Google Sends Searchers To Site-Hosted AMP Pages Instead Of Cached Page

Google updated really it handles sending searchers to AMP pages wrong Google Search. Now Google will nonstop searchers straight to publisher-hosted AMP pages alternatively of the cached pages displayed successful an AMP viewer. Google said this was done because it "simplifies and reduces attraction efforts for publishers who are creating AMP content."

"Starting today, we are updating really we link users to AMP pages from Search, taking them straight to the AMP big pages," a Google spokesperson told me.

"AMP contented will proceed to rank conscionable for illustration immoderate different webpage, and this alteration will trim attraction efforts for publishers creating AMP content," the spokesperson added. There is nary effect connected really AMP pages are classed aliases served successful Google Search and Google Discover.

Google added that you "no longer request to update the AMP cache aliases configure signed exchanges."

With that, Google updated its AMP documentation, Google added these 2 caller sections astatine the apical of that page:

Google Search indexes AMP pages conscionable for illustration different web pages, and applies the aforesaid modular to each pages, sloppy of the exertion utilized to build the page. This page covers really AMP pages look successful Search results, guidelines for utilizing AMP pinch Google Search, and communal questions astir AMP and Google Search. For much accusation connected the benefits of utilizing AMP, spot the AMP Project occurrence stories.

How AMP pages tin look successful Search results

AMP pages tin look successful Google Search arsenic a rich | result, conscionable for illustration different pages connected the web. To thief Google amended understand your page, you tin adhd system information to your page. Adding system information doesn't guarantee that your page appears arsenic a rich | consequence successful Search results. For much information, mention to the Structured Data General Guidelines.

AMP pages tin besides look arsenic Web Stories. Learn much astir really to alteration Web Stories connected Google Search.

There are different various changes, present is the comparison comparing the caller to the older version:

Google besides made akin changes to the wording connected these 3 AMP related thief documents (and besides redirected immoderate older AMP docs to the main doc listed above):

• Enable Web Stories connected Google
• Remove your AMP pages from Google Search
• Validate your AMP content

Direct to patient AMP pages now, nary much AMP cache. Makes consciousness since galore publishers person removed AMP complete the years. There are still immoderate sites utilizing it, but my conjecture is that will proceed to driblet heavy complete time. https://t.co/bxKiZV9nCi

It is weird penning astir AMP successful 2026 but hey, location was this alteration made.

Forum chat astatine X.

Quickly tested an AMP url this greeting from the Google Search app. Ouch, not good. It worked from Chrome, but not the Google app. Others are moving ok, truthful possibly conscionable an anomaly. But still not good. :) https://t.co/rwSN46Vto3 pic.twitter.com/RB3cycZvqH