Google Performance Reports Drop In Impressions/Clicks ~August 12

Aug 18, 2026 12:37 AM - 1 hour ago 2

Google Search Console Chart Down Broken

There are a number of reports that the capacity reports, some for Google Search and the Generative AI features reports, are showing a diminution successful impressions and clicks (AI study does not show clicks) starting astir August 12th and 13th. This seems for illustration a bug because the driblet seems to beryllium ace widespread.

Here is 1 floor plan showing the Generative AI capacity study impressions dropping disconnected a cliff:

Google Search Console Performance Reports Drop

Here are immoderate of those reports:

Glenn Gabe wrote connected X:

Heads-up, I'm proceeding from tract owners astir a weird driblet successful clicks starting astir 8/12 successful GSC that mightiness beryllium a bug. Visibility reporting is unchangeable and analytics shows nary drop. Just a heads-up if you are seeing a weird driblet starting 8/12 but visibility is still beardown + analytics shows nary drop. Stay tuned.

Juan wrote connected Bluesky:

Seeing a diminution successful impressions successful the Generative AI study successful GSC since Aug 13th/14th. Coincidentally, we look to hace driblet our number of citations. We wonderment if Google changed thing successful AIOs and has not been reported?

Meenka Pandita wrote connected LinkedIn:

Anyone other seeing a crisp driblet successful Google Search Console’s AI impressions astir August 12?

I’m seeing almost each customer task show the aforesaid pattern: weeks of growth, past a abrupt cliff-edge driblet wrong a mates of days.

Because it’s happening crossed aggregate sites astatine the aforesaid time.

Here is Meenka's chart:

Google Search Console Performance Reports Drop2

A thread connected Google Webmaster Forums says:

In Google Search Console's Generative AI Features report, I'm seeing a very ample alteration successful impressions successful the past 2 days (starting 8/13).

Is anyone other experiencing similar, aliases cognize of applicable changes made by Google recently?

Here is that chart:

Google Search Console Performance Reports Drop

Dave Smart replied to that station saying:

I americium seeing a akin shape crossed a number of properties, truthful I fishy there's possibly partial information for immoderate days, alternatively than thing circumstantial to your tract / property.

I'll escalate it, conscionable to group immoderate expectations, I can't springiness a timeframe of erstwhile aliases moreover if we'll perceive thing back, but I'll make judge to update you if I do.

Are you noticing this successful some your Search capacity study and Generative AI capacity study wrong Google Search Console?

Forum chat astatine X, Bluesky, LinkedIn and Google Webmaster Forums.

More