Google has started folding Local Services Ads, the pay-per-lead campaigns down the Google Guaranteed badge, into Performance Max. The first group of U.S. advertisers migrates successful August 2026, and the remainder travel successful phases done 2027. The ads, the placements, and the pay-per-lead exemplary each continue; the measurement campaigns are managed, measured, and optimized does not.
What Changes When Local Services Ads (LSAs) Move Into Google Ads
Google Local Services Ads support moving connected Google Search and Google Maps while the guidance furniture moves into Google Ads. The confirmed changes cluster successful the 4 areas advertisers watch most: budgets, bidding, humanities reporting, and day-to-day run management. Some settings person automatically connected migration day. Others discontinue entirely. And astatine slightest 1 portion of relationship history disappears unless the advertiser saves it beforehand. Which alteration lands successful which bucket, and the cheque that goes pinch each, is the walkthrough this webinar delivers.
What You’ll Learn In The Webinar
- Which settings, budgets, and reports to verify earlier and aft your relationship migrates.
- Where your costs per lead could displacement erstwhile bidding automates wrong PMax.
- The Agency Playbook for keeping customer accounts profitable done the staggered rollout.
About The Speaker
Meagan McLoughlin is Director of Product Marketing astatine CallRail. She has been mapping really the move into Google Ads changes run measurement for advertisers and agencies, and she’ll locomotion done the audit checklist her squad built for it.
The first accounts are already moving. Get the checklist earlier your migration day arrives, and study really to protect your data, validate your setup, and enactment successful control. Register free.
English (US) · 
Indonesian (ID) · 
