Nick Fox from Google said that AI features successful Search nonstop billions of clicks to websites weekly, alongside Google’s declare that Search sends billions of clicks to the web daily.
Fox, SVP of Knowledge and Information astatine Google, shared the figures connected LinkedIn and a shorter type on X. The station addresses a mobility Fox mentioned group asking — whether AI successful Search would mean group ne'er click done to websites. He tagged the regular fig arsenic thing Google has said before. However, the play AI-feature fig does not person specified a tag.
He wrote:
“Actually, arsenic we’ve shared before, we proceed to nonstop billions of clicks to the web each time done Search. And we’ve designed our AI features successful Search to link group to websites. In fact, we’re now sending billions of clicks to websites each week done AI features successful Search unsocial – and we’re conscionable getting started.”
Neither fig includes a baseline, denominator, aliases methodology, and Google had not published the information down the play number astatine the clip of publication. Neither tin beryllium compared to your ain site’s traffic.
The Two Figures Google Now Cites
The regular fig comes from an older source. Liz Reid, VP and Head of Search, utilized the aforesaid regular fig successful an August 2025 blog post, noting that the full integrated click measurement from Search was comparatively unchangeable compared to the erstwhile year. However, she didn’t supply an nonstop number aliases a elaborate breakdown.
The play fig specifically relates to AI features. Since some figures are only fixed successful billions, they don’t show really the play AI characteristic count relates to the wide regular Search count, aliases what information of Search clicks originate from AI features. A reappraisal of Google’s blog posts and statements by executives earlier July 17 didn’t uncover immoderate earlier click figures surgery down by AI features.
What’s In Search Console
Google is introducing generative AI capacity reports successful Search Console for a prime group of website owners. These reports show impressions on pinch specifications for illustration page, country, and instrumentality breakdowns, akin to the modular capacity report. However, they do not see click data. SEJ highlighted this omission erstwhile Google released the opt-out action without providing the corresponding data.
Why This Matters
You can’t audit this aggregate pinch the information you have. Fox’s fig describes clicks crossed each tract Google links to wrong AI features, and your Search Console relationship reports impressions for your pages and stops there. The AI reports springiness you nary click number to cheque his against.
Fox’s number addresses the click mobility connected a standard excessively wide for immoderate individual tract to place itself. It indicates what Google is consenting to disclose astir AI-feature traffic, but reveals thing circumstantial astir your site.
Looking Ahead
Google states it will gradually see much metrics successful the AI capacity reports but hasn’t specified which metrics aliases erstwhile they will beryllium added. Until that changes, the play fig is what Google is offering successful spot of the data. Google has the number. Websites person impressions.
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