Google has updated the how leads activity assistance documentation inside Local Service Ads alongside a lot additional detail. The changes are meaningful, including what counts as a billable phone guide and how Google handles guide quality/credits.
Google added new sections specified as content communication and email leads, accusation statuses for leads, and a frequently asked questions section.
The chief changes are fractional way downward the leaf in these sections, you can difference it to the archived type here:
Here are the key differences:
- 20-second missed-call regulation added: Unanswered calls can now be charged if the visitant stays connected for additional than 20 seconds during endeavor hours. This is the biggest change.
- IVR/voicemail rules clarified: Google explains exactly whenever the 20-second clock starts and whenever calls to automated systems can be charged.
- 30-day guide review: Google says it can continue evaluating a guide for 30 days and afterward matter a credit.
- New guide statuses: Leads can now display as Charged, Not charged, In review, or Credited.
- 15-day repeat-contact rule: Follow-up calls/messages from the identical client mostly aren't charged again inside 15 days.
- More item on messaging: Google added explanations of communication pricing, proxy numbers/email addresses, and how messaging leads work.
- Old credit-exclusion examples removed: The former document had a lengthy catalog of situations that wouldn't meet requirements for credits. That's mostly gone, replaced by Google's automated lead-quality assessment.
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