GoPro says it’s still committed ‘to your collective stoke’

Sep 05, 2026 01:00 AM - 1 hour ago 2

GoPro CEO Nick Woodman said successful a letter to customers that making cameras is still his company’s “core DNA,” aft a projected $285 cardinal acquisition by Starman was announced earlier this week. He claims the merger puts GoPro successful a amended position to proceed processing its contented creation tech, aft saying successful the woody announcement that it would activity pinch Starman to reside “important areas of nationalist information related to cameras, optics and AI infrastructure.”

YouTuber Mark “Markiplier” Fischbach, who anterior to the acquisition became GoPro’s largest individual shareholder, is not mentioned astatine all.

To our GoPro community, fans and customers,

We understand there’s immoderate interest astir GoPro’s post-merger committedness to proceed processing marketplace starring cameras for consumers and professionals. Making astonishing cameras for each of you is our halfway DNA and logic for being and that will ne'er change! We’re fired up astir what’s up for GoPro and want to stock a small much astir what our projected merger pinch Starman intends for our future.

Thanks to the improved financial spot this merger will provide, we’ll beryllium successful a overmuch amended position to innovate, invent and beforehand the early of user and master contented creation. And importantly, Starman shares our passion for the GoPro brand, processing marketplace starring products and our committedness to your corporate stoke.

We’ve accumulated much than 2500 patents complete the past 24 years which tells you we’ve been engaged innovating, and this merger will guarantee we’re capable to innovate for galore much years to come. We expect this merger will make GoPro a stronger, much tin camera institution than ever before.

Our extremity is to go a much diversified institution which tin make america stronger financially, enabling GoPro to go arsenic awesome arsenic we (and you) want america to be. We scheme to bring you much innovative cameras, smarter accessories, and much powerful package and services designed to make capturing, editing and sharing your experiences easier and much breathtaking than ever. We spot opportunities to amended the products you already emotion while processing caller devices and experiences that thief you create, link and stock successful wholly caller ways.

We person truthful overmuch much to do, truthful overmuch much to invent, and truthful overmuch much we want to bring to the GoPro community. We admit each of you who person been connected this travel pinch america and we’re excited astir wherever we’re headed. We’re going to support doing what we do champion - making the world’s highest-performance cameras and building the products, services and innovations that thief you seizure life’s astir breathtaking moments. It’s what we were founded to do and it’s what we will ever do. Be a HERO…GoPro.

With respect and appreciation — Nick

GoPro Founder & CEO

More