Google is testing straight linking to merchant/retailer web sites, alternatively of to merchandise listing overlays wrong the Google Shopping results. Generally, erstwhile you click connected a merchandise wrong Google Search, Google will unfastened a caller broadside sheet overlay model that has much specifications astir that product.
Google is testing that instead, it will conscionable return you straight to that merchant's website. How agentic (not)...
This was spotted by Sachin Patel connected X and besides later by Brodie Clark connected @serpalerts. Here is simply a video from Sachin showing the click from the merchandise consequence going to the retailer's website:
Here are much videos of this successful action from Sachin:
Google is testing bluish hyperlinks for products successful Shopping results.
When I click the merchandise title, it takes maine straight to the retailer's website alternatively of opening the merchandise listing wrong Google Shopping. @rustybrick @brodieseo @gaganghotra_ pic.twitter.com/KPm0KTndcC
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