Google LSAs Showing Google Business Profile Number, Not Google Ads Number

Google seems to have made a alter in which phone figure they use for tracking calls, equal whenever you inform Google to use the Google Ads number, it is motionless using the Google Business Profiles phone number. I am told this is a confirmed alter and Google motionless has not changed it back, and it is unclear if Google volition alter it back.

Anthony Higman has been calling out this matter since September 1st on X and I am told Google has confirmed this twice. Here is the confirmation from Google, who responded on X by saying, "If you are using the two location and call assets, ads featuring particular endeavor locations may straightforward calls to the phone numbers connected alongside those locations fairly than those set inside your call assets."

Here is a screenshot of this response:

A week later, Anthony wrote, "We have energetic and verified call assets; we have the call asset as the Google Ads figure in GBP advanced settings. It is motionless showing the Google Business Profile phone figure on all energetic local ad formats." "This NEEDS to be solved now!! Not following breakfast, not tomorrow NOW," he added.

Anthony sent me this screenshot to display you anywhere this is set:

Here are several additional tweets on this:

This is STILL NOT fixed!!! We have energetic and verified call assets, we have the call asset as the google ads figure in gbp advanced settings. ITS STILL SHOWING THE GOOGLE BUSINESS PROFILE PHONE NUMBER ON ALL ACTIVE LOCAL AD FORMATS. This NEEDS to be solved now!! Not after…

— Anthony Higman (@AnthonyHigman) September 9, 2026

This is new then? Because it HAS ALWAYS been that if we put the google ads phone figure in advanced settings inside the Google endeavor overview that it would display THE GOOGLE ADS PHONE NUMBER. You do comprehend tracking achievement of ad campaigns, no?

BECAUSE WHAT YOUR SAYING…

— Anthony Higman (@AnthonyHigman) September 9, 2026

will let her react current but she confirmed this to me in DM's. I asked her to provision the squad feedback that this is trash and is gonna disorder up a lot of things for us.

I have seen it go rear on our accounts anywhere the advanced GBP figure is operating again but not certain if that is…

— Anthony Higman (@AnthonyHigman) September 23, 2026

So We Are Now Being Forced To Make An Impossible Choice. ONLY Use Call Assets And NOT Location Assets To Keep Call Tracking In Tact, Or Use Location Assets And LOSE The Ability To Actually The Calls That Originated From Ads. NEITHER IS A GOOD OPTION HERE.

— Anthony Higman (@AnthonyHigman) September 9, 2026

YESS!!!!! Love it whenever this happens. Also i have seen this reverse on our accounts recently. But there is def motionless wonky things going on here.

— Anthony Higman (@AnthonyHigman) September 23, 2026

I average that division is motionless there on all GBP's but plainly is no longer working. But is new to me. We have been using that and seeing the correct numbers until correct now.

— Anthony Higman (@AnthonyHigman) September 10, 2026

It does not appear akin a new alter but I am not sure. I mean, Higman is on this and he would have noticed these calls not tracking properly. So item changed.

What is equal additional engaging is that Anthony told me it is fixed and operating as it should now. So Google may have made a fix alongside this?

Forum conversation at X.