Google said at the three-day Google Search Central Live Deep Dive event in Europe concerning why it has rolled out so many spam updates in 2026, according to John Campbell's recap at We Are Roast. He stated that Google has been doing additional spam updates since there is so much additional new satisfied than before. He additionally stated Google is using AI to capture additional spam.
Here are several quotes from what John posted on this topic:
- A elevated percent of satisfied is spam, and that is what the spam updates target.
- There have been additional spam updates lately since there is so much additional new content.
- The squad is now using AI to assistance capture additional of it.
- AI slop is increasing, which method additional mediocre norm satisfied in the [Discover] feed.
- User feedback is really crucial here. It is what new spam filters are built from.
- Gary Illyes closed the dawn alongside one number: Google filters out 40 milliard spam pages a day. (note, this is not new, it was posted here ages ago
He additionally posted the three reasons Google keeps updating how it judges norm :
1. Content formats have expanded: Search has moved from ten blue links to far additional media. Each format needs its own way of judging quality.
2. Content breadth has grown: There are many additional pages and sites than there used to be. Core updates don’t concentration on websites. They mark satisfied at leaf level, not at domain level. That is why several pages on a location go up during others go down.
3. Content issues: This is spam. Updates current enhance how Google catches it, e.g.: cloaking, entrance pages, scraped content, nexus spam, hacked satisfied and "Gary’s alert was that scaled satisfied is now becoming additional of a issue than nexus spam," he added.
John added to his summary, "Expect additional spam updates. Google is dealing alongside a expanding flood of AI slop. Expect additional spam updates and new spam thresholds. Scaled, low-effort satisfied is the risk."
There is additionally the pillars of quality, which we covered in the updated docs on Friday - EOT/SA sections:
Con toda esa información he creado una accomplishment para Claude y Codex que audita tu web con esos mismos criterios: los cuatro pilares de quality, el test del contenido commodity y las señales del leak.
El article y la skill, gratis: https://t.co/ea95rApGkS
— Nacho Mascort (@NachoMascort) October 4, 2026
Quality at Google: what it is, how it is measured and how lengthy it takes to regain from a center update? @NachoMascort shares a breakdown of Google’s method to norm and center updates according to what was presented at the Search Central Live Deep Dive in Barcelona, Google’s documentation, and his own cognition managing ample sites.
A few takeaways for your next satisfied audit:
* Assess effort, originality, endowment or skill, and accuracy throughout your chief leaf types. * Identify “commodity content”: what does your leaf contribute that users can’t already discover elsewhere? * Check what happens whenever you scale: A helpful template for 100 pages power recommendation much small value throughout 10,000. * More
A applicable inquiry to ask: If you replaced your brand alongside a competitor’s, would the satisfied motionless be fair as useful? What makes your type value choosing?
Read now: https://t.co/Z2lQ5rAxgL
— Aleyda Solis 🕊️ (@aleyda) October 5, 2026
Check out the complete recap at We Are Roast.
Forum conversation at X.
