Google Search Update September 4th That Reverted September 13th?

I've been beautiful quiet connected posting reports Google updates recently, successful fact, I person not posted astir 1 since late August. But while astir sites look calm successful the Google rankings, location was decidedly immoderate benignant of ranking blip astir September 4th, and successful immoderate cases, the September 4th effect reverted connected September 13th. It is ace weird.

Glenn Gabe has been pursuing a number of ample sites that saw a large effect astir September 3rd and into September 4th. But the crazy point is, yesterday, he noticed that for immoderate of those sites that were impacted by the September 4th unconfirmed Google update, the effect was wholly reversed connected September 13th.

Here is his floor plan from X showing this:

He wrote, "A number of the sites that fell disconnected a cliff astir 9/4 wholly surged backmost yesterday. They dropped heavy successful Search and immoderate successful Discover arsenic well. The betterment is wild... See 1 below. And note, this has happened successful the past..."

I should statement that these are not conscionable hunt visibility drops based connected this third-party tool. The existent tract supra saw a existent driblet and past a existent reversal successful its first-party analytics and data.

Here are those posts:

Welcome to Google Land. A speedy update connected the immense drops I reported yesterday. A number of the sites that fell disconnected a cliff astir 9/4 wholly surged backmost yesterday. They dropped heavy successful Search and immoderate successful Discover arsenic well. The betterment is wild... See 1 below. And note,… https://t.co/CW3wJulcvY pic.twitter.com/Iutc6MwxHL

— Glenn Gabe (@glenngabe) September 13, 2026

The folks astatine WebmasterWorld are chattering astir this, 1 said:

That would beryllium 1 explanation, but we tin only guess. Edit: However, it seems for illustration things are starting to move again. Yesterday afternoon, my Discover postulation started picking up, and early this greeting (Sunday) is looking bully too. On apical of that, my backstage Discover provender looks a batch much normal today.

Hey, my Discover is coming backmost too! Started astir Saturday/Sunday. Stories are nary longer getting "dropped" off. I'm now down for illustration 20%, but that's okay. Not sadistic anymore, and it'll astir apt get better

Delayed console doesn't thief tbh

If you look astatine the aggregate volatility chart, you will spot that September 4th was much volatile than the rest:

But the chatter has been beautiful calm, which again makes you consciousness the will of the SEO organization is dwindling astatine clicks from Google Search proceed to dwindle for them.

Have immoderate of you noticed these patterns astir September 3rd and 4th and past a reversal of this standard astir September 13th?

Forum chat astatine X.