Google.com has go the 2nd most-cited domain successful Google’s AI Mode, according to a new study from Profound, an AI-visibility level that sells devices for search marque beingness successful AI search.
The study shows citation stock for google.com roseate 8.4x betwixt April 15 and June 30, pinch almost each of that summation going to 2 Google-hosted surfaces, Business Profile cards and Product Knowledge Panels.
What The Data Shows
Citation stock indicates really often a domain appears arsenic a citation successful responses generated by AI Mode. Data shows that google.com moved to 2nd spot from April to June, chiefly owed to 2 subpaths: the 1 delivering Business Profiles and the different providing Product Knowledge Panels. The summation successful citations for google.com is astir notable successful 2 types of queries: section searches and merchandise searches.
For section searches, citations travel from the Business Profile card, and study recovered 5 sectors that knowledgeable the astir change: hospitality and travel, location services, restaurants and dining, existent estate, and healthcare. In merchandise searches, the Product Knowledge Panel performs a akin function. Queries that comparison products, cheque compatibility, aliases activity specifications often show the sheet alternatively of a nexus to a retailer aliases marque website.
A Pattern SEJ Has Tracked
Google’s AI responses person consistently cited its ain pages for complete a year. In March, SE Ranking data, reported by SEJ, showed that Google made up 17% of 1.3 cardinal citations successful AI Mode, expanding to astir 20% erstwhile including YouTube. Profound uses a akin citation-share metric, but analyzed different datasets and timeframes. Both recovered that Google properties often look successful AI Mode citations.
In May 2025, SEJ reported that 43% of AI Overview responses referenced Google’s ain results, an earlier shape of self-citation. These are recorded arsenic google.com citations astatine the domain level, moreover if the paper displays accusation astir different businesses aliases products. The information indicates that maturation mostly occurs successful these 2 paper types, alternatively than successful links to Google’s integrated results pages.
Product Panels And Google’s Checkout Plans
Profound sees the emergence successful Product Knowledge Panel citations arsenic an first denotation of Google’s Universal Commerce Protocol, but it stops short of confirming that the panels successful its dataset are UCP-enabled. Google describes UCP arsenic an unfastened modular allowing nonstop purchases crossed AI Mode and Gemini, pinch retailers acting arsenic the Merchant of Record. The relationship betwixt the panels successful the information and Google’s UCP buying process is Profound’s interpretation, not an charismatic confirmation from Google.
Why This Matters
Citation stock indicates what AI Mode links to, not wherever postulation goes. An summation successful Google.com citations doesn’t needfully mean a sojourn to your tract was replaced. It shows that for section aliases merchandise queries, AI Mode mightiness mention a Google-hosted paper pinch your hours, photos, reviews, aliases merchandise specifications alternatively of your ain page.
Looking Ahead
Much of what AI Mode cites for section and merchandise queries is Google’s ain properties, not independent websites. That squeezes publishers and brands the measurement each self-citation shape does, the citation lands connected Google’s ain aboveground alternatively of an extracurricular site. But these cards are a lever built from information you control, for illustration your Business Profile for section results and merchandise provender for shopping.
This makes optimizing for these queries much manageable than sitewide efforts, arsenic you power information inputs directly. However, it only secures beingness successful the cited card, which reflects citations, not consequent clicks aliases sales.
Featured Image: Dean Drobot/Shutterstock
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