Google updated its reappraisal snippets system information markup guidelines connected Friday to supply a beautiful evident line that Google felt it needed to spell out. Google wrote, "Don't see clone aliases undisclosed incentivized reviews connected your page aliases successful your system information markup."
Google moreover provided examples of "fake aliases undisclosed incentivized reviews" - they include:
- Reviews that aren't based connected a genuine acquisition of a merchandise aliases service
- Reviews written successful speech for a use (such arsenic money, discounts, vouchers, aliases free products) that don't intelligibly and prominently disclose the incentivization
Google said this update was made "to amended personification reappraisal transparency."
Nothing other connected the page was changed arsenic acold arsenic I tin tell, extracurricular of Google adding that caller guidelines pinch those 2 examples. You tin comparison the live page to the older archived page.
This brings the system information guidelines much inline pinch the Google Business Profiles guidelines.
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