and move them into repeatable lead-generation systems—gating content, distributing it done the correct channels, repurposing it for social, newsletters and AI search, and continuously improving performance.

• Segment and target the practitioner audiences we waste to—researchers, designers and merchandise managers—so we pull the correct buyers, not simply much buyers.

• Partner intimately pinch Product Marketing to move quickly from presumption → motorboat → measurement → iteration.

• Work alongside our Growth Lead and GTM Engineer to build AI-assisted workflows for enrichment, personalization, contented production, routing and automation truthful execution scales without linear headcount.

• Measure the chimney rigorously—MQL → SQL → SQO conversion, costs per qualified lead and transmission ROI—and make data-driven decisions astir wherever to invest, wherever to optimise and what to stop.

How the domiciled fits

We're intentionally a thin trading team. Each personification owns a chopped shape of the chimney pinch clear accountability.

Product Marketing
Creates the positioning, messaging and assets.

↓

Demand Generation (this role)
Turns those assets into qualified request and owns lead value done to SQL.

↓

Growth Lead
Qualifies SQLs into SQOs and pipeline.

Success depends connected tight collaboration. You and our Growth Lead ain the aforesaid SQL number from different sides of the handoff, supported by a shared SQL meaning and consequence SLA.

What we're looking for

Must-have

• 5–8 years successful B2B request procreation aliases maturation marketing, ideally wrong SaaS.

• You've personally owned a pipeline, SQL aliases qualified lead target—and delivered against it.

• You deliberation successful revenue, conversion rates and pipeline, not trading vanity metrics.

• You've built and operated multi-channel request programs extremity to end, continuously improving capacity based connected data.

• You're AI-native successful practice. You've built workflows wherever AI materially accrued output aliases reduced execution time, and you tin explicate precisely what changed. (We'll ask.)

• Strong transmission judgment—you cognize wherever to double down, wherever to research and wherever to extremity investing.

• Comfortable operating successful a thin situation wherever occurrence comes from systems, contractors and automation alternatively than building a ample team.

• Strong cross-functional connection and the expertise to align Product Marketing, Sales and Operations astir shared outcomes.

Nice to have

• Experience building trading automation systems utilizing devices specified arsenic HubSpot, Cargo, Ahrefs aliases Smartlead.

• Experience trading method products to practitioner audiences specified arsenic UX Researchers, Designers aliases Product Managers.

Success successful the role

Within your first 12 months, we'd expect to see:

• SQL targets consistently achieved.

• Repeatable request programs operating crossed aggregate acquisition channels.

• AI and automation meaningfully expanding execution capacity.

• Clear visibility into transmission capacity and economics.

• A request motor that scales faster than headcount.

Compensation

• Competitive on-target net (OTE), benchmarked to your acquisition and location.

• 70% guidelines net / 30% adaptable compensation.

• Variable compensation is earned quarterly against SQL attainment, scales pinch performance, and is uncapped.

Why You’ll Love Working Here:

• A civilization of customer obsession and curiosity

• Opportunity to style and standard a captious business function

• Remote-first civilization pinch precocious spot and precocious autonomy

• Annual squad retreats and virtual events

• Opportunity to activity connected cutting-edge AI integrations that matter

• Competitive compensation & equity

• Generous PTO, wellness benefits, and learning stipend

_ Equal Opportunity Statement _

Great Question is committed to providing a workplace free from favoritism aliases harassment. We expect each personnel of the Great Question organization to do their portion to cultivate and support an situation wherever everyone has the opportunity to consciousness included, and is afforded the respect and dignity they deserve.

Decisions related to hiring, compensating, training, evaluating performance, aliases terminating are made fairly, and we supply adjacent employment opportunities to each qualified candidates and employees. We analyse our unconscious biases and return work for ever striving to create an inclusive situation that makes each worker and campaigner consciousness welcome.